Innovative Business Model: Cloud Sofa

Running head: THINK BIG
THINK BIG
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Table of Contents
1. Introduction..................................................................................................................................2
2. Customer problems that is required to be mitigated....................................................................2
3. Idea generation.............................................................................................................................3
4. Benefits of the generated idea......................................................................................................3
5. Proposed business model.............................................................................................................4
6. Success factors.............................................................................................................................6
7. Feasibility of the idea...................................................................................................................6
8. Conclusion...................................................................................................................................7
References........................................................................................................................................8
Appendix........................................................................................................................................10

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1. Introduction
Innovation in the processes of the business helps in upholding the proficiency of the
functions as per the aim of its sustenance. The identification of the needs of the customers has
helped in upholding the efficacy of the organizations to bring in innovations in the processes.
The different innovations that are commenced by the organizations have helped in upholding the
efficacy of the performance while operating in the diverse offshore markets. Identification of the
problems that are faced by the customers and the assessment of their needs have helped the
businesses in upholding the efficacy of the innovative products. In this connection, the
introduction of “Cloud Sofa” in the markets has helped in eradicating the different faults that are
faced by the customers through the utilization of the traditional sofas (Zolnowski, Weiß &
Bohmann, 2014). On the other hand, the innovativeness of the idea has helped in upholding the
competitive advantage of the developers in the market. It has helped in adding to the
sustainability of the business while operating in the different markets.
The purpose of undertaking the report is to review the business model and the manner in
which the idea facilitated the organization in mitigating the different faults that are faced by the
customers. The different success factors of the new idea is also being enumerated as a part of the
research which facilitated to identify the feasibility of the idea as per the needs of the customers.
2. Customer problems that is required to be mitigated
The customers faced different faults in moving the traditional sofas from one place to
another for cleaning purposes. On the other hand, there are different faults that are faced by the
customers while packing and moving the sofa while shifting from one residence to another. The

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heavy weight of the traditional sofas resulted to high cost that was incurred by the customers
while shifting the sofas. It affected the smooth processing of the packing and shifting activities
that are often planned by the Western customers. Joyce and Paquin (2016) stated that the
customer also faced faults while cleaning the sofa or upholding the same on an yearly basis.
Most of the traditional sofas get damaged due to overexertion resulting to the crushing of the
fibers and the springs wear out. It affects the comfort levels of the customers.
3. Idea generation
The proposed idea of the cloud sofa will be based on the identification of the faultsthat
are faced by the customers while utilizing the traditional sofas. The idea will be more focused on
the renewable nature of the puff and the light weight design which facilitatedthe consumers in
easily lifting the same and carrying it along wherever they travel. The portable and light weight
nature of the “Cloud Sofa” facilitatedthe relieving the customers of the tension of undertaking a
shifting job. Most of the people, in the Western continents, undertake a shifting job profile,
which requires them to undertake rehabilitation. The light weight sofa idea facilitatedthe same in
keeping up with their practices without considering different concerns relating to the shifts
(Gilchrist et al., 2012). The sofa will work on charging it through an electric connection, which
facilitatedto retain the puff and comfort for a longer duration compared to the traditional sofas.
The light weight design of the sofa will be assisting the customers in utilizing the sofa in
different situations and thereby carry the same with them.
4. Benefits of the generated idea
The benefits of the generated idea are based on the light weight design of the same. The
light weight of the sofas facilitated the customers in carrying the sofa along with them. The idea