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Marketing and Management PDF

   

Added on  2020-03-16

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Running head: MARKETING AND MANAGEMENTMarketing And ManagementName of the student:Name of the University:Author Note:

1MARKETING AND MANAGEMENT1. Initial consultationThe child care industry is one of the fastest growing industries in New Zealand. With therapid change in the lifestyle of the people, the need for the child care organizations have beengrowing day by day. This industry is adequately supported and funded by the New Zealandgovernment. The interaction with the client revealed the facts that that almost 80 children havebeen living in the child care centre. The employees of the organization are focused on enhancingthe skills of every student and ensure that each of the children is able to grow up and experiencea healthy environment (Alkon et al., 2016). The organization allows late pick-ups for thechildren, in case the parents are not able to arrive on time. However, the organization does notcharge any extra money for the late pick-ups ("Cute Kids HomeBased Child Care & Education |Affordable and Quality ChildCare", 2017). The operational hours of the childcare organizationare flexible and thus help the parents to ensure safety of the children. 20 hours free ECE and upto50 hours WINZ are given. Moreover, personalised learning plan for every child is provided. Theextended hours include the timings from 7am to midnight, all round the week. The organizationalso provides with low teacher to child ration (Brebner, Hammond, Schaumloffel & Lind, 2015).However, specialised care and paediatricians need to be increased in the organization, in order totake good care of the children falling sick (IBISworld, 2017). The importance of this industry inNew Zealand has been highlighted, along with describing the background of the company ("CuteKids HomeBased Child Care & Education | Affordable and Quality ChildCare", 2017).. TheSWOT analysis of the company, along with Porter’s 5 forces and value chain has beenmentioned in this assignment. The aim of the project have been stated clearly, along with theproposed outcome and the most appropriate communication strategy has also been highlighted inthis assignment.

2MARKETING AND MANAGEMENT2. Background of the companyCute Kids Limited, Home based education and childcare is not a very old childcareorganization. The organization and day care started with the belief that early childhood has amajor role to play in shaping the future of the children ("Cute Kids HomeBased Child Care &Education | Affordable and Quality ChildCare", 2017). The child education, has a major role toplay in developing the child’s ability to develop various skills and ensure lifelong learning. Themission of the company is to ensure a safe and healthy childhood for the children that wouldresult in the bright future of the children ("Cute Kids HomeBased Child Care & Education |Affordable and Quality ChildCare", 2017). The vision of the childcare centre is to ensure thatchildcare is given to each of the children to ensure meeting the stringent health and safetyrequirements (Alkon et al., 2016). The organizational structure is a flat one, with low levels ofhierarchy (Oham & Macdonald, 2016). The various designations in the organization include theeducators, the care workers, paediatricians, financial manager, safety and security manager("Cute Kids HomeBased Child Care & Education | Affordable and Quality ChildCare", 2017)..The educators are able to communicate with each other, with clarity, thus ensuring developmentof the children. 3. Analysis of the organizationThe internal and external environment of the business organization is highlighted in thisassignment using the SWOT and Porter’s five-force analysis. StrengthsThe services provided are package ofdiversified portfolio, that includes careWeaknessThe initial launch of the organizationneeded to build customer confidence,

3MARKETING AND MANAGEMENTto learning (Alkon et al., 2016)The futuristic approach of themanagement has a huge potential interms of market share and revenuegrowth ("Cute Kids HomeBased ChildCare & Education | Affordable andQuality ChildCare", 2017).Unity in diversity is maintained amongthe children, encouraging multiculturalenvironmentThe strong USPs such as no extracharge for late pick-up, extended hoursfrom 7am to midnight, learning basedskill developmentthus the initial business was low ("CuteKids HomeBased Child Care &Education | Affordable and QualityChildCare", 2017).OpportunitiesSince most of management staffs isethnic based, hence targeting the ethnicbased customers are effective andsuccessful ("Cute Kids HomeBasedChild Care & Education | Affordableand Quality ChildCare", 2017).ThreatsThe various health issues and pasthistory of illness might not getprevailed in a short span of time(IBISworld, 2017)The child care industry is a highlycompetitive one, hence a strongcompetition is faced ("Cute KidsHomeBased Child Care & Education |Affordable and Quality ChildCare",

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