Charles and Keith Operations Management

Running Head: OPERATIONS MANAGEMENT
Charles and Keith Operations Management
Student’s name
Name of the Institute

OPERATIONS MANAGEMENT
Executive Summary
The report discusses the Charles and Keith organization based out of
Singapore. This footwear company was established in 1996 by two brothers. Since
then it has grown worldwide because of its efficient operations and market
understanding capability. Following report discusses the company’s operation
management techniques, analyze the global business environment for fashion industry
and looks at the environmental issues in operations management. The report also
encloses recommendation and conclusion section.

OPERATIONS MANAGEMENT
Contents
Introduction..................................................................................................................4
Implementation of Operational trends.......................................................................5
Just in Time:.............................................................................................................5
Total Quality Management:....................................................................................5
Reengineering...........................................................................................................6
Flexibility..................................................................................................................6
Time Based Competition.........................................................................................7
Supply Chain Management:....................................................................................7
Analysis of Global Market Place:...............................................................................8
Environment Issues in Operations Management:.....................................................8
Competition..................................................................................................................9
Recommendations........................................................................................................9
Conclusion...................................................................................................................10
References...................................................................................................................11

OPERATIONS MANAGEMENT
Introduction
A Singapore brand named as Charles and Keith is famous for its footwear and its
accessories. The company was established in 1996. The two brothers Charles Wong and Keith
Wong started this company. It started as Women shoe store but now had grown into international
chain. It has more than 300 outlets. The company has also achieved significant number of
awards. Considering the background of company, the two brothers learned the way of managing
the shoe business by supporting their parents at their store. Earlier it was wholesale way of
selling the shoes. The two brothers wanted to make use of new model of business and so they
opened their own label in Amara Shopping Centre, Singapore. They could see the
unsustainability of selling shoes bought from wholesalers. It lacked the design and variety of
options (Monczka & Patterson, 2015). The company make sure that their products are sold in the
affordable range. The business is also made cost efficient by directly buying from manufacturers.
The exclusivity is maintained by ensuring that manufacturers are not selling shoes to the other
retailers. Promotions are done through photoshoots and using social media websites like
Facebook. Charles and Keith also have introduced footwear for men section called Pedro.
However, Pedro has become unisex.