Data Analysis Plan for Chinese Gamers in Global Market

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RUNNINGHEAD: Data Analysis Plan
Research Topic
What are the underlying patterns of the Chinese gamers in the global market
Type of paper:
Research analysis draft, general plan and preliminary process to analysis
Research Questions:
 How much time does the average Chinese gamer consume playing video games
 What are the common factors that influence gamers in our context the Chinese gamers.
 What are the effects of playing video games on the Chinese game consumers?
Hypotheses:
Null hypothesis (H0): There are no a statistically significant factors that influence the perception
and intent to play among the Chinese gamers
Alternative Hypothesis
H1: There are statistically significant factors that influence the gaming behaviour of Chinese
gamers
In our analysis we used a data-set used generated from sample surveys conducted among two
groups on the factors that influence their desire to play video games as a means of passing time
or for other reasons. It contains 4 variables collected from 498 Chinese gamers spread across ,
however during our analysis; we dropped some redundant entries after data cleaning and
normalization. The variables that were considered to explain the behaviour of the gamers were:
i. How frequent the gamers played

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Data Analysis Plan
ii. Devices used in playing games
iii. Whether the games were free or paid for
iv. How much time was spent by the players playing the games
To answer our research question we conducted :
i. Factor analysis
ii. Analysis of variance
iii. Contingency analysis
iv. Descriptive statistics
v. Discriminant analysis
An ANOVA test is used to explore existence of statistical significance among the factors
proposed to influence the Chinese gamers. The frequency of the factors were to be examined so
as to rank their importance.For such we employ ANOVA analysis for its efficiency to outline the
underlying relationship.
Tests carried out:
Chi-square test
To establish if the independent variables predict the dependent variable, the f-test will aid in
determining the linear regression of the null hypothesis
Assumptions assessed:
i. Linearity
ii. Homoscedasticity

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Data Analysis Plan
Linearity assumes a straight-line relation between independent and dependent In the data
analysis, linearity and homoscedasticity examination will be by use of scatterplots. Therefore, if
we regress the response and predictor variables, we hope to find a relationship
Analysis output:
What is to be done:
Generating graphs and output the important statistics such as the loglikelihood and other tests
produced by the software to be used in testing the null and alternative hypothesis. The ANOVA
table will be key in identifying the important statistics such as:
 mean of variances
 Sum of squares
 Source of variation
We will mostly use linear regression in plotting and fitting of the response variables with
independent variables.
Reference for our paper will be related to gaming articles and research paper for the gamers
psychology
Software used for analysis
Due to its lightweight and suitability at the moment we will use StatisticsXL software an add-in
for excel to conduct our data analysis needs. It generally does not involve codes, hence easy to
use for anyone requiring data insights.
Process for analysis using software
Comparing the interest variables through adding them into the variable space provided by
StatisticsXL such that the response variable is time taken to play games and frequency as
predictor variable, we used the contingency button under StatisticsXL add-in