Mediterranean Party Tourism Holiday Assignment
Added on 2019-12-28
22 Pages5667 Words186 Views
Club 18-30 Mediterranean Party TourismHoliday
Table of ContentsINTRODUCTION...........................................................................................................................3EXERCISE 1...................................................................................................................................3Write-up of search exercise -.......................................................................................................3Content of literature review.........................................................................................................4EXERCISE 2...................................................................................................................................6Questionnaire...............................................................................................................................6Literature review..........................................................................................................................8EXERCISE 3...................................................................................................................................9Descriptive statistics....................................................................................................................9Analytical statistics....................................................................................................................12EXERCISE 4.................................................................................................................................17Interview checklist.....................................................................................................................17Literature review........................................................................................................................17CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................20
INTRODUCTIONIn the present era, business organization can attain success only when it has highlysatisfied and loyal customer base. Now, service quality and innovation is one of the biggestfactors which have high level on the decision making aspect of customers. The present report isbased on Club 18-30 which offers tour packages or services to the customers. Besides this, thepresent report will develop understanding about the positive and negative aspects ofquestionnaire, SPSS and interview checklist.EXERCISE 1Write-up of searchexercise -In order to get information about Club 18-30 assessment of the book, journals andscholarly articles have been made.In this regard, to get information about the services offered bythe travel companies’assessment of the books have been made which are related to party holidaypackages. This in turn provides deeper insightabout the various kindsof innovative servicesoffered by the tour company. Along with this, journals which are published by differentscholarshave also beenused to conduct the literature review. Hence, for conducting literaturereview several journal articles have been undertaken and evaluated to get deeper understandingabout the effectiveness of the services offered by the club. Moreover, effectiveliterature can be conducted only whenthere is proper balance betweenthe positive and negative aspects. Thus, by taking into consideration such aspect it can be saidthat evaluation of the different booksand journals havebeen made to conduct the literature reviewmore effectively and efficiently (Hoarau and Kline, 2014). Thus,for searching relevant books andjournals about topic evaluate key words such as name of the company and its services. Throughthis,related articles have been identified and literature has been conducted. Aims and objectives of study Toget information about Club 18-30 Mediterranean Party Tourism Holiday.To assess the effectiveness of the services offered by Club 18-30. To recommend club 18-30 about the improvements required in the existing offering.
Content of literature reviewTheme 1: About Club 18-30 Mediterranean Party Tourism HolidayArticle presents that, Club 18-30 is one of the leading tour company that designs tourpackages for the business for the people who are within the age group of 17- 35. Such tourcompany provides people with islandparty destinations.Such tour company designs packages bytaking into consideration the expectation level of customers. Name of the company clearlypresents thatit focuses specificallyon people of young age rather than customers who are abovethe age of 35. It designs brochuresin an effectual way with the aim toprovide information to thepeople about the luxurious services offeredby it. Moreover, destination and servicesoffered bythe company are the main aspects which have high level of impact on the decision making aspectof the firm. From another article it has been assessed that Club 18-30 focuses on offering amazingholiday experience to the customers.Tour packages which are developed by the firm providecustomers with the experience ofno responsibilities, hot sun, warm water, cool tunes, andgreatclubs. In this way, such tour company lays emphasis on offering ultimate holidayexperience to the customers. Club 18-30includes destination in the holiday plan or packageswhich in turn provides customer with hot weather, warm water and cool vibes (Tourism CaseStudy Examples - Thomas Cook’s Club 18–30. 2016). Besides this,to make the holiday plan moreattractivebusiness unit includes dance parties on beach. Further, night music sessions andlegendary nights isalso one of the main parts ofClub 18-30 offering. Moreover, all such aspectsoffer highly unique or amazing experience to the customers. In this way, club designs tourpackages according to the demand and expectation level of young people. Theme 2: Quality and effectiveness of the services offered byClub 18-30 Accordingto the views ofBellman (2015)Club 18-30 offers high quality services to thecustomersand provide themwith the memorable travel experience. Moreover, in the travel sector,accommodation, food, parties, event etc.are the factors which have high level of impact on thedecision making aspect of customers. Hence, article presented by authors clearly shows that Club18-30 includes highly luxurious hotels and restaurant. Besides this, DJ parties on beach are alsoorganized by the Club to entice the decision making aspect of customers. Hence, by considering
such aspect it can be said that Club 18-30 offers high quality services to the customers.However, on the critical note,Hoarau and Kline (2014)presentedthat Club 18-30 charges higherprices from the customers in comparison to the quality levelmaintained by them. Hence, it is oneof the main aspects which have high level of impact on the satisfaction level of customers. Thereason behind this, customers are highly price conscious in nature and prefer to purchasepackages from the tour operator which offers services at affordable prices. Moreover, nowcustomers take decision about tour packages only by evaluating the price and services withcompetitors. In this regard, with the aim to develop effective image in the mind ofcustomer’sbusiness unit needs to differentiate its product and services from thoseofcompetitors.Moreover, now customers prefer to spend high on the services which provide themwith the unique travel experience. Theme 3: Recommending actions for making improvement in the services offered by club18-30According to the view pointsof Bellman (2015) club 18-30 is one of the leading businesstravel and tour company which focuses on providing customers with the amazing travelexperience. Moreover, tour packages are the one which create lots of memories in the life ofindividual. Hence, partypackages are the one of the most effectual strengths of club 18-30.However, such tour company makes focus only on providing the services to people who comesunder the age range of 17-35. Thus, by making focus on the people who are above the age groupof 35 business unit can enhance its customer base and thereby profitability as well.However, onthe critical note,Carmody (2013) said that differentiated strategy has been employed by club 18-30. Moreover, it is highly difficult for the business organization to satisfy the need andexpectation level aspect of all the customers. In this regard, differentiated strategy helpscompany in getting the desired level of outcome or success. Further, higher age group peoplealso do not prefer todo beach parties to the large extent as compared to young. Besides this, Shah (2016)stated thatClub 18-30 also needs to make focus on takingfeedback from the customers both existing and potential. This in turn helps company ingettinginformation about the needs and expectation level of customers. In addition to this, feedbacksystem also provides deeper insight to the business organization about the destination which ispreferred by most of the customers. Along with this, such system will also offer opportunity to
the firmto assess the kind of parties whichcustomers prefer to do. Hence, by taking intoconsideration all such aspects Club 18-30 would become able to develop highly suitable andeffective tour packages.Further,Blacksmith, Willford and Behrend (2016)said thatClub 18-30needs to placeadvertisementon social networking sites such as Facebook, Twitteretc. The rationale behind this,now people spend their huge amount of time on social networking sites. By considering suchaspect, it can be said thatsuch promotional plan and campaign will grab the attention of largenumber of customers. Along with this, images which are uploaded by thefirm on social sitesalsoassist in developing awareness among the customers. In this way, by framing competentpromotional plan or campaign Club 18-30 can entice the decision making aspect of customersand thereby profitabilitylevel. EXERCISE 2QuestionnaireDemographic information Name .................Age .............Gender .............1. On which factor do you place high level of emphasis whiledeveloping the tour packages?Destination ()Accommodation()Restaurant ()Partiesor events() Complementary services ()Other .... Kindly specify2. Do you think that people of young are price conscious in nature?
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