Cheese Cake Shop in Clendon Park, Auckland, New Zealand

After Christmas, the sales at our cheese cake shop in Clendon Park, Auckland, New Zealand have decreased. We are facing problems with sales, writing on cakes, and lack of an experienced baker. Our solutions include offering discount vouchers for sales, decreasing the price for writing on cakes, and training our shop assistant to become a baker. Additional marketing strategies include mail order marketing and customer surveys. Training and development have benefits such as increased productivity and brand equity.

Cheese cake shop in Clendon
park, Auckland, New Zealand

After the Christmas the sales
became decrease so our first owner
decided to sell his franchise. He sold
his franchise on 21st January 2019.
So, our experienced staff left their
job.

Now our shop facing some
problem first one our sales are not
too good, second one writing the
wish on the cake and we charge $5
dollars for that and customer have
complaint related with writing and
last problem is we don’t have any
experience baker.

First solution:
Solution for these problems is that for
sales we will give $5 coupon for the next
purchase because I did survey and
customer demand that they want more
discount voucher.

Additional marketing strategies:
Mail order marketing:
Mail request showcasing through lists or the Internet can be a
powerful methods for achieving a wide client gathering. "Mail
request" alludes to the technique for moving items or
administrations from a separation. Conventional strategies for
mail request incorporate inventory, standard mail, TV, radio,
and paper. The Internet, when utilized as a technique for mail
request, or essentially as an advertising device, can possibly
contact a wide group of onlookers. Clients who use mail
request, regardless of whether in print or electronic structure,
are searching for dependable merchants, and opportune
conveyance. Nearby makers who endeavor to offer these
characteristics can be fruitful in promoting their items utilizing
mail request.

Mail request exchanges, since they takes place over the
telephone, mail, or Internet, can be held from home or
wherever you pick. Web business, as such, email
correspondence, web-systems administration, and website
support, can be taken care of from anyplace with an Internet
association.

Makers who advertise their items through built up mail
request inventories have the chance to come to a wide
scope of new clients. In like manner, makers who use the
Internet as a strategy for mail request have the potential to
expand their deceivability enormously. These strategies
alone, in any case, won't ensure an expansion in clients.
Mail request and the Internet work best when utilized with
other showcasing instruments

Customer survey:
- Achieving customers by telephone or through the mail after an
arrangement is a restricted time procedure that puts purchaser dedication
first while respecting an uncommon chance.
- Gifted deals reps make audit calls to customers to collect information
that can later be used for publicizing by making request relating to how
customers feel about the things and organizations obtained.
- With respect to getting some answers concerning an association's client
base, there is every so often much else convincing than a buyer
steadfastness think about.

POS promotion:
- It sole purpose is to bring in new
products in the market by capturing the
focus of consumers.
- The things are arranged in a manner
that pulls the customer interest.

Second solution:
Second problem solution is that first we charge
$5, for the writing if we will decrease the price
for the writing so all customer will happy for any
kind of writing.

Use of psychological pricing techniques:
This pricing strategy is based upon understanding the
perception and opinion of the consumers by body language
and communicating. The better understanding of the
customer prospects helps in business strategy formulation.

Market penetration :
The firm need to complete with the rivalry firm
and enter the international market as well. The
firm should occupy a portion of the market share
in order to generate more prospects and later
conversion of this prospects into end consumers.

Third solution:
Our shop assistant wants to do baking and our
new owner will train her because our owner has
done his training from Australia. So, this is best
for him if he will train her and After that she will
become a good baker.

Benefits of training and development:
- Since we recognize what Training and Development are, it's an
ideal opportunity to talk about the genuine reason we are so inspired
by it-the advantages of preparing and improvement for workers.
- Frequently, it's not entirely obvious the advantages of preparing and
improvement in an association.
- Numerous organizations don't follow their preparation so they don't
see the advantages of preparing programs, however those that do can
see clear advantages of preparing and improvement in the working
environment.

Additional benefits:
- The productivity is estimated to increase.
- The employees are required to maintain
data on recent facts for effective customer
service and productivity in business end.
- The achievement of Brand equity.