The marketing research report for Desklib requires students to identify a marketing problem for a well-known firm, and apply the marketing research process to address it. This article provides details on the purpose, tasks, and outline of the report, which counts for 20% of the final grade. A PowerPoint presentation is also required and counts for 10% of the final grade.
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CLASS PROJECT - MARKETING RESEARCH REPORT (Due NLT 11:59 pm Sunday, Week 9)Class,Below is the information on your class project. The projectisa marketing research report which must be submitted no later than Sunday, 11:59 pm, of Week 9 as a Word document. This will count for 20% of your final grade.You will also prepare a PowerPoint presentation which willaccompany the report. That too will be due by end of Sunday, Week 9. It will count for 10% of your final grade.Please read the information carefully, and if you have any questions,ASK ME!ThanksProf McKinley___________________________________________________________________________________________________________________The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of real-world situations or problems. You are expected to use diverse sources of information and to carry out an original analysis rather than summarize or rehash existing work. You are also encouraged to use situations and data from your own experience where possible.For this project, you will identify a marketing problem for a firm that you know well or for a well-known firm. The objective of this project is to communicate the essence of the marketing research process between the researcher and the organisation. The
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