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Tourist Destinations of Europe and Asia : Report

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Added on  2020-01-21

Tourist Destinations of Europe and Asia : Report

   Added on 2020-01-21

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TOURIST DESTINATIONS
Tourist Destinations of Europe and Asia : Report_1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1 The average expenditure in UK compared with Europe and Asia.............................................31.2 Implications of the differences of Tourist Arrivals and Tourist Receipts in countries...............4TASK 2.................................................................................................................................................72.1 Analysis of cultural, social and physical features of three tourist destinations.........................72.2 Explanation about the most important elements that make up the appeal of each of the 3 destinations......................................................................................................................................9TASK 3...............................................................................................................................................103.1 Comparison of the appeal of current leading tourist destination UK with currently developingdestinations Nepal..........................................................................................................................10(b) Identification of characteristics of tourist destination and evaluation of effects of these characteristics on appeal of the tourist destination........................................................................11TASK 4...............................................................................................................................................124.1a Effects of April 2015 earthquake in Nepal.............................................................................124.1b Effects of Terrorism: July 2015 Tunisian beach terror attack................................................134.1 c Effect of World disease: February 2015 outbreak of swine flu in India...............................134.2 Potential for responsible tourism to enhance the host community in the above three issues..13CONCLUSION..................................................................................................................................15REFERENCES...................................................................................................................................16
Tourist Destinations of Europe and Asia : Report_2
INTRODUCTION Tourism destination can be defined as the country, place, region or even a city that marketsitself as a place to be visited by tourists. Most of the sightseer destinations share certain featuresthat include attractive places, providing amenities as well as a proper accessibility. Everydestination has a presence of a specific culture, social norms as well as physical features that makesthem quite unique (Kastenholz, Davis and Paul, 2015). The present study has thus made with anemphasis to discuss such destinations in terms of their popularity, visitor numbers, tourism andincome generated by them. Other than that focus has further been laid on trends and characteristicsof destinations that are there to appeal the travellers that pay a visit to the country. Advantage aswell as issues related to renowned tourist’s places of the world has further been discussed. TASK 11.1 Average expenditure in UK compared with Europe and Asia After becoming the member of European Union, the quality of life and standard of living ofUK has gradually increased leaving behind France, Italy and Spain (Melis, McCabe and DelChiappa, 2015). By analysing the number of visitors and revenue generated, a comparison chart hasbeen prepared below. Table 1: International tourist arrivalsRANKDESTINATIONREGION INTERNATIONALTOURIST ARRIVALSIN 2014INTERNATIONALTOURISTARRIVALS IN 20131France Europe 83.7 millions 83.5 millions2USANorth America 74.8 millions 70 millions3Spain Europe 65 millions60.7 millions4Italy Europe 45.5 millions43.9 millions8UKEurope 32.6 millions31.1 millionsTable 1: Overall expenditure of travellers from Asia, Europe and other countries AsiaEuropeOther countriesYearsSpending in million (£)Spending in million (£)Spending in million (£)2010456219,3838,7752011350219,1018,7982012390020,0188,6312013410021,2569,355(Source: Travel trends: 2013, 2016)From the above presented illustrations, it is clearly observed that the spending limit of visitorsin year 2013 has significantly increased by 100 million pound as compared to 2012 (Travel trends:2013, 2016). Superior world-wide connectivity, quality of life, wellbeing and education services arethe prime features which attracts visitors of UK. It has been observed that the total number of tourist
Tourist Destinations of Europe and Asia : Report_3
visiting Europe from UK in the year 2013 greater because growth of 7.5% is observed. However, inother countries growth rate is 10% but in comparison to Europe the amount spent on tourism by UKvisitors is low. (Kastenholz, Davis and Paul, 2015). The tourist expenditure of UK is less comparedto other continent such as Asia because of the economic stability that is maintained in Europe. Thecountries of these continent expend more in renovating the tourist destinations so that more andmore tourist gets attracted towards the country. But on other hand UK is not able to primarily focuson tourism business due to instability produced in the economic market of United Kingdom (Melis,McCabe and Del Chiappa, 2015). It shows that Asia might not getting huge income from UKvisitors because record of other countries are showing quite lesser than Europe. Hence, it reflectsthat people of UK like to prefer Europe frequently.From the above table of tourist expenditure, the following information has been evaluated:France – As per the analysis, it has been witnessed that the country has faced 83 millionvisitors in 2014 which has enables them to earn more foreign income from the tourismmarket. It is determined that France is the most visited country by tourists as the cited nationis rich in culture and has the finest places to visit (France, the world’s leading touristdestination, 2016).United Kingdom (UK) – UK is examined as the most preferred destination by the Asianand European travellers. The factors that promotes and attracts the travellers to visit UK isthe pleasant atmosphere, wide range of tourist places and varieties of food items.Germany- Only change of 4% come in the tourist arrival that happened in the Germany. Inthe Germany there is a pleasant atmosphere and varied sort of dishes are available in thementioned nation that are not prepares in other European nations. Apart from this, there aremany tourist places in the Germany which attract number of tourists in the nation.Italy – It is examined that Italy is extremely renowned for being as a tourist destination ofancient art, love and food. Italy an essential and popular tourist destination in Europe whichis favourite among the honeymooners and all romantic souls (Melis, McCabe and DelChiappa, 2015). Spain – Spain is the third most travelled country in the world which faces more than 55million tourists spending an average of $654 at every visit which gives them a greater formof opportunities.It can be observed that tourist expenditures are different in the Europe and Asian market by thepeople of the UK. This is because cost of living is different in case of both continents. Hence, theexpenditure that is made by the people of UK in the Asia and European market is totally different
Tourist Destinations of Europe and Asia : Report_4
from each other. There is high degree of similarity in terms of expenditure that they made in visitingnations of the Europe. This happened because to great extent there is a similarity in the culture ofthe UK and other nations of the Europe. Culture of the UK and other Asian nations is different anddue to this reason people make different amount of expenditures in the varied nations of Asia. 1.2 Implications of differences of Tourist Arrivals and Tourist Receipts in countries Table 2: International tourist receipts, 2014Rank Country Internationaltourism receiptsUS$(2014) Internationaltourism receiptsUS$(2013) Change (2013 to2014 (%) 1 United States 177.2 billion 172.9 billion 2.5 2 Spain 65.2 billion 62.6 billion 4.2 3 China 56.9 billion 51.7 billion 10.2 4 France 55.4 billion 56.7 billion -2.3 5 Macao 50.8 billion 51.8 billion -1.9 6 Italy 45.5 billion 43.9 billion 3.7 7 United Kingdom 45.3 billion 41.0 billion 10.3 8 Germany 43.3 billion 41.3 billion 5 9 Thailand 38.4 billion 41.8 billion -8.0 10 Hong Kong38.4 billion 38.9 billion -1.4 The comparison drawn from the above statistical data states that revenue generation due tointernational tourism gradually increased from 41.0 billion to 45.3 billion in 2014. On the lateralside it can be seen that Turkey (39.8 million), France (55.4 billion) and Mexico (29.1 million) alsohad a larger number tourist receipt received in the following year. A decrease in number ofinternational tourism receipt was noticed in Thailand (38.4 billion) and Hong Kong (32 million) ascompared to receipts received in 2013. From the above conclusion, it can be stated that generationof receipts on international tourism has tremendously increased in UK in the year 2014 as with adecline in Thailand and Hongkong tourism industry. Hence, it can be said that UK was found to besuccessful in attracting large number of tourist all over the world (Pan, 2015). There is a gradualincrease in the international tourism receipt of United States when it is compared to UnitedKingdom. This is due to the reason that US is more efficient in accommodating various touristwhich arrive from different countries. But on other hand as UK is not able to maintain a propercoordination between all the tourism business sectors there have been decline in internationaltourism receipt produced in United Kingdom. This has also produced a negative impact on traveland tourism sector in the country. A total of 5% change has been noticed from 2013 to 2014 in UK.If, UK wants to increase the international tourism receipts than it needs to develop propercoordination between all the tourism sectors of the country.
Tourist Destinations of Europe and Asia : Report_5
(b) Statistical analysis of tourism destination trends over the last ten years and prediction of futuretrends of UKTourism destination trends of UK over last ten years:YearNumber ofVisits (m)Spend £(bn)Averagespend pervisitAveragenights pervisitInternationalbalance of payments£ (bn)200324.715£11.855£4808.2-£16.697200427.755£13.047£4708.2-£17.238200529.97£14.248£4758.3-£17.906200632.713£16.002£4898.4-£18.409200732.778£15.960£4877.7-£19.053200831.888£16.323£5127.7-£20.515200929.889£16.592£5557.7-£15.102201029.803£16.899£5677.6-£14.921201130.798£17.998£5847.6-£13.703201231.084£18.640£6007.4-£13.810201332.692£21.258£6507.5-£13.252Illustration 1: Tourist Arrivals and Tourist Receipts in countries
Tourist Destinations of Europe and Asia : Report_6

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