Individual Case Study Analysis on Climeworks: Evaluating Roles and Responsibilities and Strategic Business Management Tools for Sustainability

This case study analysis focuses on evaluating the roles and responsibilities of Christoph Gebald and Jan Wurzbacher, and the strategic business management tools and concepts used by Climeworks for sustainability. It also discusses the economic and ethical dilemmas faced by strategic leaders in balancing short and long-term goals.

Individual Case Study
Analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Evaluating the Christoph Gebald and Jan Wurzbacher roles and responsibilities.......................3
Discussing the strategic business management tools and concepts.............................................4
TASK-2 ...........................................................................................................................................6
Discussing the economic and ethical dilemmas that strategic leaders face in the process of
balancing long and short-term goals............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Professional, commercial and the industrial activities which engaged with the entity of
enterprise or organization is defined as business. Whole society, environment and the community
impacting in the positive way by the business is referred as sustainability. To have the natural
resource, clean of the air and the healthy community's sustainability is important (Di Vaio and
et.al., 2020). There will be the zero or the no impact to the environment by adapting the
sustainability in the business.
The report will include the two task. In task 1 the Christoph Gebald and Jan Wurzbacher
roles and responsibilities will be evaluated. Further, the tools and the concept of the strategic
business management which were applicable sustainability problem. In the task 2 the report will
include the ethical and the economic dilemmas the strategic leaders face in the process of
balancing the short term and the long term goals.
MAIN BODY
TASK 1
Evaluating the Christoph Gebald and Jan Wurzbacher roles and responsibilities
As the substantial strategic managers the roles and the responsibilities of the Christoph
Gebald and Jan Wurzbacher are:
 First role and responsibility is to become passionate for the innovation, developing of
the vision and entrepreneurial thinking for the climate change (Calandra and et.al.,
2022).
 Right investors attracting is the another responsibility of them.
 To achieve the long term sustainability they continue in think boldly.
 Making a difference for the massive rollout by truly attracting.
 Viable business building (Sharma and et.al., 2021).
 Another responsibility of the Christoph Gebald and Jan Wurzbacher as a strategic
manager is to solve the biggest challenges of the globe such as the carbon dioxide
production.
 Impact investment, social entrepreneur and the triple bottom line for patient capital
attracting.

 They developed the robust technology and put into the efforts by adapting the Swiss
style approach (Haseeb and et.al., 2019).
 To sell and capture the carbon dioxide directly they build up the strong culture needed
and reduced the cost for the feasible business model.
Discussing the strategic business management tools and concepts
Strategic business management refers to the process of business management in which
the effective strategies is being prepared in order to provide the strategic direction to the
business. The tools and techniques has been used by the organization so, they can effectively
manage the threats and enhance their working pattern (Di Vaio and et.al., 2020). Strategic
business management enables the organization in order to perform in effective manner and helps
them to face the major challenges that can act as threat for the organization. The leader in the
organization makes the strategies within using appropriate tools and concept. The tools and the
concepts which were used in Climeworks to the strategic business management are:
 Desirability and the Uncertainty – Reducing of the uncertainty will be addressed by the
Climeworks as it is one of the key issue for the company. The market demands were
leveraging and identifying by the business. Climeworks is identifying the customers
which will be attracted and interested to the latest technologies (Calandra and et.al.,
2022). Company will also identify which industry will be leveraged and the type of
market segmented. To the end product, company will need to find the market when there
will be the development of the commercial DAC plants.
 A Bold Vision – The another concept of the Climeworks is aiming in reduction of the
carbon emission. From the air business directly captured the carbon dioxide by
developing the technology (Calabrese and et.al., 2019). Till 2025 business aims to reduce
the 1 percent of the global carbon dioxide emission from the atmosphere of the Earth. To
the new industry business is laying the foundations. It was the moonshot of the company.
To the viable and the feasible business case the business has the significant level of
uncertainty as in the past there was many opportunities of the moonshot.
 Cost and Competition – To scale the technology was too high since the Climeworks
costs. To scale up and create the new market business has to reduce the $ 100 per tons
(Yadav and et.al., 2022). Between the $ 600 and $ 8000 were required to capture the cost

of one metric ton of carbon dioxide. Healthy competition was provided by the other
similar ventures.
 Economic Viability – To the sustainability problem another tool and the concept applied
is economic viability. They were able to commit the goals of the Climeworks through the
help of working in a partnership. Comparing to the scientific and the technical voices
they listen more to the emotional voice. Through the new source of funding the project
was further started (Di Vaio and et.al., 2020). Per day they were able to capture the one
kilogram of the carbon dioxide emission from the air after rising of the money. The
company was enabled to scale up the technology and hire new employees after
succeeding the financial rounds. For getting the potential investors business will target
the wealth individuals and families. Development of the market was later focused by the
company. Company will firstly focus on the approach of technology and vision.
 Corporate Culture – To the shared sense of purpose Climeworks is focusing more on
finding of people while building the sustainable business. Taking care of culture is the
most important thing. Carefully maintaining, living and the core values of product is the
culture. Guiding of the people and the day to day business is core values which they will
refer (Calabrese and et.al., 2019). Paying off was seemed in these strategy. The employee
turnover was very low in the Climeworks. There is the continuous learning and were
focused on the developing of skills by investing in the employees. Social events, yoga
classes, fitness classes and the jogging on site were included in the perks of the corporate.
On an online wiki system the process of the company was organized. To the process of
goal defining, they were constantly holding the workshop strategy by getting structures,
goals aligning with the management team. Every quarter business revoked the concept
repeatedly.
 Feasibility: Prototype Creating – To its technology the uncertainty around the
feasibility was reduced by the Climeworks in the operation with a commercial scale
plant. To make the decisions there are some factors which were still unknown (Yadav
and et.al., 2022). Agriculture enterprise Greenhouse was discovered when the potential
market was identified. Through the gas line the Climework will capture the carbon
dioxide directly from the air. The raw material will be sale to the Gebruder. Kezo who
runs the Swiss municipal disposal waste will install the incineration plant on the top of

the roof. The Direct Air Capture plant will be installed by the Climeworks. Including the
filter material which will only react with the carbon dioxide and pass the air over the
surface using of the technology. To release the carbon dioxide the filter material will be
heated and the bond will be break, the entire cycle was managed by the customized
software. Annually the 900 tons of carbon dioxide will be captured by the plant which is
approx the emission from 200 cars. Companies can adapt the climate change through the
socio-economic vulnerability tool (Calandra and et.al., 2022).
TASK-2
Discussing the economic and ethical dilemmas that strategic leaders face in the process of
balancing long and short-term goals
The strategic leaders hold the position where they have to assure keen focus over
managing economic and ethical elements. However, there are certain economic and ethical
dilemmas which is being faced by the strategic leader in the process of balancing the long term
and short-term goals. Therefore, it is important to make strategic direction in this regards so, the
impact cannot create the long term impact. From the case study it has been witnessed that, the
major economic dilemma which is being faced by the strategic leader is concerned with the
availability of resources and performing the operations (Xie, Qi and Zhu, 2019). It is hard to use
the resources is the best possible manner as in accordance with the demand of the customers the
exploitation of the natural resources is being done that is one of the biggest issue in balancing the
long term goals. The major economic dilemma for the strategic leader is linked with “what to
produce”, “how to produce” and “in which quantity to be produced”.
In case study, it has been found that leaders realize that, traditional investors do not create
the effective perspective for long-term. The strategic leader faces the challenges in context of
making plans in relation of the quantity and quality of the services. When the planning is not
clear then, it acts as a barrier in balancing the short term and long-term goal. Therefore, it is
important to assure keen focus over managing the economical dilemmas. In regard to ethical
dilemma it can be said that it is highly important for strategic leader to keep focus over the
ethical dilemmas as ethical concern are the major element which needs to be followed by the
organization (Xie, Qi and Zhu, 2019). In the case study, ethical dilemmas in relation of the
managing impact on the environment has been witnessed. On the basis of this it can be said that,
for strategic leader the major ethical dilemma is aligned within managing the negative impact on

the environment and along with this, the another attribute is linked with performing fair
practices. It is important for organization to maintain the ethical concern as it can impact the
image of the organization on negative note (Akpan and Leonard, 2018). Therefore, strategic
leader faces the challenges due to ethical dilemmas which are linked with the interference of the
government, negative image of the company and negative impact on the environment.
In short-term goal the ethical dilemmas do not create the major impact on the
organization. However, in long term it impacts the performance of the organization. The biggest
challenge for the strategic leader in long-term is affiliated with not following the ethical concern
as the consumers and government are highly conscious about the ways in which organization
performs the ethical consideration. Therefore, it impacts the organization in long run. Therefore,
strategic leader needs to focus over this and strategies needs to prepared in this context.
CONCLUSION
It has been concluded from the above report that the needs of the consumers were
satisfied by the business without impacting the future generations. Business adopt the
sustainability to fulfil the needs of the consumers by taking care of nature. The quality life of the
consumers was improved by launching of the business. Business will consider the social well-
being, economic growth and care for the environment. The report included the two part task 1
and the task 2. The first part of the report evaluated the responsibilities and the roles of the
Christoph Gebald and Jan Wurzbacher. Further, the report discusses the tools and the concept of
the strategic business management to the problems of sustainability. The second part of the
report analysed the economic and the ethical dilemmas which were faced by the strategic leaders
in the process of the short and the long term goals.

REFERENCES
Books and Journals
Akpan, B.S. and Leonard, N., 2018. Environmental ethics: from philosophy to
movement. Bulletin Social-Economic and Humanitarian Research. (2). pp.39-45.
Calabrese, A., and et.al., 2019. Integrating sustainability into strategic decision-making: A fuzzy
AHP method for the selection of relevant sustainability issues. Technological
Forecasting and Social Change. 139. pp.155-168.
Calandra, D., and et.al., 2022. The link between sustainable business models and Blockchain: A
multiple case study approach. Business Strategy and the Environment.
Di Vaio, A., and et.al., 2020. Artificial intelligence and business models in the sustainable
development goals perspective: A systematic literature review. Journal of Business
Research. 121. pp.283-314.
Haseeb, M., and et.al., 2019. Industry 4.0: A solution towards technology challenges of
sustainable business performance. Social Sciences. 8(5). p.154.
Sharma, V., and et.al., 2021. A systematic literature review to integrate lean, agile, resilient,
green and sustainable paradigms in the supply chain management. Business Strategy and
the Environment. 30(2). pp.1191-1212.
Xie, X., Qi, G. and Zhu, K.X., 2019. Corruption and new product innovation: Examining firms’
ethical dilemmas in transition economies. Journal of Business Ethics. 160(1). pp.107-
125.
Yadav, U.S., and et.al., 2022. Proposal of a Global Handicraft Index for Sustainable
Development: A visionary approach for small industry and developing strategies for
handicraft (Rural Industry). European Journal of Sustainable Development
Research. 6(2). p.em0185.