CITT

Contemporary issues of
travel and tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Issues and its Impact on the travel and tourism sector.....................................................1
1.2 Analysis of the issues.......................................................................................................2
TASK 2............................................................................................................................................3
2.1 Evaluation of current trends.............................................................................................3
2.2 Analysing current trends using appropriate techniques....................................................5
Poster attached........................................................................................................................5
TASK 3............................................................................................................................................6
3.1 Change by International Airlines Group..........................................................................6
3.2 Strategies on the way the selected tourism can respond to change..................................7
3.3 Justification of the strategies............................................................................................8
TASK 4............................................................................................................................................8
4.1 Understanding the impact of issues driving change on the travel and tourism sector.....8
4.2 Consequences of businesses failing in responding the market changes.........................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travel and tourism is considered as one of the biggest service industries. Whether it is
about culture, heritage, sports, medical etc., all these sectors are combined in this industry and
the main objective behind it is promoting and improving the tourism, thus ensuring employment
and economic growth as well (Evans, Stonehouse and Campbell, 2012). These include various
destination spots for tourists so that they can spend their holiday time there and have fun.
Various hospitality services are also provided at these destinations. This however satisfies the
tourists in getting almost everything they want and the vendors as well earn much amount from
these sales. As near these spots, some limited stalls and shops are available only that are meant
for tourist purposes and those vendors earn a quite extra amount from the general stores. The
report is about identifying the issues that are impacting the travel and tourism sector. Along with
this, it also includes the expansion of the company in a niche market.
1.1 Issues and its Impact on the travel and tourism sector
Although there are various issues that are affecting the travel and tourism industry, it
affects the world economically, politically and financially as well. Three of the issues are
discussed below :
Technological advancements
This factor has almost affected the dimensions of the travel and tourism sector. An
example of this can be the bookings or reservations, the hospitality or the aviation sectors
provide. This became possible because of the advancements in the technology. The hospitality
industry is still focusing on variations and modifications that they can involve in the sector that
seems beneficial in attracting more and more customers (Connell, 2013). Internet, another
advancement of the technology makes it possible for people to search for various famous places
and its factors. It has become much easy to explore on the internet before going for any holiday
as all the details like packages, stay time, other included services and coupons are available on
the internet.
Maximized environmental awareness and Natural disasters
It can be termed as an element that has a huge impact on changing the effectiveness of
the travel and tourism sector. Natural disasters can have a huge impact on the tourism sector and
they can decrease the number of tourists as well. Because of the less number of tourists to visit
these destinations, there will be a decrease in the finance as well that is being used in that
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specific area for cleaning and the other important factors. Lesser number of tourists means less
use of the hospitality services that are provided by various stalls and vendors to the tourists at
these destination spots. Similarly, the travelling status of that specific area as well.
Health Warnings
It is essential to consider the warnings usually come from the other areas of the world.
Currently swine flu is associated with affecting the travel and tourism sector. Swine flu is
considered as an infection that happens because of its virus and the disease is spreadable as well,
it can even spread from person to person contact (Dickinson, Lumsdon and Robbins, 2011)
. Like this, various other infections are un avoidable, so people avoid visiting these places after
the news of these types of infections, so it also affects the number of visitors at such places. So
this also affects the travel and tourism industry. People might change their plan sometimes
because of these types of news as nobody wants to get sick for sake of enjoying or having fun for
a few days. This is so as the symptoms of these diseases may be painful for the person as it
includes fever, muscle pain etc.
Security
Security is one of the basic concerns between the people who visit for any tourist place.
Whether the planned destination is for a longer or smaller period, the people are always
concerned about the security factors. At various places, crimes have been observed, so people
mainly avoid that kind of places in order to save themselves from any hazard. People, with their
families often plan to visit such place that seems safe and secure for their family so that they can
enjoy their life as well as can be able to take fun of the destination spot. No one wants to keep
their life in risk for having fun or enjoyment. So, security features should be kept in mind at
these tourist spots so that no individual feels unsafe in visiting any destination, thus it will further
help various holiday spots in gaining more tourists.
1.2 Analysis of the issues
Out of all the challenges in the travel and tourism industry, there have been some issues
associated with the political and economic factors as well. UK is already suffering from price
competitiveness and North Africa is suffering from political unrest. Both of them are described
below :
Post Brexit Challenges
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