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Citibank: Launching the Credit Card in Asia Pacific

   

Added on  2020-10-22

5 Pages579 Words130 Views
ANALYSIS OF A HARVARD BUSINESS SCHOOLCASE. “CITIBANK: LAUNCHING CREDIT CARD INASIAPACIFIC.

Q. How should Rana Talwar convince his country managers and headquarters to acceptthe card product? What organizational mechanisms does he have in his control?Citibank is one the popular bank, with its head quarter in New York, the manager are theone that makes the bank one of the most famous worldwide. Credit Card is a unique card that makes bank facilities so special, it is a type of financial support issued by bank that enables the card holder to borrow funds when needed. This bowered amount has a condition that is the cardholder has to make payment bank into card on a fix date. There are various features that are explored by Rana Talwar to the country manager and other higher authorities that makes totally different card from other bank credit card that help to satisfy customer more. He focus some of the main reason Citibank want to launch credit card in Malaysia are:Firstly, the bank can ride on the rapid economic development in the region through their new launched credit card product. Secondly, the main features is that is also an excellent way to overcome distribution limitation imposed on foreign bank in the region. Lastly, this launching will be beneficial for Citibank to expand its customer base from theupper segment to the middle income household.In the opinion of Rana Talwar there are certain specific features of card provided by Citibank to Malaysia civilisation are as follows:Credit limit: They bank provide handsome amount of credit limit to it customer depending upon their income generation.Statement and Credit card repayment: Bill generation date is decided according to the salary payment of employee so they make easy repayment. There is a option to find statement online for a particular months. Interest rate: In case I f wants to withdraw money from credit card bank charge a decentrate of interest such as 2.5%of the amount taken (Rabino, 2015).Interest free days: Bank has fixed a total number of days to repay borrowed amount that is approx 45 days for the date amount being utilised. From the market perspective, Rana Talwar says to country manager that card is useful forevery type of customer group living in Malaysia. Through SWOT analysis he will be beneficial as came to known in detail about the weakness, strength, opportunities and threats in market. 1

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