Canadian Media Usage Trends (CMUST) Study 2017 - PHD Canada

The Canadian Media Usage Trends (CMUST) Study 2017 by PHD Canada commissioned by IAB Canada provides insights for the marketing and publishing community in Canada to base their strategies, investments, and products on. The report examines all major media utilizing each channel’s research audience currency of record. It covers topics such as devices, legacy media, online video, e-commerce, online audio, online traffic, and money. The report is available in English for Total Canada and French Canada.