Comprehensive Business Plan for a Cleaning Project in Sydney, Australia

BUSINESS PLAN 1
University
Student’s name
BAFN306
Date

Business plan 2
1.0 Executive summary
The main aim of this report is to formulate a comprehensive business plan for a new venture, this
would include the product valuation and fiscal projection, the business plan would focus on
boosting equity funding the new venture. For our case we are going to focus on a new business
idea cleaning project for Sydney, Australia.

Business plan 3
Table of contents
2.0 Introduction...........................................................................................................................................4
2.1 Background and History.................................................................................................................4
3. Business goals.........................................................................................................................................5
Short term business goals......................................................................................................................6
Medium-Term business goals...............................................................................................................7
Long-term SMART business goals.......................................................................................................7
Milestones scheduling............................................................................................................................8
3.Market analysis.......................................................................................................................................8
b. Target customers.........................................................................................................................10
c. Customer needs............................................................................................................................10
d. Competition analysis...................................................................................................................11
e. Competitive advantage................................................................................................................11
5. Marketing plan....................................................................................................................................11
a) Product.........................................................................................................................................12
b. Pricing..............................................................................................................................................13
c. Promotion.........................................................................................................................................13
d. Distribution......................................................................................................................................13
6. Financial plan......................................................................................................................................14
5-year Pro-forma financial statements...............................................................................................14
Balance sheet........................................................................................................................................15
Cash flow statement.............................................................................................................................15
Budget estimates and use of funds......................................................................................................15
7. Risk assessment and mitigation..........................................................................................................16
8. Exit strategies.......................................................................................................................................17
Valuation at exit...................................................................................................................................17
Conclusion................................................................................................................................................18
References.................................................................................................................................................18

Business plan 4
2.0 Introduction
2.1 Background and History.
The cleaning business idea was initiated on June 2017 with the intention of providing
clean and safe environment for the residents of Sydney. Since then the organizations have shown
interest on commercial cleaning service. The company attribute their success to a realistic
commitment to the philosophy of the company that is conveying national organization
capabilities based on culture, reliability honesty and transparency. For the few months of
operation the company is committed in triumphing excellence in the industry because they
believe in clean and secure environment is deserves by every citizen of Australia.
The mission statement of the company is to deliver a commercial cleansing service through a
culture based on family values of honesty, reliability and transparency.
(Ward, 2016).
Management team. Management team is concerned with managing day to day activities in
the organization. Entire of this team is stated and their roles explained. This has help improving
the company’s profile and persuading the reader that all the workers in such an organization have
the right qualifications for undertaking the job perfectly. All the employees together with the
qualifications are to be listed (Karlsson & Honig,2009). Management team include;
 Personnel; these are employees who are concerned with smooth daily chores of the
organization. Both the seniors and juniors are included here.