Cirque du Soleil Company's Marketing Strategy
In the conclusion, the Cirque Du Soleil Case Analysis revealed the points where they put their innovation and grabbed the untapped market. Soon they became the best circus with the largest revenue in the next twenty years. First, they grabbed the market share in Canada and won the heart of Canadians, then they started touring to different places around the world. Now the focus is China. They have a competitor in China and the strategy is built to outpass the competitor. Key drivers of innovation and entrepreneurial opportunities contributing to the ongoing success of Cirque Du Soleil. The value system of cirque du Soleil includes the supplier, the channel, and the customer. Pestel Analysis and SWOT analysis of cirque du soleil. Analysis blue ocean strategy ERRC framework stands for eliminating, reduce, raise and create. Cirque du Soleil worked on the ERRC framework of Blue Ocean.