Business Plan for Chicken Village Inc. - Agriculture Finance

RUNNING HEAD: AGRICULTURE FINANCE
business plan
Chicken Village Inc.

Agriculture finance 1
Contents
Introduction...........................................................................................................................................2
Name of Business:.................................................................................................................................2
Description of the Business...................................................................................................................2
Form of Business Ownership.................................................................................................................2
Target Customer....................................................................................................................................2
Competitive Advantage.........................................................................................................................3
Business Goals – Short term..................................................................................................................3
Business Goals – Long term..................................................................................................................3
SWOT Analysis.....................................................................................................................................4
Marketing Plan......................................................................................................................................4
Management Structure...........................................................................................................................5
Employees.............................................................................................................................................5
Compensation........................................................................................................................................6
Information Technology Resources.......................................................................................................6
Agricultural Equipment.........................................................................................................................6
Agricultural Services.............................................................................................................................6
Cost of Doing Business:........................................................................................................................6
Projected Revenue.................................................................................................................................7
Income Statement and Balance Sheet....................................................................................................7
Financing.............................................................................................................................................11
References...........................................................................................................................................12

Agriculture finance 2
Introduction
This report contains a business plan for a poultry farming business. Poultry farming basically
deals with the process of raising domestic birds such as chickens, turkey and ducks. The
report contains a whole planning for the business including its description, form of
ownership, targeted customer, objectives, SWOT, financial plan and many more.
Name of Business:
The name of the business is Chicken Village Inc.
Description of the Business
The business deals with the poultry farming practices such as raising chickens, geese, and
ducks for the purpose of farming meat and eggs for food. The main business of the company
is chicken breeding as it mostly deals with raising chickens as a source of food, for both their
eggs and meat. The mission and vision of the business is to become the recognized leader in
its respective industry for income of poultry and egg. The main income of the business
derives from the sales of chicken to the various slaughterhouses and sale of meat and eggs to
the targeted customers.
Form of Business Ownership
Initially, the business will be a nonprofit organization so that it can get the full government
support. Later on, it will turn into a public company having more employees and high
turnover ratio.
Target Customer
The targeted segment for the business will be those people who are non-vegetarian and who
consumes eggs and meat on frequent and daily basis. These customers generally include
children and the young people who are more attracted towards having variety of dishes made
up of chicken and eggs. Apart from them, several slaughterhouses, chicken distributor or
farmer’s market will be the client profile for the business.

Agriculture finance 3
Competitive Advantage
The main competitive advantage of the business is using high technology for the purpose of
breeding the chickens. It will result in keeping them healthy and increasing the after product
quality. Various biosecurity measures will be put in place to prevent the chickens from the
disease outbreaks. Another competitive advantage is that the prices will be reasonable so that
customers can afford them easily. Business put more focus on maintain the health and quality
of chickens and for that, in the farm animals and materials are kept away from poultry pens.
The training related to biosecurity is been provided to each and every member of the staff
(Salman, Dubois, Maria, Acker & Balen, 016).
Business Goals – Short term
 Establishing more connections with the targeted customers.
 Earning a market share of 10% within the time period of 2 or 3 years.
 Increasing the quality of products and maintaining the health of chickens and other
animals in the farm.
Business Goals – Long term
 Starting an online business by developing a website of Chicken Village Inc. in order
to get in touch with online directories. It will also make it easy for the customers to
access the business from anywhere and everywhere.
 Implementing new and improved technologies in the business for enhancing the
quality of product.
 Expanding the business in countries other than Canada within 5 years span. This
could be done by applying various marketing strategies focused on poultry merchants
and slaughter houses along with the targeted audience.