Tourism Management in the UK

This assignment examines the burgeoning tourism industry in the UK. It delves into current trends, emphasizing the increasing number of tourists and the need for robust management practices. The report highlights the significance of providing tourists with essential facilities like food, accommodation, infrastructure, and communication. Technological advancements, particularly the internet's role in facilitating travel bookings and information access, are also discussed. The assignment concludes by stressing the importance of sustainable tourism development to ensure the long-term viability of this crucial sector.

CHOOSE A COUNTRY
AND PREPARE A TOURISM
SITUATION ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
Visitor’s market of UK................................................................................................................1
Tourism products.........................................................................................................................2
Supply and demand of facilities to tourists in UK.......................................................................3
Tourists characteristics................................................................................................................4
Tourist experiences......................................................................................................................5
Tourism trends in UK..................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

Table of Figures
Figure 1Number of visitors and average spending..........................................................................2
Figure 2Tourism Supply..................................................................................................................3
Figure 3Visitors admission trends at different spots.......................................................................4
Figure 4 Overseas visit to UK.........................................................................................................6

INTRODUCTION
Tourism have been able to become the most important sector which contributes maximum to
country’s GDP. It also helps in building brand image of the country and attracting visitors for
various purposes, such as, adventure, business trips, pilgrimage etc. UK have been able to
become a tourist spot and hence takes care of various facilities that can be availed by tourists,
such as, accommodation, food, commutation etc. The report discusses regarding visitor’s market
of UK and various tourism products offered by it. It will also put adequate focus on current
tourist’s trends in UK and various facilities that are ma de available by the country to its tourists.
Visitor’s market of UK
Tourism in United Kingdom is the large industry and is able to serve millions of tourists
who visits this place from all around the world. Tourists commonly visit here to see, cities,
historic landmarks, entertainment venues, outdoor recreation, museums, galleries and various
natural wonders. Travel and tourism industry is considered to be the largest industry of UK. It is
considered to be the eighth biggest tourist destination with 36.115 million visitors in 2015
(Horner and Swarbrooke, 2016). Common tourist attacking places are, Edinburgh castle, British
Museum, Stonehenge, lake district, Tower of London, St. Paul’s Church, Snowdonia, etc. The
busiest period where tourists arrive to destination in maximum number is at the time of summer
months, banks and corporates off with August being one of the busiest month. However, the
trend has been fading a bit and now people tend to prefer to visit other places through overseas
package holidays operators. It has significantly change the demand which used to be of tourist in
the year 1980s and 1990s.
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Figure 1Number of visitors and average spending
(Source: The regional value of tourism in the UK: 2013. 2013)
The above table stated visitors trend in UK from the year 2003. The number of visitors
has grown 4% or 37.6 million in the year 2016 after continuous growth experienced since 2010.
The value of spending has increased by 2% in 2016, that is, to 277 million. Calculation stated
that the average spend by individual visiting UK is £599 which used to be £650 in the year 2013.
The data reflects that there is steady decrease in per visit spending. It is due to decrease in stay of
the visitors (Iniesta-Bonillo, Sánchez-Fernández and Jiménez-Castillo, 2016).
Tourism products
In order to ensure that maximum number of visitor’s visit to the country, the government
and various trip advising companies try to ensure that best possible services can be provided to
them. It further helps in their repeat visit and serve as a medium to enhance overall tourism
activities in the country and contributing the maximum to GDP as well. In order to ensure this
aspect., government have come up with continuous amendment in Development of Tourism Act,
1969 (Shahzad and et.al., 2017). It is responsible for providing funds and financial assistance to
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new hotels and other establishments so that the best possible services can be provided to tourists
in the country. Various UK tour operators are subjected to follow package, tour, holiday and
travel regulations, so as to ensure that there is no improper conduct in this aspect.
Package Holiday 1949 are inclusive of food and transport. After the year 1970, there was
prosperous growth in tourists and their generation of keen interest in visiting new and different
places. People started spending in tourism and hence, holiday packages used to be provided to
them so that they can cover maximum places in minimum finances. Development of technology
have also helped in growing this sector. Internet has been able to bring revolution to this sector
(Shahzad and et.al., 2017).
Supply and demand of facilities to tourists in UK
When tourists tend to visit to a country, there are various facilities that are required to be
ensured. These are, accommodation, commutation, infrastructure, food facilities etc. These are
the major drivers based on which an individual decides that whether he /she wants to visit a
particular place or not.
Tourism is related to short term movement of people to other place from where they
normally live and work. There are various components that are required to be focussed upon in
the supply chain management. It is not only related to transport, accommodation and excursions,
but also have high dependence on restaurants, food production, handicrafts, infrastructure, waste
disposal, etc, that support tourism and improve the experience of people visiting places. Hence,
in such cases, various strategies are required to be implemented in the form of customer service,
inventory, distribution, sourcing etc. manufacturing and capacity management are also the
important aspect of decision making related to demand and supply chain management.
Figure 2Tourism Supply
(Source: England visitor segmentation, 2016)
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All the components of services may fail if the tourist does not experience comfort at the
time of travelling or while arriving to the destination. Not only air transport, but proper and
comfortable facilities for railway and road transport also play an important role in it. Clean
washrooms, seating availability, food and beverages outlet, helpful staff can help in making their
experience appropriate enough (Zeng and Gerritsen, 2014).
Tourists characteristics
It is important to assess the reason of why individuals indulge in visiting to certain places.
On one hand, it can be due to their interest in travelling and adventurous journey. However, on
the other hand, it can be for the purpose of pilgrimage, business trips or tour for enhancement of
creativity. Hence data is collected by the tourism management team of UK to understand aim,
purpose and reason for visiting a specific place. Other characteristics that is studied by them are,
age, sex and people with whom they will be visiting places.
Figure 3Visitors admission trends at different spots
(Source: Tourist characteristics that influence shopping participation and expenditure,.
2012)
The above graph states regarding admission trends of tourists in various categories
available in UK. A highest growth in tourists have been noticed in visitors of theme and leisure
parks. Moreover, majority of the tourists also got attracted to farms and garden as well.
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Tourist experiences
UK have been able to attract maximum tourists due to its location in Europe. People
arriving for Europe tour surely keep London it its list. It is important that the experience of
visitors is effective and everlasting. It helps in promoting them to visit the country again. There
are various factors that can affect tourist experiences. It includes,
 Political factors: Political instability in the country may not attract large number of
customers towards it. It reflects tension and inability of the team to provide adequate services
to the tourists visiting to the country (Zhang, Cai and Lu, 2014).
 Wars between the country: If there is any war between the counties, it will significantly
reduce number of tourist visiting to the destinations. It also describes ineffective peace
situation in the country which may not be liked by the tourist’s visiting destination for
adventure, relaxation and other purposes.
 Economic instability: Economic instability in the country reflects its economic condition
which may not be suitable for the visitors to visit. It can affect tourism experiences of the
individual.
 Other situational factors: Situational factors have high impact and level of dependency on
participants and their travel services. Impairment in traveller’s mobility majorly depends on
faulty services provided to them at the time of their previous visit. However, relevance of the
same relies on various factors considered based upon the purpose of visit, which can be
travel, trip and companions. Proper planning and strategizing the same reduces incidence of
devastating services by tourism sector (Kundur, 2012).
Tourism trends in UK
There has been tremendous growth in overall revenue generated by tourism sector of UK.
It shows that there is a substantial increase in number of tourism visiting to the country for
various purposes, such as, business trips, adventure, travel, etc. There are basically four touch
points of travel journey. These are, inspiration and pre-planning, booking process, connected
travel and evolving travel requirements (Meierkord, 2017).
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Figure 4 Overseas visit to UK
(Source: Projections of demand and supply for visitor accommodation in London to 2050, 2017)
There are various reasons due to which various tourists visit London. Out all the major
cause is unemployment, they tend to visit UK with the objective to get certain job that can help
them in earning their livelihood. The above graph shows that the trend of tourism is at
increasing state where it has been forecasted by visit Britain that 41.7 million visitors will visit
UK in this year. It shows that proper investment from the side of government in this sector can
helps in its tremendous growth which will further benefit GDP of the country (Modica and
Uysal, 2016).
CONCLUSION
It can be concluded from the above report that there is an increasing trend of tourism in
UK and hence require utmost attention from the side of tourism management team. It is
important to manage tourist destinations in such a manner that best possible facilities can be
provided to the tourist at their arrival. Hence, arrangements regarding, food, infrastructure,
accommodation and communication is made by the team. Development of technology have also
helped in in the growth of tourism sector. Internet has been able to bring revolution to it. People
are now able to book their travelling packages and ensure that they can visit a particular place at
the best possible prices.
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REFERENCES
Books and Journals
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
Iniesta-Bonillo, M. A., Sánchez-Fernández, R. and Jiménez-Castillo, D., 2016. Sustainability,
value, and satisfaction: Model testing and cross-validation in tourist destinations. Journal
of Business Research. 69(11). pp.5002-5007.
Kundur, S.K., 2012. Development of tourism in Maldives. International Journal of Scientific
and Research Publications, 2(4), pp.1-5.
Meierkord, C., 2017. English in paradise: the Maldives: English is rapidly establishing itself as a
second language in a society transforming from fishing to tourism and trade. English
Today, pp.1-10.
Modica, P. and Uysal, M. eds., 2016. Sustainable Island Tourism: Competitiveness and Quality
of Life. CABI.
Shahzad, S. J. H. and et.al., 2017. Tourism-led growth hypothesis in the top ten tourist
destinations: New evidence using the quantile-on-quantile approach. Tourism
Management, 60, pp.223-232.
Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A
review. Tourism Management Perspectives. 10. pp.27-36.
Zhang, H., Cai, L.A. and Lu, L., 2014. Destination image and tourist loyalty: A meta-
analysis. Tourism Management. 40. pp.213-223.
Online
England visitor segmentation. 2016. [Online]. Available through <
https://www.visitbritain.org/visitor-segmentation>
Projections of demand and supply for visitor accommodation in London to 2050. 2017. [Online].
Available through <
https://www.london.gov.uk/sites/default/files/visitor_accommodation_-
_working_paper_88.pdf>
The regional value of tourism in the UK: 2013. 2013. [Online]. Available through <
https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/
theregionalvalueoftourismintheuk/2013>.
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Tourist characteristics that influence shopping participation and expenditures. 2012.
[Online]. Available through <
https://www.emeraldinsight.com/doi/abs/10.1108/17506181211246375?
journalCode=ijcthr>
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