Comparing Soft Power Building Strategies between China and India

Comparing soft power
building strategies
between China and India

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Power refers to the ability to influence others in order to get preferred outcomes as well as
that can be achieved by payment, coercion, persuasion and attractions. Soft power has been
determined as ability in order to gain outcomes one prefers by the attraction instead of payment
and coercion (Blair, Marty and Roessler, 2021). A nation's Soft power depends on three
resources such as its political value, its culture as well as its foreign policies. The media have a
significant influence on cultural internationalisation in two interdependent ways such as media
render an extensive multinational transmission of cultural goods. Addition to this they contribute
to shaping social structures and communicative networks.
This essay explains how two countries do soft power by utilising and developing their
cultural power and media. Further, it covers the differences and similarities of the two countries'
soft power' initiatives in terms of their concretes measures, motivation and many other. At last it
highlights the comment on their soft power initiatives by referring to relevant theories and
concepts.
MAIN BODY
Overview of China
China use the idea of soft power in order to understand the cultural dimensions as well as
it use in its entertainment media and news. As China hopes to impact others with its culture
power addition to exposed ideas, beliefs and values of its M&E industry. The mechanisms and
key channels of China's soft power includes international communication, Confucius institutes,
public diplomacy spectacles as well as education and training exchange. The china's media
system is a sum of the result of vast history of Chinese civilisation and different media
philosophies (Carminati, 2022). This system includes government, Chinese communist party,
media professionals, private enterprises and many more. The Chinese film 'The Great Wall' is an
biggest example of the soft power and efforts of China in order to increase their popularity
among public eye. It the collaboration of Chinese stars, capital with American marketing and
film making skills to showcase China to the whole world. By using culture, marketing skills and
global distribution reach form Hollywood, China want to promote itself as an innovative or