Marketing Strategy of Burberry: Analysis and Recommendations

MARKETING

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
STP Analysis ...............................................................................................................................3
4 P'S of marketing. ......................................................................................................................4
Relationship marketing strategies ..............................................................................................6
Recommendation to improve marketings strategy- ....................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing refers to the art of the company being adopted to reach to the end customers
more effectively and efficiently. It is being essential as it helps in getting the valuable insights
about the requirements of the customers and delivering the goods and services accordingly to
satisfy the same. Burberry is a multinational house being headquartered in London which
provides wide variety of fashion wears for all the segments which includes trench coats,
footwear, fashion accessories, cosmetics and others (Burberry, 2020). Present report will
analyse into STP analysis and will brief into the marketing mix ,focus on 4 P's with assess to the
relationship strategy of marketing and will provide few recommendations.
MAIN BODY
STP Analysis
This part explains with segmentation, targeting and positioning of Burberry where the
segmentation of the company accounts with where the demographic segmentation of the
company is being focus on both men and women. The customers who are between the age group
of mainly 18-45 with good disposable income also fall into the segment considered by the
organization. .
The company segmentation leads with the elite fashion for males and females in the
segment which is being premium and those who appreciate the timeless and Smart classic style.
Where the company psycho graphic segmentation leads with those who are being highly
interested in the fashion trends and accounts to adopt the same in their lifestyle which leads to
serving with their status symbol . The company geographic segmentation also implies with
having its stores all across the globe that are being highly populated and leads with huge traffic
areas. This leads with having segmentation with huge income level . As the company specialises