logo

Characteristics of International Marketing

   

Added on  2021-02-19

13 Pages3764 Words1026 Views
Marketing
 | 
 | 
 | 
International Marketing
Characteristics of International Marketing_1

Table of ContentsINTRODUCTION ..........................................................................................................................4TASK 1............................................................................................................................................4Market research requirements for international marketing....................................................4Analyse how business case can be justified...........................................................................5Assess risks considered in international marketing................................................................5Different methods of international marketing........................................................................6Analyse the way in which financial and pricing issues may affect international operations.6TASK 2 ...........................................................................................................................................7Analyse the features of international markets........................................................................7Evaluate the operational considerations while development of international strategy..........7Analyse the characteristics of an international marketing strategy........................................8Evaluate the legal requirements..............................................................................................8An organisation's international marketing strategy................................................................9TASK 3 ...........................................................................................................................................9Evaluate the ways in which local customs, culture, language and ethical considerations affectsmarketing communications....................................................................................................9Assess the implications and requirements of different sales and marketing communicationstrategies...............................................................................................................................10Assess the role of technology in international marketing communications.........................10Analyse the concept of globalisation and review it's impact on communications...............11CONCLUSION .............................................................................................................................11REFERENCES .............................................................................................................................13
Characteristics of International Marketing_2

Characteristics of International Marketing_3

INTRODUCTION International marketing is defined as the process of advertising and promoting productsor services in different countries. This marketing is known as performance of business activitiesdesigned for planning, pricing, promoting and directing flow of goods and services of thecompany. Marketing takes place in different countries in case on international business. Thisreport describes various aspects of international marketing. Promotional events should beattractive and effective for increasing customers & sales (Kotler and et. al., 2018). The presentreport is based on a marketing company, Kickerco that has been trading nationally for manyyears and want to start trading at international level. This assignment will focus on marketinvestigation need assessment, ways of international trading and relevant risk factors. It will alsofeatures of international market, operational considerations along with characteristics of aninternational marketing strategy. The role of technology in communication of internationalmarketing, requirements of various sales and globalisation & review its impact oncommunications is given below. TASK 1Market research requirements for international marketingThe market investigation is required to analyse those factors which are favourable fortrading at international marketing. It is essential to conduct a research to determine about variousaspects such as climatic differences, differentiated cultures, economic variations, languagedissimilarity and so on. However, these components must be concentrated or establishingeffective strategies of internation marketing in Kickerco which helps to fulfil goal of trading atglobal level. Moreover, it is necessary to understand about actual choices and preferences ofpeople living in different countries which is important to make strategies of product, price andpromotional activities in effective manner. Considering goal of Kickerco of trading international marketing, it is necessary todetermine actual taste and way of thinking along with buying behaviour of citizens belongs toparticular country for trading internationally. It consist to evaluate the culture and buying habitsof people of specific nation which helps to conduct effective promotional events and othermarketing activities in order to attract customer towards particular product. Meanwhile, the given
Characteristics of International Marketing_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
International Marketing Report
|12
|3236
|328

International Marketing - Kickerco Assignment
|14
|4111
|1193

International Marketing- 03
|18
|5691
|41

International Marketing
|17
|1058
|59

International Marketing: Market Research, Business Case, Risk, Methods, Financial and Pricing Issues, Features, Operational Considerations, Characteristics, Legal Implications
|17
|4538
|119

Role of Technology in International Marketing Communication
|12
|725
|40