Could There Have Been No 'CNN Effect' Before the Birth of Satellite Television?

Running head: COULD THERE HAVE BEEN NO ‘CNN EFFECT’ BEFORE THE
BIRTH OF SATELLITE TELEVISION?
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COULD THERE HAVE BEEN NO ‘CNN EFFECT’ BEFORE THE BIRTH OF SATELLITE
TELEVISION?
[Author]
[Institution]

COULD THERE HAVE BEEN NO ‘CNN EFFECT’ BEFORE THE BIRTH OF
SATELLITE TELEVISION?
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Essay
Introduction
The decision making and consumer spending depend on media information and
awareness that created by them about the particular topic and issue. The essay will provide
information about CNN effect and birth of satellite television (Kirkpatrick, 2015). Both
innovations have the significant impact on communication and influencing the perceptions of the
population. The CNN effect is identified and analysed after the birth of satellite television. This
invention has influenced the communication activities and operations due to less costly and time-
consuming functions. The essay will identify the contribution of satellite television impact on the
CNN functions and advancement in the exchange of information.
Discussion
CNN effect
The CNN effect refers to certain news and media activities that have a significant impact
on the decision making of government and people. The term was first used during the Persian
Gulf war that suggested that consumer spending is slowing down during catastrophic events as
people were preferring to stay home to watch the news and stay abreast of current events. The
CNN effect also is known as the theory of political science and media study that present the
news about the crisis of humanitarian. The 24-hour international television news channel is
recognized as the network of CNN that have the major impact on the development of foreign
policies at the time of cold war (Werman, 2015). The first impact of CNN effect was identified

COULD THERE HAVE BEEN NO ‘CNN EFFECT’ BEFORE THE BIRTH OF
SATELLITE TELEVISION?
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when heartbreaking footage of striving children in Somalia pressured US official to send the
army there.
The policymakers have acknowledged the need for the international news channel that
can provide the information about the issues for human society across the globe. The need of
sharing news and information with global leaders was initially done with the help of television
and supported to manage the crisis. The current example of CNN effect can be understood
through the incident of Osama bin Laden. The Americans have taken advantage of all news
channels to spread the propaganda against the United States. Moreover, CNN effects are having
a direct impact on the foreign policy development for the Afghanistan issue. In this particular
event, the media is driving the political responses that remain a source of academic interest (Su
and et al., 2015). The notion that media needs to consider for managing the decision of
policymakers were welcomed by the world leaders to provide an indicative way to manage the
crisis.
The CNN effects are having the debate over numbers of reasons. The primary issue that
having the direct impact on the representation of information and distracting the society from
non-interventional activities. The pressure of media is affecting decision making process of
national and local governments that increasing the cold war. The major agenda for CNN effect
change in foreign policies and managing the crisis. The media is using communication and
presentation method for the intervention of crisis and providing a sober assessment of issues
(Hellmueller, and Li, 2015). However, the use false news and manipulation of information are
influencing the capable tactical decision of the government. The complex process and media

COULD THERE HAVE BEEN NO ‘CNN EFFECT’ BEFORE THE BIRTH OF
SATELLITE TELEVISION?
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matrix are having significant pressure on the political scenario to maintain the ground troops and
intervention. The implementation of blunt policy trusting the CNN effect is increasing the
forcible decision making over negative media news.
In the current era of the internet, the CNN effect continues to influence the
communication and intervention of crisis all around the globe. The communication through
satellite is increasing transparency but creating more pressure on the government bodies. In
addition to this, the rise of global media has received the wisdom claims that such developments
are having a radical impact (Lin and et al., 2015). The CNN effect is increasing through internet
media that based upon the alternative sources that advocated by mainstream media and political
elites.
Birth and impact of satellite television
The birth of satellite television was on July 23rd, 1962 as the ten million people watched
the historic broadcast as Telstar. The live transmission of information through television has
influenced the communication industry and began a new era of broadcasting of news and
information. The satellite television media has changed the culture of managing the relationship
transmission of messages and use of values. The satellite has also changed the way of news
distribution and receives around the world. The privatization of news media and use of fast
mediums through strong sources of information sharing has helped to break the longstanding
monopoly of governments (Prenzel, and Vanclay, 2014). The impact of the satellite is having a
positive impact on global new process and planning of the activities related to highly concerned