NUR329 S1 2018: Oral Health Promotion Project - Born to Brush Program

This project outlines a health promotion initiative called 'Born to Brush,' targeting children aged 0-5 in Hobart childcare centers to improve oral health. The project aims to introduce toothbrushes early, making dental hygiene a fun and regular part of children's lives. It involves interactive sessions, providing oral health kits, and educating parents and caregivers. The project is managed from primary, secondary, and tertiary prevention perspectives, involving stakeholders like childcare centers, parents, teachers, Colgate, and government dental officers. Evaluation includes feedback collection and analysis to measure the program's success and guide future improvements. The ultimate goal is to reduce early childhood oral health problems and promote a lifelong habit of dental care.

Running head: HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
Health Promotion Concerning Oral Health of Children
Name of the Student:
Name of the University:
Author Note:

1HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
Table of content
Introduction................................................................................................................................2
Target Group outline..................................................................................................................2
Health Promotion.......................................................................................................................3
Health Promotion Goals and objectives.....................................................................................4
Health Promotion management perspective...............................................................................5
Stakeholders and community consultation involved..................................................................6
Health Promotion Activity.........................................................................................................7
Health Promotion Evaluation.....................................................................................................8
Conclusion................................................................................................................................10
References................................................................................................................................11

2HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
Introduction
The oral health is one of the essential concerns in order to maintain a healthy life. The
practice of making the life healthy should be taught at childhood which can sow the idea of
the health and hygiene in the mind of a child (Oredugba et al., 2014). This paper highlights
the health promotional activities aiming the oral health of children and introducing the
toothbrush to children in a more attractive way. The paper explains the execution process of
the health promotion along with the process of evaluation. Stakeholders are also identified
and criticised regarding their duties in this health promotional activity. Additionally, the
paper introduces a promotion plan from the management perspective in order to ensure its
commercial effectiveness along with its social impact. The purpose of this paper is to
examine this health-related promotional event and its significance along with its potentialities
to be more successful and productive, concerning both social and commercial value.
Target Group outline
Targeting the group allows the promotional activities to work within more specific
and precise field of execution. The health promotional program is conducted to introduce the
toothbrush to the children as early as possible as a basic component healthy lifestyle. 50
Childcare centres in Hobart from all suburbs and the age of the children are ranged from 0 to
5 years. This age group is specifically selected because of their tendency to be encouraged
about every interesting factor prom their persecution. The parents and caregivers of the
children are also included in the targeted group because of their responsibilities on children’s
health and daily practices.

3HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
Health Promotion
The Title of the health promotion is ‘Born to Brush' where the toothbrush is
introduced as an interesting material to the targeted children group. To achieve its goals and
finalize its objectives the health promotion conducts different events and activities. Parents
and the caregiver are instructed about the way of teaching the use of toothbrush to children;
even if the children are refuse to learn (Jürgensen & Petersen, 2013). Introducing this
essential practice to their children also reduces the rate of oral disease at childhood age. In the
health promotion, the utilization of toothbrush is presented from various secondary
perspectives, such as a bath toy, having more than one brush for chewing and others.
Children from o to 5 age range have a common practice to place their toys in their mouth that
can be unhygienic or even harmful. However, introducing the toothbrush as a chewing
material can reduce the chance of getting infected and improve the healthiness (Chrisopoulos,
Harford & Ellershaw, 2016).
Plaque is a soft, sticky and almost invisible layer of bacteria that forms on the teeth
every day. Any other activities cannot remove the plaque except regular toothbrush. At the
age of 0 to 5 years old, children are usually found with the initial stage of the oral cavity,
plaque stone and other oral infections (Nash et al., 2014). Usually, children are not introduced
to their daily activities like brushing, bathing as a part of their well being. As a result, most of
the children refuse to cooperate with their parents, caregivers to maintain their hygienic
activities on regular basis. Therefore, to improve the overall oral health condition especially
for children of age 0 to 5 years old, introducing toothbrush in more attractive and playful way
can be very effective aiming to make them more interested about daily use of a toothbrush
(Blinkhorn et al., 2015). Henceforth, this health promotion is focused on this strategy of
health improvement.

4HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
Health Promotion Goals and objectives
The aim of this health promotion is to introduce the toothbrush to children of 0 to 5
years of age in order to make them more interested in this healthy practice. The caregivers,
teachers, and parents have to be informed about the process of introducing and incorporating
this practice into the daily life of their children (Gussy et al., 2016). The goal of this health
promotion is to reduce the rate of child age oral problems and increase the hygienic lifestyle
by making the target group more cautious of their health.
In order to touch the goal of this health promotion successfully the objectives are planned
to be achieved. The objectives are as follows:
 To compare the cost of providing by various childcare centres
 To save cost by improving the dental health of children
 To avoid treatments such as dental extractions, fillings and potential treatments
 To see whether the introduction of the toothbrush at a daycares centre at an early age
actually reduces caries amongst young children
The objectives for health promotion can be analysed with the help of SMART objectives
analysis.
(S)- Specific To be specific and precise about the goal of the program or
the target to introduce toothbrush and monitor the oral
healthcare of the children.
(M)- Measurable To quantify the targets and objectives of the program by
specific evaluation procedure.
(A)- Achievable To analyze the attempt if it’s achievable or not.
(R)- Realistic To investigate if there are enough resources to reach the
targets or the objectives of achieving healthcare facilities for
the children.

5HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
(T) -Timed To analyze the time duration required to achieve the target
and execute the promotional plan for the improvement of
oral health among the children.
Health Promotion management perspective
The health promotion management perspective allows analysing the target group, aim
and the effective strategies of the health promotion concerning their values as primary
prevention, secondary prevention and Tertiary prevention (Staberg et al., 2014). The primary
prevention of target group is the children of 0 to 5 years old. As secondary prevention, the
children, who have some early problems with the unhealthy dental condition are considered.
However, the tertiary prevention is the children group having existing oral problems.
Similarly, as secondary prevention, the aim of this promotion is to observe the changes in the
regular practices and oral health of these children. However, as tertiary prevention, reducing
the rate of early age dental problem is concerned. Although the initial strategy is to make the
promotional event and associated programs attractive, as secondary prevention the feedback
will be collected after a certain period. Ultimate measurement of the improvement rate of oral
health will be more effective as the tertiary concern of this program (Vujicic & Nasseh,
2014). The progressive management plan for this promotion has been presented below.

6HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
Primary
Prevention
Secondary
Prevention
Tertiary
Prevention
Children of age 0
to 5 years old
Individuals who
with early
symptoms
Individuals who
have previous
dental issues
Introduce
Toothbrush at
early development
Observe the
resultant changes
of daily practice
Reduce the rate of
early age oral
problems
Promote the use
of the toothbrush
Presenting
toothbrush as a
playing or chewing
tools
Collect feedback
from the parents,
caregivers and
teachers after a
certain period
Measure the
changes caused by
introducing
toothbrush at the
early age of
development
Target
group
Aim
Strategies
Figure1: Promotion Management
Source: (created by author)
Stakeholders and community consultation involved
Stakeholders are the most critical concern while making any promotional activity
successful. The participants’ stakeholders are 50 childcare centres in the state of Tasmania in
the city of Hobart. The parents of targeted children group and the teacher and caregivers of
the childcare centres are essential stakeholders. Teachers of respected schools and preschools
are selected as additional stakeholders because of their responsibility to make the children
aware of their daily practices regarding oral care (Nasseh, Vujicic & O'Dell, 2013). From

7HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
commercial aspect the dental supply company namely Colgate powered this promotional
event. Additionally, the oral health therapists and Dental officers at the State government
level are also invited as Community Consultant of this promotional event.
Health Promotion Activity
The purpose of this health promotion is to introduce the toothbrush at the early age in
order to measure the resultant outcomes on the overall oral health condition and the
acceptability. The primary objective of the health promotion is to introduce the toothbrush to
children and to make their parents, caregivers and teachers aware of the effect of introducing
toothbrush at the early age concerning the oral health improvement for future generation.
Therefore the promotional activities are structured to achieve the initial objectives of this
event. The activities are as follows
Activity: In an introduction session with parents, they will be requested to encourage
their children for participating in the Born to Brush promotion. This promotion will help the
children to use the toothbrush on a daily basis.
The programme would include an interactive group session at the child care centres
where all children are supplied with an oral health show bag, consisting of an age-appropriate
toothbrush, floss sample, Foss mate floss handle, and toothpaste with junior fluoride. In the
interactive group sessions, the health professionals observe the individual child and their
intention towards using the toothbrush. The children can be engaged by teaching them the
proper techniques to use this toothbrush and making them aware of the health benefits from
the practice of the daily usage.
After the participation and enlisting the identity details of the children the names of
children participated will be shared with the state government and the Oral Health Service to

8HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
maintain authentic and legal documentation of this health promotion. Apart from that it also
will help to collect feedback and conduct other permitted procedures.
At the end of this health promotion, School children will be entitled to free
government dental care from Oral Health Service centres, which is financed by the
commercial partner of this event named Colgate.
Health Promotion Evaluation
To evaluate the promotional program discussed above the governing organization has
to ensure the Utility, Accuracy, Feasibility, and Propriety of the event as well as the entire
evaluation stage. The lifecycle of this evaluation process includes various activities, such as
Engaging stakeholders, developing the program, making the program executable, designing
the evaluation stage, gathering credible feedbacks, measuring the success of the program and
establish proper guideline from the learning. The planned activities which are not considered
as the primary objectives or primary concerns are all fall into the stage of the evaluation
process (Hockenberry & Wilson, 2014). From the business management perspective,
secondary and tertiary prevention is considered as the base of the evaluation part of this
health promotion.

9HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
Figure 2: Cycle of the evaluation process
Source: (Arrow, Raheb & Miller, 2013)
In order to ensure the accuracy and feasibility, a feedback collection team is created to
conduct a survey of the parents, teacher, caregivers and children who have participated in this
event. The numerical and quantitative analysis will be processed to measure the achievement
of this health promotion. From the investigation, the operational lags will be also found
which will help to justify the conclusion of the initial execution of the cycle. As per this
conclusion, a recommendation for the future promotional plan will be generated in order to
improve the quality of the program. According to the recommendation, the next promotional
plan will be built. After the secondary plan, the stakeholders will be engaged as per their
reliability. Finally, the execution part will be conducted as per the operational policy. As the

10HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
initialization for next cycle, the management will focus on the subsequent evaluation process
following the execution of the program.
Conclusion
From the health promotion activity discussed above, it can be said that introducing
toothbrush in more attractive and playful way can be very effective aiming to make them
more interested in the daily use of the toothbrush among the children. On the other hand, the
child ranged from 0 to 5 years age group is specifically selected because of their tendency to
be obsessed with every factor that they find interesting. As per the above discussion, it is
clear that the purpose of this health promotion is to introduce the toothbrush at the early age
in order to measure the resultant outcomes on the overall oral health condition and the
acceptability. Moreover, in order to ensure the Utility, Accuracy, Feasibility, and Propriety of
the event evaluation plan is also an essential section of the overall health promotional event.
From the analytical part, the operational lags can be found which will help to justify the
conclusion of the further execution of the health promotional program.

11HEALTH PROMOTION CONCERNING ORAL HEALTH OF CHILDREN
References
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parents of young children to reduce early childhood dental decay. BMC public
health, 13(1), 245.
Arrow, P., Raheb, J., & Miller, M. (2013). Brief oral health promotion intervention among
parents of young children to reduce early childhood dental decay. BMC public
health, 13(1), 245.
Australia, H. (2017). Dental care for children.
Blinkhorn, A. S., Byun, R., Johnson, G., Metha, P., Kay, M., & Lewis, P. (2015). The Dental
Health of primary school children living in fluoridated, pre-fluoridated and non-
fluoridated communities in New South Wales, Australia. BMC oral health, 15(1), 9.
Chou, R., Cantor, A., Zakher, B., Mitchell, J. P., & Pappas, M. (2013). Preventing dental
caries in children< 5 years: systematic review updating USPSTF
recommendation. Pediatrics, peds-2013.
Chrisopoulos, S., Harford, J. E., & Ellershaw, A. (2016). Oral health and dental care in
Australia: key facts and figures 2015. Australian Institute of Health and Welfare.
Gussy, M., Ashbolt, R., Carpenter, L., Virgo‐Milton, M., Calache, H., Dashper, S., ... &
Waters, E. (2016). Natural history of dental caries in very young Australian
children. International journal of paediatric dentistry, 26(3), 173-183.
Hockenberry, M. J., & Wilson, D. (2014). Wong's nursing care of infants and children-E-
book. Elsevier Health Sciences.