Fast Food for College Students Assignment
Added on 2020-09-09
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CHAPTER IINTRODUCTION“Students might be tired and not feel like cooking and fast food makes it very accessiblefor them, and if several students combine to order fast food together, it becomes an even cheaperoption.” (Cooper, 2010) Fast foods are foods that can be prepared and served quickly. These arepopular because they serve foods that taste good and don’t cost a lot of money. However, theyare not aware of the dangers of eating too much fast food and that these types of foods are oftenmade by cheaper ingredients which are not good for our health.According to Joshi (2012), meals are eaten by teenagers like pizzas, hamburgers, noodles,some of the western fast foods which have become popular in the metropolitan cities of thecountry. He also noted that fast food can be considered to be nutritious food. However, it shouldbe continued here that fast food should be eaten only once in a while. He indicated many peoplein the urban areas prefer fast food, since it is relatively low-cost food purchased act an outletwhich gives quick service and is convenient.“When you combine burgers, fried foods, sodas and shakes with your normal diet, yourcalorie and nutrient totals may exceed normal limits. Meals that have 1,000 calories or more caneasily make you gain weight, which increases your chances of developing clogged arteries, high-blood pressure, type 2 diabetes and some forms of cancer. How much fast food is too much? TheU.S. Department of Agriculture reports that one or more fast-food meals per week are associatedwith obesity, a significant overweight condition defined by a body mass index of 30 or above.”(Clarke, 2013)1
Given the scenario above, the researchers chose to know what factors affect thedependence of college students in St. Paul University Quezon City to fast food.CONCEPTUAL FRAMEWORKINPUT PROCESS OUTPUTSTATEMENT OF THE PROBLEMThis study aims to determine the level of dependence of college students of St. PaulUniversity Quezon City. Specifically, this study aims to answer the following questions:1.What is the demographic profile of the respondents:1.1.Age1.2.Gender1.3.Weekly Allowance2.What are the factors that influence their preference on fast food?2Level of dependence on fast foods of college students inSPUQC.Determining the factors through survey questionnaires.Profile of the respondents; age, gender & weekly allowance.Factors that affect the dependence onfast food.Health risks in eating fast food.Willingness to change their eating habits.
2.1.Accessibility2.2.Quality of food2.3.Affordability2.4.Service time2.5.Ambiance3.How often do the respondents consume fast foods?SIGNIFICANCE OF THE STUDYFuture researchers – this research will serve as their guide for their future study. It willhelp them gather the latest information about their topic. It will benefit them because of theavailability of more sources for their future studies.Fast food Operator – it will give them the idea to incorporate healthy menu options andthe health risks that may affect the consumers with their products.Health conscious individuals – it will give them the knowledge to know about the foodthey eat and the factors that affect them when they eat in fast foods.SCOPE AND LIMITATIONThe research focuses on the factors that may influence their preferences on fast foods ofcollege students in SPUQC such as accessibility, quality of food, affordability, service time andambiance. It will be conducted from November 2014 to October 2015. Our respondents will be3
the selected college students of the CBT department of St. Paul University Quezon City. It willbe conducted using surveys and questionnaires.DEFINITION OF TERMSThe following terms are defined operationally to better understand the study.Accessibility – This refers to the distance of the restaurant around the school area.Affordable food – This refers to the price range of the food that is within the student’s budgetand allowance.Ambiance – This refers to the appearance of the food, lighting and all-over atmosphere of anygiven restaurant.Calories – It is the unit of measurement of the energy we get from food. It is high incarbohydrates-rich foods like bread and in fast foods.Convenience – This refers to fitting in well with the customer’s needs.Dependence – This refers to the reliance on someone or something for support.Fast food intake – This refers to the average intake of any fast food items a college student eats.Health awareness – This refers to the ability to feel or to be conscious about what they eat.Health conscious individuals – This refers to a group of people that are mindful of what theyare eating.4
Nutritionalvalue – This refers to what a food is made of and its' impact on the body.Obesity – It is 20% above the normal weight.Overweight – It is 10% above the normal weight.Quality of food – It is the foods’ over-all taste, texture, and appeal to the customer.Quick Service Restaurant (QSR) – These restaurants are known for fast and efficient foods ataffordable prices. Many consider the term “quick-serve” as synonymous with fast food.Service time – This refers to time it takes to prepare and serve the food to the customers.CHAPTER IIMETHODOLOGYThis chapter presents the technique that will be used by the researchers to complete thestudy. Parts of these techniques are the research design, the respondents, the researchinstruments, the data gathering and data analysis that will be used in the study.RESEARCH DESIGNA descriptive research methodology will be used for this study. These are referred to ascorrelational or observational studies. It is the most appropriate for the study since it tackles onthe factors that affect the dependence on fast foods of college students.5
Descriptive research gathers quantifiable information that can be used for statisticalinference on your target audience through data analysis. Most often, organizations will use it as amethod to reveal and measure the strength of a target’s opinion, attitude, or behavior withregards to a given subject. Another common use of descriptive research would be the surveyingof demographical traits in a certain group (age, income, marital status, gender, etc.).Thisinformation could then be studied at face value, measuring trends over time, or for moreadvanced data analysis like drawing correlations, segmentation, benchmarking and otherstatistical techniques (Penwarden, 2014). The researchers used the descriptive research methodin describing, gathering, analyzing, and unfolding the facts involved in this study.RESEARCH INSTRUMENTThe study will make use of survey questionnaire to assess the factors the influence thedependence on fast food of college students in SPUQC. There are four (4) parts in thequestionnaire: Part I is the demographic profile of the respondents which includes age, gender,and weekly allowance. For the factors that influence the dependence of fast food such asaccessibility, quality of food, affordability, service time, and ambiance, it on Part II. Part III, onthe other hand, talks about the health risks of eating too much fast food. And the last part is abouttheir willingness to change their eating habits as indicated on our survey questionnaire.6
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