Chocolate or Biscuits for People with Diabetes

Bake Affairs is a start-up that provides sugar free biscuits for people with diabetes. Their value proposition is to offer high-quality, nutrient-rich biscuits to enhance their brand value and attract more diabetic patients. The business strategy includes analyzing competitors and implementing a marketing plan to increase consumer satisfaction. The operational plan focuses on providing high-quality services and utilizing resources effectively. The financial plan includes revenue projections and expenses for the first two years.

Chocolate or biscuits for people
with diabetes

Business opportunity
Bake affairs is the new start-up that is been
going to be started by the entrepreneurs.
In this the company has been involved in
providing sugar free biscuits for the people
who have been suffering from the diabetes.
Nutrient rich diabetes biscuits will be
provided by the company.

Value proposition and Business model
Bake affairs will be involved in creating value for the business by
providing high quality biscuits which contains high amount of
nutrients in it.
 This will assist them in enhancing the brand value of their
business.
They will be able to attract more diabetic patients towards them.
They will provide best values to their consumer by providing
better services.

Competitor analysis and Business strategy
Threat of
Substitutes:
This is low as
less number of
diabetic biscuits
available in
market
Threat of new
entrants:
It is high as the
new company
can enter and sell
through online
means
Bargaining
power of
suppliers: This
is high as there
are limited
number of
suppliers who are
selling the raw
material related
to this
Bargaining
power of
buyers:
It is low as there
are less number
of firm preparing
this product
Rivalry amongst
existing
competitors:
Low as the
competition is
less in this
industry

Marketing plan
Executive summary: Bake affair is been engaged in providing sugar free
biscuits to the diabetic patients.
Mission and Vision: To be the country’s most preferred manufacturer of
packaged foods and beverages providing tastier, healthier and lifestyle
products for all stages and ages.
Objectives:
To enhance the profitability by 10% till the end of year 2020
To increase consumer satisfaction in upcoming three months

Operational plan
In this Bake Affair will ensure that the high
quality of services are been provided to them.
They will also ensure that the resources are
been used adequately.
They will also be involved in making sure
that the right person has been recruited, this
will assist them in enhancing the quality of
services which has been provided by them. It
will help firm in growing.

FINANCIAL PLAN
Financial projections Year 1 Year 2
Revenues from 3D tiles 728910 801801 881981
Revenue from specialised tiles 450000 495000 544500
Net Revenues 1178910 1296801
Materials 380000 402800 426968
Labour 220000 233200 247192
Overhead costs 60640 - 64278.4 - 68135.1
Cost of goods sold 660640 700278.4
Gross profit 44% 518270 46% 596522.6 48%
Other Expenses:
Salaries 250000 265000 276925
Superannuation 14250 15105 15784.7
Advertising 30000 31800 33231
Depreciation - Office equipment 1800 1800 1800
Depreciation - Motor vehicle 8000 8000 8000
Depreciation - Computers (10) and Multifunction Printer (5) 5000 5000 5000
General expense 500 530 553.85
Legal expense 1000 1060 1107.7
Maintenance expense 1500 1590 1661.55
Utility Expenses 1600 1696 1772.32
Rent Expense 8000 8480 8861.6
Fuel Expense 4000 4240 4430.8
Total Other expenses 325650 344301
Earnings Before Tax 192620 252221.6
Less: Tax @ 30% 57786 75666.48
Earnings After Tax 134834 176555.1

REFERENCES
 Skalkos, S. and et.al., 2020. Effect of Lupin-Enriched Biscuits as Substitute
Mid-Meal Snacks on Post-Prandial Interstitial Glucose Excursions in Post-
Surgical Hospital Patients with Type 2 Diabetes. Nutrients, 12(5), p.1239.
 Adefegha, S.A., Oboh, G. and Olabiy, A.A., 2018. Nutritional, antioxidant and
inhibitory properties of cocoa powder enriched wheat-plantain biscuits on key
enzymes linked to type 2 diabetes. International Food Research Journal, 25(2).
 Hymavathi, T.V. and et.al., 2017. Profiling of Eleusine Coracana biscuits for
glycemic index, stress and lipid. MOJ Drug Des Develop Ther, 1(2), p.00010.