Overview of Hospitality Industry and SWOT Analysis of InterContinental Hotels Group

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Added on 2022/11/29

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This document provides an overview of the hospitality industry and focuses on the SWOT analysis of InterContinental Hotels Group (IHG). It discusses the strengths, weaknesses, opportunities, and threats of IHG in the market. The document also explores the background of emerging markets and analyzes the PESTEL factors of Brazil. It further delves into the hotel tactics to be adopted by IHG in Brazil and justifies the chosen strategy. The practical application of the strategic strategy is also discussed.

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Overview of Hospitality Industry and SWOT Analysis of InterContinental Hotels Group

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