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Scope, Purpose and Types of Organisation

Table of Content
• Introduction
• Aims of different types of organisations.
• Size and Scope of different kinds of firms.
• References

Introduction
 Business Environment consists of various elements and factors
on which the performance of an organisation depends upon.
 PESTLE and SWOT analysis can be done to know the external
and internal environment.

Aim of various types of Organisation.
Private:
 Group of companies which is owned and controlled by the
private individuals;
•Variations on their production, numbers of staff and the
capital level;
•Sole traders, partnerships and franchisee bank loans,
•Aim: Productivity and Profitability;
•Example: Burger King.

Continued...
Public:-
 Business model of public private partnerships;
 Aim: To deliver the essentials services to the public on fair
prices;
•Monopoly in defence, healthcare, police and etc;
•Example: Nestle.

Continued...
Voluntary:-
•Third sector of economy;
•Busy in some kind of social work;
•Funds from Donors and Corporate Houses;

Continued...
 NGO's and charitable trusts
 World Food Program: Food assistance branch of the
United Nations

Size and Scope of different kinds of
firms.
Burger King:
 Founded in year 1954;
 700 plus restaurants in UK;
 Focuses on age group of 16 to 34 years;
 In UK it become the first fast chain to be allowed to sell
alcohol in the country;
 Willing to focus more on the Gourment burgers.

Continued...
Stakeholders of Burger King:-
 Customers (highest priority)
 Employees
 Communities
 Investors (lowest priority)

Continued...
Nestle:
 Swiss transnational food and drink company;
 Products: Baby food to coffee, dairy products, breakfast
cereals, bottled water, ice cream, pet foods and etc.

Continued...
Stakeholder groups of Nestle:-
 Communities
 General public
 Customers
 Employees
 Government
 Trade Unions
 Shareholders
 Suppliers

Continued...
World Food Program:
 World largest humanitarian organisation;
 Food assistance to an average 80 million people;
 Focused on improving hunger problems and promote food
security.

References
Wild, J., Wild, K.L. and Han, J.C., 2014. International business.
Pearson Education Limited.
Yoon, J., 2012. Detecting weak signals for long-term business
opportunities using text mining of Web news. Expert
Systems with Applications. 39(16). pp.12543-12550.
Zeng, L., Li, L. and Duan, L., 2012. Business intelligence in
enterprise computing environment. Information Technology
and Management. 13(4). pp.297-310

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