Global Tourism Assessment

This report provides an assessment of global tourism with a focus on France. It analyzes the trends, visitor market, tourism products, supply and demand, tourist experiences, and tourism trends in France. Recommendations for the tourism sector are also provided.

Global Tourism Assessment

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global tourism indicates to tourism that irritable nationwide limits. When persons travelling
to and remaining in places exterior their standard atmosphere for not more than one successive
for vacation, commerce and other motives, is known as international tourism. For the completion
of this written document, France is considered as a Tourism nation (Gössling, Scott and Hall,
2020). Different famous things and places of this nation attract people to visit this country.
France entices individuals of all age group with some of the world’s most iconic attractions,
world class art and structural design, beaches and staggering amount of history etc. The main
purpose of this report is to analysing information about the global travel and tourism so that
effective information can be collected in term of trends of tourism sector, visitor market and
many more. France is the nation which is selected for the accomplishment of this report because
it is one the first rank where people are visited in high amount per year. The main of the
document is to find out detailed information about the tourism of France. The report will
consider information about the visitor market and tourism products of France. Further, it will
discuss about supply and demand, tourist experience and tourism trends of this nation.
MAIN PART
As a nation France provides a wonderful significant inheritance and possibly the most
expanded natural atmosphere of any nation in Europe. Along with this, the respective nation has
the necessary tourism infrastructure to manage with its position as foremost traveller location
more hotels and campsites than any other nation of Europe, possibly more gites or vacation
cottages, the best and most contemporary rail network and an effective scheme of motorways
connecting all major cities and metropolis.
SWOT analysis of France
Strengths- France are a popular tourist destination, what with its attractions and historical
building like Eiffel Tower, The Louvre and until recently, the Notre Dame. Individual are
specifically attracted to Paris, “the city if love”, but the whole nation has fantastic acts, cuisine
and locations. Along with this, in France, the health care services are exquisite. The French
health care system is acknowledged to be one of the most beneficial systems in the world.
Weaknesses- On top of the potential language barrier, the living costs in France are high. If
come over with American or British currency, the exchange rate will make it easier on
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financially. Unlike in the west where employees are taught “the customer is always right”,
France does not follow this belief. Employees are more direct; they speak clearly but do not
necessarily smile while offering services.
Opportunities- France are the leader in pharmaceutical and aerospace. The nation may
explore more growth options within these sectors, particularly in relation to foreign suppliers and
partner. The other famous sectors are travel, education and digital space that can allow for
development in new industries.
Threats- France has fallen victim to several acts of terrorism from Islamist terrorist groups.
This nation is also threatened by high volume vehicle break-ins. These break ins happen
commonly during the night, on the beach n the south and the rest stops near the highway.
Visitor market- France is one of the mainly precious traveller marketplaces internationally
and French tourist is included complicated explorers. In specific, France is the 10th largest market
in the world in forms of the size of its outbound marketplace and ninth in forms of the size of its
home marketplace (Lenzen and et. al., 2018). France was the second largest and this most
valuable inbound source market by vistor spends for the UK in 2018. There are different age
groups of people visit for their different purposes like families for spending holiday, students for
education and educational activities, youths for entertainment and many more. The most popular
activities commenced by French travellers in Britain consider shopping, leaving to pub, tripping
museums, parks and gardens, art galleries and castle and significant house tracked by religious
building.
Around 90 million tourists holiday France each year that is more than 10% of the cross wise
total traveller marketplace in forms of incoming travellers building it the most travelled nation in
the nation (Rozanova and et. al., 2018). This quantity well surpasses France’s inhabitants of
around 60 million. The visitor market of this country grow due to main attraction of this nation is
Eiffel Tower, EuroDisney and Louvre. Paris has 30 travellers ech year with 15 million visiting
Paris’ most repeated site, EuroDisney. There are 7 million individual yearly visits the Eiffel
Tower and 8 million visits the Louvre. France has 20,000 hotels, 40,000 historic monuments,
4,000 museums and 1500 chateaux open to the public. The tourism of this county makes
contribution of approx 80 billion Euros to gross domestic, 30% of which appears from global
travellers and 70% from home tourism. The whole involvement of travel and tourism represents
10% of GDP and supports 3 million jobs in the nation.
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Figure 1
Tourism products- France has a range of tourism product, spread over the whole country.
Of course, varying degrees of tourism demand exist crosswise the French nation. Seaside tourism
is the favourite destination in this region, seaside coasts run along 5500 km with 200 seaside
resorts. It covers 4.5% of the French territory and focus 32% of the French population of the
compactness of 245 residents per square. The demand for seaside resorts has never minimised
and even has been increase by a rising demand for sailing. This place also renowned for its rural
tourism sector since its long history. This tourism is fundamentally non–mercantile. It has a
favourable image and has regularly been branded as a financial solution to maintain small
agricultural residences. Urban tourism is important a diminutive continue tourism and has
scrutinized an essential increment in the French require since the mid-1980. City tourism is less
seasonal and is mainly a diminutive stay location (Scott, Hall and Gössling, 2019). Beyond the
cultural attractions, cities are also main location for business tourism. The respective region
focuses 36% of the European legislative body capacity and welcomes the highest amount of
congress in Europe. In Mountain tourism, mountains envelop 23% of the French nation with a
moderately great diversity from smaller mountains to higher ones. The mountain of France also
gets attention of visitors which also make and effective contribution in the development of
tourism of this nation.
Supply and demand- Internal tourism consumption in France climbed strongly in 2017 to
€168 billion and the developed financial condition empowered foreign visitors to travel France
that remained the world’s most popular location. Consumption by foreign travellers increased by
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8.2% largely cause of a catch up impact after a poor year in 2016 due to the terrorist attacks (Lin
and et. al., 2019). The economic upturn also spurred a 4.8% development in tourism
consumption by French tourists. Along with this, the respective location is in demand cause of
several reasons and purposes. One of them is business, most of the people visited this location
cause of their job and employment related activity. Along with this, students are also demanded
this destination cause of their education related work etc. Cultural and seasonal activity also
makes this place in demand and get attention amount of visitors each year. Apart from this, the
respective location also supply effective things in term of accommodation and transportation
services which also help in increasing the demand of it.
Figure 2
Tourist experiences- France is the world’s most popular tourist location. Its demand is
cause of the wide variety of things it has to provide in each region, particularly its culture and
tangible and intangible heritage, its blooming artistic creations and its cultural and innovative
industries. Along with this, government of this nation also provide effective services in term of
transportation and hospital etc. which also make an effective contribution in boosting and
offering an appropriate experience. Effective hospitality facilities, resorts, entertainment and
others are also an attraction point or developing experience of visitors (Gössling and Scott,
2018). Due to having good accommodation, people do not face troubles during their journey and
visit which make an effective trip of them by offering a good experience.
Tourism trends-There is inbound and outbound tourism trends are in France. In 2017,
inbound appearances to France are set to maximise by 1% to reach 83.5 million. Apart for the
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absence of main terrorist attacks and other components like the more constructive exchange rate
of the US dollar regarding euro, this development notably stopped from the emergency plan by
the French national authority. In reference to endorse this nation as traveller location, the
nationwide tourism board joined with stakeholders also utilise social media, digital tool and
mobile web campaigns and applications. With 194.5 million trips forecasted fro 2017, home
tourism plays an important function in the French tourism marketplace. French target audiences
maximising leaned to mix online travel agencies and shorter term charge workers for ever more
boosting town fractures in France and Western Europe (Asongu and et. al., 2019). This nation is
also home of a remarkably sophisticated and rivalry mobile market which is nearing ability
levels.
RECOMMOMDATIONS
As per mentioned information, there are some recommendations in context of France
tourism sector. The description of them as under:
 Cause of preventing nation and people from terrorist attacks, the government and private
hospitality firms should provide security. The hospitality venture use camera and other
security related technology and provide high security checking before entering.
 By using effective technological tools and techniques, tourism industry can promote
tourism of this nation. They can use social media tools, digital media and SEO etc.
CONCLUSION
This has been concluded form the above defined information that global tourism is an
activity and process of travelling one place or environment to another place of unknown nation.
Now these days, tourism is an effective factor which plays an effective role in development of
economic system of different nation. France is one of the highly visiting countries in all over the
world. There are number of people come here to travel and visit for their different purposes and
get an effective experience.
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REFERENCES
Books and Journals
Gössling, S., Scott, D. and Hall, C.M., 2020. Pandemics, tourism and global change: a rapid
assessment of COVID-19. Journal of Sustainable Tourism, pp.1-20.
Lenzen, M. and et. al., 2018. The carbon footprint of global tourism. Nature Climate
Change, 8(6), pp.522-528.
Rozanova, T.P. and et.., 2018, June. Assessment of the tourism potential of the Russian
Federation. In В сборнике: Financial and Economic Tools Used in the World Hospitality
Industry Proceedings of the 5th International Conference on Management and Technology
in Knowledge, Service, Tourism and Hospitality (p. 183).
Scott, D., Hall, C.M. and Gössling, S., 2019. Global tourism vulnerability to climate
change. Annals of Tourism Research, 77, pp.49-61.
Lin, Z. and et. al., 2019. Segmenting global tourism markets: A panel club convergence
approach. Annals of Tourism Research, 75, pp.165-185.
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Gössling, S. and Scott, D., 2018. The decarbonisation impasse: global tourism leaders’ views on
climate change mitigation. Journal of Sustainable Tourism, 26(12), pp.2071-2086.
Asongu, S.A. and et. al., 2019. Contemporary drivers of global tourism: evidence from terrorism
and peace factors. Journal of Travel & Tourism Marketing, 36(3), pp.345-357.
Lusseau, D. and Mancini, F., 2018. A global assessment of tourism and recreation conservation
threats to prioritise interventions. Available at SSRN 3279418.
Olya, H.G. and Al-ansi, A., 2018. Risk assessment of halal products and services: Implication for
tourism industry. Tourism Management, 65, pp.279-291.
Online
Market and Trade Profile: France. 2020. [Online]. Available Through: <
https://www.visitbritain.org/sites/default/files/vb-corporate/markets/
visitbritain_marketprofile_france_sept2019.pdf>.
Tourism. 2020. [Online]. Available Through: <
https://www.frenchdesire.com.au/facts/tourism/>.
Strengths and paradoxes of French tourism planning. 2020. [Online]. Available Through: <
https://www.researchgate.net/publication/292427971_Strengths_and_paradoxes_of_French_touri
sm_planning>.
France: Tourism Market Insights. 2017. [Online]. Available Through: <
https://www.wesgro.co.za/uploads/files/52.-Tourism-Market-Insights_France.pdf>.
Record tourism consumption in France in 2017. 2017. [Online]. Available Through: <
https://www.entreprises.gouv.fr/files/files/directions_services/etudes-et-statistiques/4p-DGE/
2019-4pages_N87-CST-VAnglaise.pdf>.
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