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Clean Cut Fashion: A Social Initiative for Sustainable Fashion Industry

   

Added on  2023-06-10

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Running head: ENTREPRENEURSHIP
ENTREPRENEURSHIP
Name of the Student
Name of the University
Author Note
Clean Cut Fashion: A Social Initiative for Sustainable Fashion Industry_1

1ENTREPRENEURSHIP
Just like any other fashion-based business, my company the Casa Milla deals with formal
fashion for men and women. Within my time in the organization, I have seen the company rise
from a small company to an organization that deals with export and import of fashion products
internationally. However, over the course of few years, I have noticed several problems for
which I had to include social initiatives for my company. One of the major problems that I have
come crossed is the materials the clothes are made. Fashion industry is in the second rank of the
highest polluting industry, right after the oil industry. It has been reported that the Australian
people throw away around a total amount of 23kg of textile per person in every year.
Considering that amount in place, that would be ton of landfill as synthetic fabrics are reported to
take more than a hundred years to completely biodegrade (Kozlowski, Bardecki and Searcy
2012). The product through which the clothes are produced is much more than natural
biodegradation process of our planet. Now when this hazardous effect is combined with
dangerous working conditions, I have seen how fast it is damaging the environment. As fashion
is one of the most dangerous industries when it is viewed from an environmental perspective, I
will include the method of Clean Cut Fashion to help preserve the environment by introducing
new materials of fashion wear and better process that would not affect the biodegradation
process. The idea of Clean Cut Fashion now exists in most of the popular Australian fashion
brands (Kant Hvass 2014). The products I will introduce would include sustainable fashion
products with the best designers creating the best outfits possible. Research work was mandatory
while doing this as ethical and organic wears include a lot of options to choose from. In
Australia, there is no problem of culture based clothing therefore it was easy for me into
introduce new line of products from renewable materials. Also by introducing charity bin, I
would encourage the people not to throw away their old clothes. The charity bin could donate the
Clean Cut Fashion: A Social Initiative for Sustainable Fashion Industry_2

2ENTREPRENEURSHIP
old clothes of someone to a person who is not able to afford new clothes, or by just introducing
them to op-shop that would simply do charity work for my company.
. The issue that exists does make my angry, and that is not just not me but anyone
who has a sense of responsibility towards the environment would feel the same. Due to fabric
finishes with vibrant colors achieved through the means of toxic chemicals. Textile dying is
considered one of the major polluters of fresh water on a global scale (Sen 2018). The effects of
polyester sheds microfibers when they are washed in domestic washing machines and these
microfibers are passed through the sewage along with the wastewater, as these microfibers do
not bio degrade, they are a serious problem to all the living things in the ocean. This harmful
substance actually affects us in the end though the means of food cycle as small aquatic creatures
like plankton eats these microfibers, the fish eat these creatures, and we humans eat the fish
(Scott 2016). As this textile, waste is harmful as we all know. It is important for us to take care
of the environment. In my organization Casa Milla, the same methods are applied which is
actually the reason why I plan to include Clean Cut Fashion techniques. For now, we use less
harmful products that causes significantly less amount of microfibers than it uses to. Casa Milla
is currently going to implement more strategies towards new line of fashion with raw materials
that would not affect the environment (Hilton et al. 2014). Cassa Milla has many more plans for
the future so that we can think of expanding and at the same time. A great possible solution for
this would be the method of recycling content, as this would deal with reducing the concentration
on the resources and focus more on the problems of waste management. We would also include
many charity programs that would be helpful to share information to the people about the
materials they actually use. Once the consumers know what actually happens when they use
fabric based products, they would be more conscious about the whole matter. Providing
Clean Cut Fashion: A Social Initiative for Sustainable Fashion Industry_3

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