Running head: CLIENT PROPOSAL AND DESIGN RATIONALEClient Proposal and Design RationaleName of the Student:Name of the University:Author Note:
1CLIENT PROPOSAL AND DESIGN RATIONALETable of ContentsIntroduction................................................................................................................................2Discussion..................................................................................................................................2Overview of the Company.....................................................................................................2Objective................................................................................................................................3Target Audience.....................................................................................................................3Identification of Resources and Budget.................................................................................4Research Resource Requirements......................................................................................4Media Options....................................................................................................................5Overall Requirements.........................................................................................................7Reasons to buy the Product....................................................................................................7Creativity and Presentations...................................................................................................8Conclusion..................................................................................................................................8References..................................................................................................................................9
2CLIENT PROPOSAL AND DESIGN RATIONALEIntroductionThe client briefing procedure often feels like an overload or information comprisingbackground information, variety of goals, audience insights and others that makes itimmensely necessary for the agencies to distill the overall information into an actionable,measurable and clear plan. At times, when the agency fees are dictated by their performancelevel, it becomes necessary to get the clarity in the complex procedure (Halinen, 2012).However, establishing the objectivity of the business must be the top most priority.Moreover, implementation of an advertising campaign on the international media alsorequires a thorough understanding of the objectives of the campaign as well as targetaudience (Williams, 2014). The purpose of this report is to identify as well as define a newmedia brief from a client. The report focuses on the launch of a new ‘shower gel’ for bothmen and women, of a company named ‘Assure’. The proposal provides a new media strategyfor the clients in order to meet all the requirements of the media brief.DiscussionThe media brief indicates the objectives of the proposed advertising and the aim it istrying to accomplish. This clearly indicates the objective of the new product, why it is beinglaunched in order to increases awareness regarding the brand, the overall budget and its targetaudience (Schauster, Ferrucci & Sharkey, 2015). However, the report focuses on the launchof a new ‘shower gel’ for both men and women, by the company named ‘Assure’. Overview of the CompanyAssure is an Australia based company which manufactures, distributes and producesbeauty products and personal care stuffs life shampoos, beauty soaps, bath additivesconditioners and others for both men and women. It is owned by ABC limited, an Australian
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