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CHAPTER 7 – MOTIVATION CONCEPTS Motivationis the processes that account for an individual’sintensity, direction and persistence that effort toward attaining a goal. Intensity describes how hard a person tries. High intensity is unlikely to lead to favourable job-performance outcomes unless the effort is channelled in a direction that benefits the organization. Finally, motivation has a persistence dimension. This measures how long a person can maintain effort. Hierarchy of needs theory There are five needs. Firstly, physiological is includes hunger, thirst, shelter, sex and other bodily needs. Secondly, safetysecurity and protection from physical and emotional harm. Thirdly, social affection, belongingness, acceptance and friendship. Next, esteem internal factors such as self-respect, autonomy, and achievement, and external factors such as status, recognition and attention. Finally, self-actualization drive to become what we are capable of becoming; includes growth, achieving our potential, and self-fulfillment. Physiological and safety needs were lower-order needs, and social, esteem and self-actualization were higher-order needs. Higher-order needs are satisfied internally, whereas lower-order needs are predominantly satisfied externally. Maslow’s theory has received wide recognition. It is intuitively logical and easy to understand. However, research does not validate it. Theory X and Theory Y Douglas McGregor proposed two distinct views of human beings: one basically negative, labelled theory X, and the other basically positive, labelled theory Y. According to theory X managers believe employees inherently dislike work and must therefore be directed or even coerced into performing it. Theory Y is managers assume employees can view work as being as natural as rest and play, and therefore the average person can learn to accept, and even seek, responsibility. No evidence exists that either set of assumptions is valid or that acting on theory Y assumptions will lead to more motivated workers. Two-factor theory Motivation-hygiene theory According to Herzberg, the factors that lead to job satisfaction were separate and distinct from those that lead to job dissatisfaction. When hygiene factors are adequate people will not be dissatisfied neither will they be satisfied. Criticisms including Herzberg’s methodology is limited because it relies on self-reports. When things are going well, people tend to take credit. Contrarily, they blame failure on the extrinsic environment. The reliability of Herzberg’s methodology is questionable. Raters have to make interpretations, so they may
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contaminate the findings by interpreting one response in one manner while treating a similar response differently. No overall measure of satisfaction was utilized. A person may dislike part of a job yet still think the job is acceptable overall. Herzberg assumed a relationship between satisfaction and productivity, but he looked only at satisfaction. To make his research relevant, we must assume a strong relationship between satisfaction and productivity. McClelland’s theory of needs It looks at three needs. One is need for achievement-the drive to excel, to achieve in relationship to a set of standards. Next is the need to power, the need to make others behave in a way they would not have otherwise. And finally, need for affiliation-the desire for friendly and close interpersonal relationships. Self-Determination Theory Proposes that people prefer to feel they have control over their actions. Anything that makes a previously enjoyed task feel more like an obligation than a freely chosen activity will undermine motivation. Much research has focused on cognitive evaluation theory which hypothesizes that extrinsic rewards will reduce intrinsic interest in a task. For example, if you get paid for your work, it feels less like something you want to do and more like something you have to do. Goal setting is more effective in improving motivation. A recent outgrowth of self-determination theory is self-concordance, which considers how strongly people’s reasons for pursuing goals are consistent with their interests and core values. Job Engagement The investment of an employee’s physical, cognitive, and emotional energies into job performance. Practising managers and scholars alike have lately become interested in facilitating job engagement, believing something deeper than liking a job or finding it interesting drives performance. There are far more engaged employees in highly successful than in average organizations. One key is the degree to which an employee believes it is meaningful to engage in work, determined by job characteristics and sufficient resources to work effectively. Another factor is the match between the individual’s values and those of the organization. Goal-Setting Theory Goal-setting theory reveals impressive effects of goal specificity, challenge and feedback on performance. Specific goals produce a higher level of output than the generalized goal “do your best” because specificity itself seems to act as an internal stimulus. Challenging goals get our attention and help us focus, and difficult goals energize us because we have to work harder to attain them. Also,
people persist in trying to attain them and lead us to discover strategies that help us perform the job or task more effectively. Feedback, goal commitment, task characteristics and national culture influence the goals. Implementing goal setting can be done with management by objectives (MBO) which emphasizes participatively set goals that are tangible, verifiable and measurable. Self-Efficacy Theory Refers to an individual’s belief that he is capable of performing a task. The higher the self- efficacy, the more confidence you have in your ability to succeed. In difficult situations, people with low self-efficacy tend to lessen their effort or give up, while those with high self-efficacy try harder to master the challenge. The self-efficacy theory and goal-setting theory complement each other. There are four ways self-efficacy can be increased: enactive mastery, vicarious modelling, verbal persuasion and arousal. Equity Theory/Organized Justice Employees perceive what they get from a job situation (salary levels, raises, recognition) in a relationship to what they put into it (effort, experience, education, competence), and when they compare their outcome-input ratio with that of relevant others. If we perceive our ratio to be equal to that of the relevant others with whom we compare ourselves, a state of equity exists; it is fair. When we see the ratio is unequal and we feel under rewarded, we experience equity tension that creates anger. There are four referent comparisons: self- inside, self-outside, other-inside and other-outside. Beside that, employees who perceive inequity will make one of six choices: change inputs – exert less effort if underpaid or more if overpaid, chance outcomes – individuals paid on a piece-rate basis increase their pay by producing a higher quantity of units of lower quality, distort perceptions of self – “I used to think I worked at a moderate pace, but now I realize I work a lot harder than everyone else”, distort perceptions of others – “Mike’s job isn’t as desirable as I thought”, choose a different referent – “I may not make as much as my brother-in-law, but I’m doing a lot better than my dad did when he was my age” and leave the field – quit the job. Expectancy Theory One of the most widely accepted explanations for motivation. Argues that the strength of our tendency to act a certain way depends on the strength of our expectation of a given outcome and its attractiveness. In more practical terms, employees will be motivated to exert a high level of effort when they believe it will lead to a good performance appraisal.Firstly, Effort-Performance Relationship is the probability perceived by the individual that exerting a given
amount of effort will lead to performance.Next,Performance-Reward Relationship is the degree to which the individual believes performing at a particular level will lead to the attainment of a desired outcome.Finally, Rewards-personal Goals Relationship is degree to which organizational rewards satisfy an individual’s personal goals or needs and the attractiveness of those potential rewards for the individual.