Business Plan for CHOICE Printing Press Company

This business plan outlines the operations of CHOICE Printing Press Company, including analysis of the environment, products and services, demographics of customers, competition, marketing and promotion strategies, and SWOT analysis.

Business Plan 1
BUSINESS PLAN
Name:
Institution:
Course:
Tutor:
Date:

Business Plan 2
The Business Plan
CHOICE Printing Press Company
Enterprising Organization
Al Rawahi Ahmed 12815
Al Badri Ahmed 11392
Al Zhali Badar 9923
Al Junaibi Sulim 11502
Al Junaibi Salim 11910
Al Habsi Khalfan 12441
Delivered to: Doctor Gina Jocson
Table of Contents

Business Plan 3
Choice Printing Press Company......................................................................................................5
Executive Outline............................................................................................................................5
The marketing set up.......................................................................................................................6
Analysis of environment..................................................................................................................6
Before five years..........................................................................................................................6
Products together with services...................................................................................................7
Demographics of customer..........................................................................................................8
Competition as well as competitive advantage............................................................................9
Strategy of price.........................................................................................................................10
The Policies of advertisement and promotion...........................................................................12
SWOT Analysis.............................................................................................................................12
Strengths....................................................................................................................................12
Weaknesses................................................................................................................................13
Opportunities.............................................................................................................................13
Threats.......................................................................................................................................13
Market survey............................................................................................................................13
Questionnaire.............................................................................................................................14
Targets of marketplace..............................................................................................................15
Plans for operations.......................................................................................................................15
Structure of business..................................................................................................................15
Level of operation......................................................................................................................16
Issues of regulation....................................................................................................................16
Business principle......................................................................................................................16
Location.....................................................................................................................................16
Arrangement of production........................................................................................................16
Arrangements of distributions...................................................................................................17
Terms of credit...........................................................................................................................17
Plant along with equipment.......................................................................................................17
Quality management..................................................................................................................17
Plan of organization.......................................................................................................................17
Structure of organization...........................................................................................................17
Required Skills...........................................................................................................................18

Business Plan 4
Personnel....................................................................................................................................18
Resumes.........................................................................................................................................18
Plan for finance..............................................................................................................................19
Strategy of finance.....................................................................................................................19
Developed charges along with sources of funding....................................................................19
Projection of Balance Sheet...........................................................................................................20
Profit along with projection of loss...........................................................................................21
Expenses of operating................................................................................................................21
Expected flow of cash projection..............................................................................................21
Received cash............................................................................................................................22
Expenditure....................................................................................................................................22
Expenditures used for operations...............................................................................................22
Projection of cash flow of Breakeven........................................................................................23

Business Plan 5
Choice Printing Press Company
Executive Outline
The company under consideration on this business plan paper is the CHOICE Printing
Press. The idea of coming up with this name of the organization under discussion was arrived at
by different partners in business operations. The operations of this company aim at the provision
of services of printing by pre-orders. The managing director along with partners of the company
has the responsibility of looking for the marketplace for the work of publication while
determined for the prospect development of the organization. It is evident that every company is
capable of developing their distinct marketplace position by offering exclusive as well as reliable
quantity along with quality on the rates of competition to satisfy its targeted clients. Different
factors that lead to successful operations of any company remains to be under indoctrinated
within the aims of the company of CHOICE Printing Press. The company of CHOICE Press
Printing has concentrated on functioning on the different mission along with the vision to offer
innovation in the sector that deals with printing while taking the competitive merit of the
innovation process within a short duration. It is clear that idea of change together with
exclusiveness to be appreciated making the company to concentrate on taking the initial step on
the scenario that tends to touch the needs and wants of different customers. Besides, CHOICE
Pres Printing organization also operates while aiming at offering the superior services for the
products on outstanding rates that are reasonable. The company also focuses on approaches that
aim at achieving the edge over its chief competitors within the short duration along with rule
over marketplace through its classified services along with products.
The extended aims of the CHOICE Company remain to be stated as to stand as the chief
organizer in the industry that deals with printing activities through the continuous process of

Business Plan 6
diversification of operations as well as improving its innovation. In this business research work,
the use of SWOT analysis focuses on helping in the determination of the relative strength along
with weaknesses of the operations of the corporation. The efficient process of analyzing
operations of CHOICE Company enables its management to make different changes in
company’s systems of operations, services, together with the classification of other essential
factors influenced by operations. The shifting in operation system may e proved to be vital for
the operations of CHOICE Company making it outshine the opportunity of success. The analysis
of environmental factors conducted during business operations is essential as it helps in checking
whether different external along with internal business environment remains to be favorable to
operations of an organization or not. Furthermore, conducting environment analysis shall be
performed by comparing the operations of the company with the past operations on past five
years in the market of printing along with the present scenes in different printing marketplaces.
Additionally, approaches that deal with marketing together with finances along with fundamental
personal are also disclosed in this paperwork. Examination of effects that arises through
marketing as well as systems of investments remained to be examined deeply, and the outcomes
will be ruled out anchored in the verifications.
The marketing set up
Analysis of environment
Before five years
In past 5 years, there was a lack of a trend of tailor-made printing around the
marketplace. During that period, there were decidedly fewer companies that engaged in printing
services in the entire nation like the Al-Qabas Printing Organization that was launched in the

Business Plan 7
early days of 2010 and been involved in activities of printing from the past six years (Makos
2015, p. 2). Besides, there was low awareness among individuals concerning the printing
organizations along with the dresses for printing.
Presently: in the recent times, different teenagers remain to have interest in activities of
printing along with the desire to attain prints on different clothes. The individuals of every age
bracket have the desire to wear dresses that have prints that have innovative designs (Lan 2012,
p. 3). Companies that deal with new printing are currently being established. Some the
companies being created include Al-Anan Printing Press (Rusayl) that has been in existence
from the early days of 2012. In 2014, another company that was established was Mazoon that
deal with printing in the city of Sultan Qaboos. The advancement in technological usage among
printing companies has to lead to increased cases of competition among companies.
Products together with services
Company of CHOICE Printing Press concentrates on the idea of provision of different
functions of printing to the targeted customers (Joss 2012, p. 5). The principal services offered
by the company include:-
 Printing of T-shirt
 Uniforms of Sports

Business Plan 8
 Caps
All the designing of printing of the company range from smiley to tattoos and cartoons
that is available around its operations. The company operates by providing the quality services
for printing while guaranteeing its consumers of quality services (Chauhan 2014, p. 6). The
company aims at printing dresses and other products that do not fade away till six months, and if
they fade, they guarantee customers for free replacements.
Demographics of customer
Demographics of targeted customers’ remains to be market of goods produced that is
identified by individual’s gender, age, along with marital status among other factors. In the case
of the company of CHOICE Printing Press, the targeted clients remain to be mostly youths and

Business Plan 9
sportsmen. Athletes targeted by the company continue to be interested in placing different smiley
and tattoos on their printed t-shirts (Gupta 20013, p. 35). Most kids both girls and boys will have
interest on ideas of putting characters of the cartoon on their outfits. Therefore, the spouse would
have the importance of placing their picture printed on T-Shirts. The innovation as well as up to
date understanding and knowledge in this field remains to be a must. Therefore, operators of the
company on printing products need to stay aware of the latest movie, characters of the cartoon,
along with pop stars so that they can effectively compete for the demands of targeted clients on
marketplaces.
Competition as well as competitive advantage
Provision of innovative services with the vast variety of material along with the product
for printing like the vast assortment of characters cartoon are fundamental for the
accomplishment around here field. Upper hand in business operations of the company remains to
be the only likely issue due to issues of innovation along with the presence of significant
resources. The company concentrates on improving its process of manufacturing highly
innovative products with different designs of innovation according to the demands together with
needs of targeted clients. The esteemed clients are likely to buy the produced products that are
exclusive as well as affordable for the customers (Gupta 2013, p. 1). Besides, the company of
CHOICE Printing Press has the merit that if provided the innovative merchandise at prices that
are competitive by enabling the company to get the edge over the main rivals (Hp et al., 2016, p.
3). In the event that the enterprise keeps up its aggressive accuses along of value in future tasks,
at that point nothing can productively stop the association to beat the main rivals while ruling
over different markets.
Strengths Weaknesses

Business Plan 10
The prices of every product offered by the
company are always affordable as well as
reasonable. The ideas of marketing along with
advertising services by the company remain to
be the vital factor in the successful operations
along with the development of business
operations making the company of CHOICE
Printing Press to uphold particular
advertisement (Indris 2015, p. 1). The other
strength remains to be the idea of improved
customer service about urgent as well as the
home delivery that stays to be unique services
that help it to overcome cases of competition in
the marketplace.
The existence of different printing brands does
not let the company settle down since hard
cases of competition efficiently have to face by
chief competitors. The team that deals with
designing of printing products is not
concentrated to introduce other new designs in
the marketplace (Lin 2002, p. 1). The other
weakness in operations of CHOICE Company
is the idea that competitors within the market
have developed innovative services with the
vast variety of printing material along with
products like the massive variety of characters
of cartoons.
Strategy of price
The plan will involve the use of the lower value among chief competitors due to the
strength of operations together with competitive advantage organizations owned by different
organizations. Besides, period obsessed by different companies play a significant role in the
strategy of the price of different products (Jurevicius 2013, p. 1). Charges of products will be
applicable to the company of choice less that other organization evens other competing
companies along with accounts for the massive number of client and be their mark within the

Business Plan 11
marketplaces that are commercial. For instance, the company of Al-Qabas focuses on printing
price T-shirt six along with the company of nation claimed to be five for the sportswear as well
as Cap.
Title of Rival Powers Flaws
Al-Qabas firm of Printing
found in Al-Khuwair
Renowned brand title
Ideal communication
Gives quality yields
Comprise of three sections
Charges remain to be nearly
above contenders
Its stores are within Capital
City
Offering high compensation
for work exchanges
Al-Anan media organization
for reporting in Rusayl
Modern territory
Offers extraordinary outlines
They long haul contract with
school
Administrations offered and is
not exceptionally acclaimed
Absence of labor that are
gifted
Mazoon press for Printing in
city of Sultan Qaboos
Biggest printing press
They have association with
Oman daily paper
High rates with typical quality
Paying enormous sum for
lease of land
Insufficient gifted labor

Business Plan 12
The Policies of advertisement and promotion
The use of platforms of social media presently makes every individual access almost
everything within their comfort zone. The policy of marketing remains to be vital to the
deployment of the essential content in networking of social setting sites concerning operations of
CHOICE Company. Cases of advertisement by use of platforms of social media would be the
preferable strategy in the present business society (Xerox Announces the iGen 5 Press Family
2015, p. 2). As the public along with the use of press as well as the large platform of social
media together with advertising charges is also relatively cheap, that helps management of the
company to address the broad viewers. The company needs to have free services of delivering
goods that help targeted clients to choose the design of printing while placing the order online
that remain essential in providing to targeted clients within three days. Besides, the distribution
process of different leaflets in the variety of headquarters of the operations of the company
remains to be under consideration ('Duplex Printing Press Company v. Deering 2017, p. 1).
Therefore, the corporation is not considering the activities of printing along with mass media of
electronic devices as the source of add as it is expensive for operations. There is need of using
newspaper along with magazines folded by less than online.
SWOT Analysis
Strengths
The main strength of an organization remains to be the fact that it has less or no
competitors within its operations in Al-Aamrat. Besides, prices of the company continue to be
affordable along with reasonable while it concentrates on offering free delivery of its products to
the targeted clients (Leitch 2012, p. 49).

Business Plan 13
Weaknesses
The weakness of any company that operates around global marketplace remains to pose
future threats to its operations by ensuring that it lacks adequate staffs to support its operations.
The other weakness continues to be the unavailability of different inks for printing in Oman.
Additionally, the existing brands of printing may not easily let NPC establish its operations in the
Market (Hargrave 2013, p. 231). The company needs to comfort firm competition that it has to
face from it, chief competitors. The team that is necessary for designing brands is unprepared for
the introduction of advanced designs.
Opportunities
The chance of every company to be successful along with development in the
marketplace remains to be appealing to the targeted clients particularly the efficient application
of particular ideas. In the coming days, the company can then get the edge over its chief
competitors. Besides, the company can also concentrate on targeting the more significant
segment of consumer that range from all work of life such as children, youths, to couples in
marriages. The management of NPC can work extra hard to fulfill every demand of segments of
its operations.
Threats
The dangers in operations of a company are confronted stays to be the anxiety of
upcoming rivals that is increasing. Furthermore, there are little spare parts used to support
operations (Alexander 2009, p. 5). The management of the company needs to create the team for
design to help in sustaining its position in the marketplace.
Market survey
The client is always separated into several gathering as this division relies upon the
necessities alongside essential of the customers on a very basic level the major concentrated on

Business Plan 14
the customer for the business are the people that compliment the unmistakable event this
portrayal is additionally situated into the further subdivision, for example, standard alongside
outstanding. NPC essentially centered on the people who feel the delight to partake in merriment
and have the lovable assistant or gift suppliers (Fallows 2013, p. 62). As indicated by the
coordinated diagram that exhibits that normal time of point customer is twenty-four years exactly
at the rate of sixty-eight percent together with ladies that is only thirty-two percent.
Questionnaire
The pre-operation survey of marketplace was done to collect view of trend of market
along with formulation of strategy of marketing. Some of the questions posted to respondents
include;
Question
1. Do you always utilize services of printing? always Not often often Not at
all
2. Among these which one is your priority
company?
Al-
Qabas
Al-Anan Amazzon
3. Which kind of material of printing attracts
you?
T-shirts Uniforms
for sports
Caps
4. What do you see which organization provides
the ideal rates in relation to work of quality?
Al-
Qabas
Al-Anan Amazzon

Business Plan 15
5. As an individual do you have idea relating to
designs innovation for printing? Give a
concrete explanations
Targets of marketplace
The presented facts indicate the prospect sales of the organization that reflects development as
the profit of the organization is continuously improving.
Package
(Months)
J F M A M J J A S O N D Sum
T-shirts 200 225 250 275 300 325 700 1000 400 425 450 475 5025
Sports
Uniform
400 450 500 550 600 650 105
0
1100 800 850 900 950 8800
Caps 400 450 500 550 600 650 120
0
1400 800 850 900 950 9250
Total 100
0
1125 1250 1375 1504 1625 295
0
3500 2000 2125 2250 2375 23075
Plans for operations
Structure of business
Transaction of business involves the partnership where every partner remains to be
responsible for investing the affairs as well as the capital of business while running the

Business Plan 16
operations by the directors of management (Tolliver-Nigro 2011, p. 7). The title of the
organization will be CHOICE Print Press Company as it will get approved to work from the
legislature of Oman.
Level of operation
The span of tasks shall be displayed within the Company in Oman that intends to grow its
business activities to other Gulf countries in the coming years.
Issues of regulation
There is a need to submit the memorandum along with article meant for association along
with all other requirements by Oman’s government to help in allowing the company to operate as
the partnership corporation.
Business principle
The business foundation is the three-story building where every targeted client has the
easy access. Every floor is separated into different departments like printing floor of T-shirt
together with floor printing of Caps.
Location
The premises of business are situated on Shatti Al Qurum. The situation remains to be the
ideal busiest place of town while there is the prospect for business operations within the region.
Arrangement of production
Productions of different orders that are bulk are mostly carried out within operations of
the factory located outside the setting of the town. Besides, the company remains to have the
ideal environment that comprises of al stuff used to attend new cases.

Business Plan 17
Arrangements of distributions
For the sales that deal with retail, distribution is attained at the spot and in front of the
targeted client. The cap or shirt produced by the organization is set in the machine printed inside
the moment, and this activity procedure is achieved in front of clients that enjoy such operations.
Terms of credit
The company does not offer credit to the customer within the retail department. Bulk
orders from the different wholesalers are extended the terms of credit of two months that stay to
be the norm of operations of the company.
Plant along with equipment
The purchase of printing machinery of various kinds of charges of two thousand but there
exist the need to continually update this machinery to maintain the advantage in completion
setting.
Quality management
Control of quality remains to be essential to maintain the image of the product into the
mind of targeted clients. The procedure of controlling the quality of products produced by the
company stays to be strict while managers dealing with activities of quality control have the
responsibility of continually checking the ink within the machine of printing. Any customer
complaint follows the appropriate investigation to solve the issue within time.
Plan of organization
Structure of organization
Department of different operations will be autonomous in the process of deciding on the
innovation of produced products (Tan et al., 2012, p. 358). The manager of the department will
manage every department, and they have to record to the General Manager.

Business Plan 18
Required Skills
General Manager remains to be an experienced individual with at least fifteen years of
experience in the industry of printing. All managers responsible for operations of different
departments are always having the high qualification that ranges between two to three years of
working experience in the field of employment.
Personnel
It comprises of the chief executive officer then followed by managing director. Other
staff in operations of the company includes production manager, sales, procurement, along with
finance manager.
Resumes
Designation of Job Experience along with Qualification
Managing officer Manager for general operations must posses
diploma qualification
Chief Officer
dealing with
Executive (CEO)
Manager
responsible for
production
Manager for
sales
manager for
procurement
Director of
Management
Finance
officer

Business Plan 19
Must have at least fifteen years of experience
in operations
Manager for production Must possess at least five years in printing
organization
Procurement officer Must be a ward winner designer that posses
three years experience
Manager of sales Must possess masters in business
administration with four year experience
Finance officer ACCA with experience of five years
Plan for finance
Strategy of finance
Capital of five thousand OMR shall be provided by operation partners. The remaining one
thousand OMR will be lending from the local bank. Organization does not plan to sell shares on
exchange of stock.
Developed charges along with sources of funding
Component R.O in Payment Money of R.O
owned
Subsequent R.O
in Loans
R.O in Sum
Charge
established
2000 2000
Charges of
accountant
1500 1500

Business Plan 20
Charges of
solicitor
1000 1000
Lease amount of
deposit
350 350
Premium
insurance
150 150
Projection of Balance Sheet
Balance sheet projected (OMR) First Year Second Year Third Year
Products
Other assets present OMR 500 750 950
Assets for long-term OMR 8,450 8,900 7,800
Sum of Assets OMR 8,950 9,650 8,750
Present Liabilities
Payable Accounts OMR 2,800 3,100 3,100
Present borrowings OMR 1,000 850 700
Liabilities that are long-term
Reserves along wit Capital
Capital by investors OMR 4,000 4,340 3,700

Business Plan 21
Earnings OMR 1,150 1,360 1,250
Sum of Liabilities and Capital OMR 8,950 9,650 8,750
Profit along with projection of loss
Statement of income and projection First Year Second Year Third Year
Incomes 18,000 19,800 19,200
Total Sales 18,000 19,800 19,200
Sales of direct costs 12,500 13,200 12,850
CHARGES OF SALE 12,500 13,200 12,850
GROSS INCOME 5,500 6,600 6,350
Expenses of operating
Wages along with salaries 1,900 2,450 2,170
Expenses of Depreciation 280 265 235
Misc expenditure 320 410 395
Maintenance, fuel, with repair 1,850 2,115 2,300
Sum expenses of operation 4,350 5,240 5,100
NET INCOME 1,150 1,360 1,250

Business Plan 22
Expected flow of cash projection
Statement of flow of cash first year second year third year
Received cash
Operations of flow of cash
Sales in cash 8,500 9,000 9,100
Sub-sum charge from operation 8,500 9,000 9,100
Equity of owner 2,000 1,000 500
Sum received cash 9,500 10,000 9,600
Expenditure
Expenditures used for operations
Spent cash 3,500 5,100 4,500
Payments of bills 850 945 750
Other expenses 430 395 473
Sub-sum money from operations 4,780 6,440 5,723
Purchases of assets for long-term 4,500 3,700 1,800
Sub-sum of spent cash 9,280 10,140 7,523
Flow of net cash 220 -140 2,077
Balance cash 220 80 2,157

Business Plan 23
Projection of cash flow of Breakeven
The technique of the point of breakeven remains to consist of fixed charge or contribution
People need to assume expenses of operating of the organization as fixed charges here as well as
in this scene where breakeven are approximated to be 4,350 or 5,500 in satisfaction. According
to the report by breakeven the presentation could be attained within eight months.
List of References
Alexander, G 2009, 'Inkjets at PRINT 09: The Most Interesting Part of the Show', Seybold
Report: Analyzing Publishing Technologies, vol. 9, no. 18, pp. 3-7.
Chauhan, A 2014, ‘Four steps of determining the scope and relevance of social media.’
'Duplex Printing Press Company v. Deering', 2017, Duplex Printing Press Company v. Deering,
p. 1.
Fallows, J 2013, 'The 50 greatest breakthroughs since the wheel', Atlantic, vol. 312, no. 4, pp. 56-
68.
Gupta, A 2013, Environment and pest analysis’, International journal of modern social science,
p. 35.

Business Plan 24
Gupta, AD 2013, ‘Environmental and pest analysis,’ Merit research journal, p. 1.
Hargrave, J 2013, 'Disruptive Technological History: Papermaking to Digital Printing', Journal
of Scholarly Publishing, vol. 44, no. 3, pp. 221-236. Available from: 10.3138/jsp.44.3.002. [14
April 2018].
'HP, Landa, Xeikon, and Xerox to Unveil New Digital Presses at drupa 2016', 2016, Seybold
Report: Analyzing Publishing Technologies, vol. 16, no. 6, pp. 2-4.
Indris, S 2015, ‘Internal and external environment analysis on performance of SME,’
International of scientific and technology research, p. 1.
Joss, M 2012, 'HP Goes for a Big Win with New Digital Printing Systems', Seybold Report:
Analyzing Publishing Technologies, vol. 12, no. 6, pp. 2-8.
Jurevicius, O 2013, ‘Pest and Pestal Analysis,’ Strategic management insight.
Lan, L, 2012‘Why it is important for business to practice quality control.’
Leitch, M 2012, 'Thinking twice about treason in caxton's prose romances: proper chivalric
conduct and the english printing press', Medium Aevum, vol. 81, no. 1, pp. 41-69.
Lin, FC 2002, ‘Segmenting customer brand preference,’ Journal of applied business research.
Makos, J 2015, ‘What is environment analysis.’
Tan, Y, Shen, L, & Langston, C 2012, 'Competition Environment, Strategy, and Performance in
the Hong Kong Construction Industry', Journal of Construction Engineering & Management,
vol. 138, no. 3, pp. 352-360. Available from: 10.1061/(ASCE)CO.1943-7862.0000407. [14 April
2018].

Business Plan 25
Tolliver-Nigro, H 2011, 'Choosing the Right Digital Label Press', Seybold Report: Analyzing
Publishing Technologies, vol. 11, no. 16, pp. 6-9.
'Xerox Announces the iGen 5 Press Family', 2015, Seybold Report: Analyzing Publishing
Technologies, vol. 15, no. 13, pp. 2-4.