Cheese Market and Supply Chain Evaluation in the Australian Dairy Industry
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This presentation explores the cheese market potential and supply chain evaluation in the Australian dairy industry. It covers the responsibilities, consumer values, and difficulties of suppliers, wholesalers, retailers, and customers. It also includes SWOT analysis and supply chain strategies for the cheese industry.
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Cheesemarket in diary industry Australia Supply chainevaluation
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Cheese market and potential Australian diary market ranks fourth in the world ranking in terms of demand. New and emerging market in Australia as well as the world Most demanded product in the dairy industry (Australiandairyfarmers.com.au 2018). Consuming behaviour is increasing starting from the infants to the adults Dairy market is quite mature and have a stable forecast Customers are the main drivers demanding constant innovation especially for the effectives on the infant nutrition. Low entry barrier has increased the competition.
Supply chain flow:product flow Dairy firms- Raw milk Cheese (ingredients: milk, calcium chloride , Mesophilic culture, water and salt) Processing plants •Export •Directly tothe domestic customer s Secondar y process Packagin g Wholesaler s
Evaluation of the Supply chain Difficulties: Attracting and retaining staff Maintaining good quality of the ingredients Consumer values Taking care of the quality and safety of the ingredients Maintaining the freshness for the good end products Ecological and ethical production Responsibilities: Suppliersare mainly the dairy firm owners and packing companies Their task is to produce all the ingredients These are fragmented hence primarily small businesses.
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Bega cheese company Customer values Maintaining good quality and taste of the good products Understanding the demand of the market Handling the emotional aspect of the company Responsibilities : •Turning raw milk into cheese through •Pasteurizatio n •Renneting •Cutting and scaling •Pitching and draining •Salting Difficulties: •Milk waste during production (Chen et al. 2018). •Using chemicals as preservatives.
Wholesalers Consumer values Increased choice for the end customers Convenience and accessibility for the customers Responsibilities: •Distribution and maintaining coordination of cheese within the country •Intermediation between the company and the consumers with perfect market insights •Applying trend for traceability Difficulties: •Limited backwards flows of information or data. •Ineffective logistics due to lower volume and geographical characteristics (Begacheese.co m.au 2018).
Retailers Grocery shops, convenient stores and specialised shops Responsibilities •Linking between the producers and the consumers •Distribution as well as accessibility of cheese to the customers for their home consumptions •Presentation of the products Consumer values •Facilitating accessibilities, convenience and save time for the customers. •Provide good shopping experience and motivation for consumption (Fox et al. 2017). Difficulties: No scope for delivery of big data insights to the cheese companies
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Customers Consumers are he chief driver of Cheese production. Long and prosperous tradition of consumption of various types of cheese. Changing demands towards innovation and healthier products. Special need for the vegetarian customers and patients Low perception of cheese among the vegan consumers and patients low lactose intolerance (Glover et al. 2014).
Evaluation of the Supply chain: SWOT Strengths: •Diary industry is the third largest industry after meet and beer industry in Australia. •It is established flows between suppliers like the farm owners and packaging industries with the cheese producing company. •Long tradition and expertise in the production process (Auldist et al. 2016). •High quality ingredients and maintain freshness of the end product. •Clear understanding of the product flow in the supply chain.
Evaluation of the Supply chain: SWOT contd. Weaknesses: Lower production of milk and other ingredients Lower labour efficiency High investment in the technology Low profit margin High level competition in the Australian market Environmental wastes (Palmieri, Forleo and Salimei 2017).
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Evaluation of the Supply chain: SWOT contd. Threat: Competitors present with lower price offerings Increased cost of the raw materials Limited barrier in entering market Volatility in the commodity prices Higher dependency of concentrates Changes in the government policies. Weather dependency. Opportunities •Growth in the Australian market or economy •Improved lifestyle of the consumers •Increasing awareness about the health benefit of Cheese •Alternative of protein diet •Innovative marketing •Diverse types of cheese offered.
Supply chain strategies or recommendation Creation of awareness about the effectiveness of consuming cheese Employing grocers or shopkeepers as market insiders and promoters Cheese sampling as well as events Ppromotion in social media Healthier substitution of animal protein Increasing market presence Applying point of sales promotion Online promotion through providing recipes
Supply chain strategies or recommendation contd. Understanding customers and their demands Open innovation process Closer consumer contacts Direct interactions in the social media Allowing students to company visits Functional packaging as well as convenience for re-usable packaging Capturing wellness market of Australia Increasing accessibility to the customers through newer distribution channels. Allowing customers to buy online (Accorsi et al. 2016).
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Supply chain strategies or recommendation contd. Proper usage of digitalisation as well as traceability through the whole value chain Transparency through the information exchange directly. Applying sales along with supply chain adjustments on demand Forecasting trends Professional claim managements Consumer transparency, marketing and reduce of gap in information Improvements within the value chain.
Supply chain strategies or recommendation contd. Reduction of wastes and capabilities present in the supply chain Transfer and integration of the functions of the farm owners in the role of production Creating the story behind product so that the reduction of inefficiencies within the supply chain Directly contacting and maintaining product flow to the end customersby skipping some of the wholesalers and retailers as the intermediaries Establishing own online shop and distributing products to the customers directly Direct sales at the events and restaurants Closer contact as well as effective interaction
Supply chain strategies or recommendation contd. Engaging supply chain by reducing uncertainty Optimising processes and information flow Collaboration within the supply chain Focusing on the target customers Category management Value added for the whole supply chain
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References: Accorsi, R., Ferrari, E., Gamberi, M., Manzini, R. and Regattieri, A., 2016. A Closed-Loop Traceability System to Improve Logistics Decisions in Food Supply Chains: A Case Study on Dairy Products. InAdvances in Food Traceability Techniques and Technologies(pp. 337-351). Auldist, M.J., Greenwood, J.S., Wright, M.M., Hannah, M., Williams, R.P.W., Moate, P.J. and Wales, W.J., 2016. Incorporating mixed rations and formulated grain mixes into the diet of grazing cows: Effects on milk composition and coagulation properties, and the yield and quality of Cheddar cheese.Journal of dairy science,99(6), pp.4196-4205. Australiandairyfarmers.com.au 2018.Progress and challenges revealed by dairy’s 2015 Sustainability Report. [online] Australiandairyfarmers.com.au. Available at: http://www.australiandairyfarmers.com.au/media-corner/progress-and-challenges-revealed-by-dairy- s-2015-sustainability-report [Accessed 4 Sep. 2018]. Begacheese.com.au 2018.Home - Bega Cheese. [online] Bega Cheese. Available at: https://www.begacheese.com.au/ [Accessed 4 Sep. 2018]. Chen, G.Q., Talebi, S., Gras, S.L., Weeks, M. and Kentish, S.E., 2018. A review of salty waste stream management in the Australian dairy industry.Journal of environmental management,224, pp.406- 413. Fox, P.F., Guinee, T.P., Cogan, T.M. and McSweeney, P.L., 2017.Fundamentals of cheese science(p. 388). New York: Springer. Glover, J.L., Champion, D., Daniels, K.J. and Dainty, A.J.D., 2014. An Institutional Theory perspective on sustainable practices across the dairy supply chain.International Journal of Production Economics,152, pp.102-111. Palmieri, N., Forleo, M.B. and Salimei, E., 2017. Environmental impacts of a dairy cheese chain including whey feeding: an Italian case study.Journal of Cleaner Production,140, pp.881-889.