Cloud Computing: A Business Tool for Digital Business & New Technologies

Digital Business & New
Technologies

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Explanation and importance of cloud computing .......................................................................4
Development of this topic ...........................................................................................................5
Detailed description of technology used for cloud computing ...................................................5
Technological platforms and software used in cloud computing ...............................................6
Types of businesses and organisation uses cloud computing .....................................................7
Effectiveness of cloud computing as a business tool...................................................................7
Nature of the relationship between digital technology on emerging theories of business and
management structures as well as practices ................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Digital businesses use differential technologies for creating new values for improvising
operational processes, customer experiences and intrinsic capabilities (Kreutzer, Neugebauer and
Pattloch, 2017). This is a broader term which encompasses digital brands as well as traditional
enterprises which are keenly making transformation towards digital technologies. Cloud
computing can be described as a process which essentially comprises of delivery hosted services
over the internet. It is used by organisations for storing diverse data of their customers in order to
create efficient relationship with them. For better understanding of differential aspects related to
cloud computing, various examples of different companies is taken into consideration.
This project critically evaluates the role of present and future technology which have
their impact on business environment. This project report also encompasses an understanding of
importance of new and digital technologies in a dynamic business environment and various
challenges that are present to managers.