External Communication Strategy Development

Running head: COMMUNICATION STRATEGIES
Communication strategies
Name of student
Name of University
Author note
Table of Content

1
COMMUNICATION STRATEGIES
s
Introduction......................................................................................................................................2
1. Internal Communication Plan/Strategy....................................................................................2
PEST analysis..............................................................................................................................2
SWOT analysis............................................................................................................................3
Identification of stakeholders and competitors............................................................................4
Reference to organisational business and strategic plans............................................................5
Legal and ethical considerations..................................................................................................5
Organizational communication processes and protocols channels..............................................5
Financial implications including budgeting and return on investment........................................5
Use of traditional/ digital media...................................................................................................6
Strategy for evaluating effectiveness of communication plan/strategy.......................................6
2. External Communication Plan/Strategy......................................................................................6
PEST analysis..............................................................................................................................6
SWOT analysis............................................................................................................................7
Identification of stakeholders and competitors............................................................................8
Reference to organisational business and strategic plans............................................................8
Legal and ethical considerations..................................................................................................8
Communication needs of external stakeholders...........................................................................8

2
COMMUNICATION STRATEGIES
Barriers to implementing the strategy..........................................................................................8
Financial implications including return on investment................................................................9
Strategy for utilisation of digital media.......................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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COMMUNICATION STRATEGIES
Introduction
The topic revolves around the concepts of implementing communication strategies and the
impact of communication on emotions and behaviours of individuals. Communication between
organisations is essential, and it is seen that if a senior person like manager or leader criticises an
employee by using bad words "You stupid idiot", it will not only affect his emotions negatively
but will also de-motivate him and furthermore deteriorate his performance (Downs & Adrian,
2012).
1. Internal Communication Plan/Strategy
The internal communication strategy is developed for engaging the employees largely as well
as enable proper advocacy program to focus on interacting with the staffs with ease and
effectiveness. The manager or leader is responsible for developing internal communication
strategies and ensure that all the staffs of the organisation interact with each other. Internal
communication can also reduce chances of misunderstanding and negative mindset among
individual when the leader will criticise or use bad words like "you stupid idiot", as seen from
the case study (Goetsch & Davis, 2014).
PEST analysis
The PEST analysis determines the political, economic, social and technological factors
that can create an impact on the communication strategies (Conrad & Poole, 2012).
Political