Business Marketing

Running head: BUSINESS MARKETING
Business Marketing
Name of the Student
Name of the University
Author Note

1BUSINESS MARKETING
Service strategy
The product that has been focused in this assignment is the cloud-computing that will be
their main focus to attract the customers. This cloud computing is provided to the customers over
the internet. This is why the main importance should always be given to the need of the
customers. The service automation should be done properly so that the customers can be
supplied with the proper infrastructure in the IT services. The service strategy should be aligned
with the needs of the customers (Zissis & Lekkas, 2012). This is because the customer
satisfaction is always of the first priority. All the leaders in the organization should look to
increase the multi-cloud strategy. The organization has potentially identified the risks of using
only one cloud provider (Dhar, 2012).
If IBM puts in practice two or more cloud computing service providers, they will be able
to confront the risks of data theft and data loss. The company should apply the technique that the
design approach network engineers have used so far. Some of the major things that IBM could
start is the policy of governance, applications and data, platforms and infrastructure. They should
strengthen the vulnerabilities in the software (Zissis & Lekkas, 2012). They have to make their
cloud computing infrastructure very independent so that they can satisfy the needs of their
customers. The cloud computing service providers must have a proper knowledge about the IT
industry. IBM must make sure that if any single component of their hardware and software gets
damaged, they will obviously be able to replace that with the alternative option.
Customer service need
Customer service need for IBM has been their first priority always. They want to provide
their customers with the best services in the sphere of cloud computing. The IT experts always