Club 18-30 Mediterranean Party Tourism Holiday
22 Pages5523 Words342 Views
Added on 2019-12-28
Club 18-30 Mediterranean Party Tourism Holiday
Added on 2019-12-28
ShareRelated Documents
Club 18-30 Mediterranean Party TourismHoliday
Table of ContentsINTRODUCTION...........................................................................................................................3EXERCISE 1...................................................................................................................................3Write-up of search exercise -.......................................................................................................3Content of literature review.........................................................................................................4EXERCISE 2...................................................................................................................................6Questionnaire...............................................................................................................................6Literature review..........................................................................................................................8EXERCISE 3...................................................................................................................................9Descriptive statistics....................................................................................................................9Analytical statistics....................................................................................................................12EXERCISE 4.................................................................................................................................17Interview checklist.....................................................................................................................17Literature review........................................................................................................................17CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................20
INTRODUCTION In the present era, business organization can attain success only when it has highlysatisfied and loyal customer base. Now, service quality and innovation is one of the biggestfactors which have high level on the decision making aspect of customers. The present report isbased on Club 18-30 which offers tour packages or services to the customers. Besides this, thepresent report will develop understanding about the positive and negative aspects ofquestionnaire, SPSS and interview checklist.EXERCISE 1Write-up of search exercise - In order to get information about Club 18-30 assessment of the book, journals andscholarly articles have been made. In this regard, to get information about the services offered bythe travel companies’ assessment of the books have been made which are related to party holidaypackages. This in turn provides deeper insight about the various kinds of innovative servicesoffered by the tour company. Along with this, journals which are published by different scholarshave also been used to conduct the literature review. Hence, for conducting literature reviewseveral journal articles have been undertaken and evaluated to get deeper understanding aboutthe effectiveness of the services offered by the club. Moreover, effective literature can be conducted only when there is proper balancebetween the positive and negative aspects. Thus, by taking into consideration such aspect it canbe said that evaluation of the different books and journals have been made to conduct theliterature review more effectively and efficiently (Hoarau and Kline, 2014). Thus, for searchingrelevant books and journals about topic evaluate key words such as name of the company and itsservices. Through this, related articles have been identified and literature has been conducted. Aims and objectives of study To get information about Club 18-30 Mediterranean Party Tourism Holiday.To assess the effectiveness of the services offered by Club 18-30. To recommend club 18-30 about the improvements required in the existing offering.
Content of literature review Theme 1: About Club 18-30 Mediterranean Party Tourism Holiday Article presents that, Club 18-30 is one of the leading tour company that designs tourpackages for the business for the people who are within the age group of 17- 35. Such tourcompany provides people with island party destinations. Such tour company designs packages bytaking into consideration the expectation level of customers. Name of the company clearlypresents that it focuses specifically on people of young age rather than customers who are abovethe age of 35. It designs brochures in an effectual way with the aim to provide information to thepeople about the luxurious services offered by it. Moreover, destination and services offered bythe company are the main aspects which have high level of impact on the decision making aspectof the firm. From another article it has been assessed that Club 18-30 focuses on offering amazingholiday experience to the customers. Tour packages which are developed by the firm providecustomers with the experience of no responsibilities, hot sun, warm water, cool tunes, and greatclubs. In this way, such tour company lays emphasis on offering ultimate holiday experience tothe customers. Club 18-30 includes destination in the holiday plan or packages which in turnprovides customer with hot weather, warm water and cool vibes (Tourism Case Study Examples- Thomas Cook’s Club 18–30. 2016). Besides this, to make the holiday plan more attractivebusiness unit includes dance parties on beach. Further, night music sessions and legendary nightsis also one of the main parts of Club 18-30 offering. Moreover, all such aspects offer highlyunique or amazing experience to the customers. In this way, club designs tour packagesaccording to the demand and expectation level of young people. Theme 2: Quality and effectiveness of the services offered by Club 18-30 According to the views of Bellman (2015) Club 18-30 offers high quality services tothe customers and provide them with the memorable travel experience. Moreover, in the travelsector, accommodation, food, parties, event etc. are the factors which have high level of impacton the decision making aspect of customers. Hence, article presented by authors clearly showsthat Club 18-30 includes highly luxurious hotels and restaurant. Besides this, DJ parties on beachare also organized by the Club to entice the decision making aspect of customers. Hence, by
considering such aspect it can be said that Club 18-30 offers high quality services to thecustomers. However, on the critical note, Hoarau and Kline (2014) presented that Club 18-30charges higher prices from the customers in comparison to the quality level maintained by them.Hence, it is one of the main aspects which have high level of impact on the satisfaction level ofcustomers. The reason behind this, customers are highly price conscious in nature and prefer topurchase packages from the tour operator which offers services at affordable prices. Moreover,now customers take decision about tour packages only by evaluating the price and services withcompetitors. In this regard, with the aim to develop effective image in the mind of customer’sbusiness unit needs to differentiate its product and services from those of competitors. Moreover,now customers prefer to spend high on the services which provide them with the unique travelexperience. Theme 3: Recommending actions for making improvement in the services offered by club 18-30 According to the view points of Bellman (2015) club 18-30 is one of the leadingbusiness travel and tour company which focuses on providing customers with the amazing travelexperience. Moreover, tour packages are the one which create lots of memories in the life ofindividual. Hence, party packages are the one of the most effectual strengths of club 18-30.However, such tour company makes focus only on providing the services to people who comesunder the age range of 17-35. Thus, by making focus on the people who are above the age groupof 35 business unit can enhance its customer base and thereby profitability as well. However, onthe critical note, Carmody (2013) said that differentiated strategy has been employed by club 18-30. Moreover, it is highly difficult for the business organization to satisfy the need andexpectation level aspect of all the customers. In this regard, differentiated strategy helpscompany in getting the desired level of outcome or success. Further, higher age group peoplealso do not prefer to do beach parties to the large extent as compared to young. Besides this, Shah (2016) stated that Club 18-30 also needs to make focus on takingfeedback from the customers both existing and potential. This in turn helps company in gettinginformation about the needs and expectation level of customers. In addition to this, feedbacksystem also provides deeper insight to the business organization about the destination which ispreferred by most of the customers. Along with this, such system will also offer opportunity to
the firm to assess the kind of parties which customers prefer to do. Hence, by taking intoconsideration all such aspects Club 18-30 would become able to develop highly suitable andeffective tour packages. Further, Blacksmith, Willford and Behrend (2016) said that Club 18-30 needs to placeadvertisement on social networking sites such as Facebook, Twitter etc. The rationale behindthis, now people spend their huge amount of time on social networking sites. By consideringsuch aspect, it can be said that such promotional plan and campaign will grab the attention oflarge number of customers. Along with this, images which are uploaded by the firm on socialsites also assist in developing awareness among the customers. In this way, by framingcompetent promotional plan or campaign Club 18-30 can entice the decision making aspect ofcustomers and thereby profitability level. EXERCISE 2Questionnaire Demographic information Name .................Age .............Gender .............1. On which factor do you place high level of emphasis while developing the tour packages?Destination ()Accommodation ()Restaurant ()Parties or events () Complementary services ()Other .... Kindly specify2. Do you think that people of young are price conscious in nature?
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Mediterranean Party Tourism Holiday Assignmentlg...
|22
|5667
|186
Research Project on Trends in the Package Holidays in UKlg...
|23
|7307
|71
Business Plan - Fitness Club in Ta’Xbix Assignmentlg...
|54
|17161
|95
Behavioural and Psychological Effects of Dementia on People Living with the Conditionlg...
|44
|13023
|1
Customer Satisfaction in Low Cost Airline Companylg...
|51
|12512
|71
Social Media and Mobile Technology in Hospitality Businesslg...
|18
|5792
|501