Takeaway's Strategy and Design in the International Business Arena

This report provides an analysis of Takeaway's strategy and design within the international business environment, particularly following its acquisition of Just Eat. It evaluates the company's current strategies, incorporating frameworks such as the McKinsey 5S model and the Ansoff Matrix to assess its c...Read More

Strategy and design in an
international

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
current strategy.............................................................................................................................3
McKinsey 5S framework.............................................................................................................6
Ansoff matrix...............................................................................................................................7
Recommendations :......................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

EXECUTIVE SUMMARY
Report identifies the change after the acquiring of the just eat by the take away with the help of
this it indicates towards the development of the organization this report also include the decision-
making by applying strategy implementation and by applying porter's diamond model, global
strategy model and McKinsey's 5s model.
INTRODUCTION
Strategy involves the combination of decision-making of the organization by which the
organization can take decision in order sustain the advantage and make their standard in the
environment. This also involve the purpose, goals and objective of the organization. Business
apply strategy in their business they want to secure their business in the competitive
environment. This report involves the information about JUST EAT TAKEWAY multinational
company. About the strategy they use. How their structure and strategy is by applying the
McKinsey’s 5s framework in this report. Mission statement of the organization by which they
see their success and help them to internationalize their business.
MAIN BODY
current strategy
Nowadays the trend of the food delivery take away is in trend. Nowadays many restaurants also
faces an issue by which they are not able make a suitable place for the people that' why they
started a takeaway for their organization (Salvarli, and Kayiskan, 2018).
Strategy:- company can apply many strategies to improve their organization stability. like,
technology by which they see the stability of the strategy. Like, online ordering, cloud telephony,
organization should clear their communication. For the betterment of the company they should
create the stellar menu.
Mission statement:- mission statement for the food business include the quality of the product
and in what time they will deliver the product, at what price they sell their product and the
experience of the customer after having the food of the organization. Guiding principle of the
restaurant should be clear and clear that describe the importance of the organization (Shaqrah, ,
2018).
Values:- main value for the business is their asset in the restaurant and the delivery
transportation by which they deliver their product. Value of the organization also include the

community, honesty and the clarity towards their work because food business is so trustworthy
business organization have to maintain their dignity (Gray, 2018).
annual report:- company have more than 244k restaurant undertake and the average consumer
they have actives approx 60 million their gross merchandise value is 12.9 bn euro. Expanded
business is in approx 23 countries. Annual report of the company is their revenue is 2,042 euro in
2020 and total equity they have is 8504 (Barman, Das, and De, 2021).
Porter's diamond: the porters diamond model describe the theory which is beneficial for the
competitive advantage of the company. This model is created by the mic heal porter in which he
describes the theory or the economy the environment in which organization is set up. This model
can be used in the description of the introduction of nation and competitive advantage. Porter's
diamond model help the organization to make them into shape and perfect structure. There are
four elements which consist by the porter's diamond model: (Vlados, 2019).
factor condition:- this includes the internal process of them organization in which the physical,
capital, human resource management and infrastructure of the organization are included and with
the help of this model organization also get help to improve their condition.
Demand condition;- this includes the demand of the product or services which company have. If
company wants to set their business somewhere they have to check the accessibility and
improvement by which they are able to set their business this help the organization in order to
compete. If the competition is high in that particular place therefore organization have to
increase their productivity and effectiveness.
Rivalry, strategy:- this includes the third party between the consumer and the organization in this
it includes the competition by which organization have to compete because when the consumer
have alternate option they choose those alternative which is best for them.
Support industry :- this includes the market globally who help the organization like restaurant
who give the opportunity to the company to take their order and deliver to the consumer. Not
their competitor.
Government: company should understand the government rules and regulation where they are
going to set their business or have their business their. Because in every business the government
play a important role. This indicates towards the role, tax, tariff, and trade of the organization.

The government include the external part of the organization like, chances( opportunity) law,
regulation, legislation, taxes and technology.
Integration vs responsiveness
this includes the global business strategy which include the global integration and local
responsiveness.
Export strategy: export strategy include the domestic operations which do no intend to expand
globally. But export some of the product.
Standardization strategy: this indicates the when company see the global market as a whole as
one market. Whether the work is business to business. Company can evaluate their business
according to the market they are in (Yu, Chavez, Jacobs, Wong, and Yuan, 2019).
Multi domestic strategy: this includes customize product and services by which they process
their business. Company will have to scale their efficiency and responsiveness and to local
condition.
Transnational strategy: this strategy include the 2 strategy that is standardization and multi
domestic strategy. This strategy used when company faces cost pressure.

McKinsey 5S framework.
This model includes in change management model
Change become the new trend in the business environment where it takes the organization
towards extend diversification. Change management model can be risky or complex but this will
be very beneficial for the organization in order to achieve the success. There are various models
of change management which can beneficial for the organization. One of the model apply for the
betterment of the organization.
McKinsey 7S model
this model applies for the effectiveness of the organization which determine into the 5s describe
below;
Strategy
This involves the development by which organization strategic their effectiveness and implement
the strategy in order to gain the profit and success. Strategy applied for the long term benefit of
the organization. Strategy involves the communication of the organization by organization will
get benefit. Strategy also analyse the goal and purpose of the organization which will help the
company in order take more orders. Ideal approach by the strategy in the industry in the market
is effective for the betterment of the company.
Structure
Structure of the organization dependent on the value of the organization. Structure of
organization include the chain of command and operations function of the organization. This
should be according to the environment of the surrounding where organization is situated.
Structure of the organization include the worker or employees of the organization by which they
will affect. Effective employees in the organization depend on the factors how organization will
motivate them.
System
System of the organization depend on the daily basis work by which company doing their work.
This also depend on the standard of work culture that an organization has set up for the profit
making. System includes the workflow management, cross functional management of the
organization which they use for the betterment of the organization. Standard operation that

company has set up in their organization for better workflow between the employee and
management.
Shared values
Values determine the norms and procedure factor of the organization by which they are doing
their task effectively. Values of the organization depend on the influence power as well. This S is
determined on the organization guidelines. Values also include the policy of the delivery of the
company (Fang, Zhou, Wang, Ye, and Guo, 2018). Share values mainly indicates the
behaviour of the workplace how they work and their system.
Skills
This determines the talent and category of in which the organization falls. Skills also analyse
how capable organization employee is. Company access the skills by which they are capable of
doing the work. Company should have trained their employee because of the perfect skills in
their employee to deliver the assign task they are able to do. Skills enable to accessibility and
accomplishment of the work by which they are able to compete in the market with their skills.
Ansoff matrix
In business, it is important to analysis the market levels from which an organization can
improve their management. Here, choosing Ansoff Matrix strategy to understand the different
proposals and concepts of driving a business. Ansoff Matrix is a tool that helps an industry or
firm to grow in global areas(Tepler, 2019). This is basically, a product expansion theory from
which it will give a direct impact on the growth of the firm. Ansoff strategy helps many of the
businessman and an organization to achieve their goals. This has been categorized into four
different parts:
 Market Penetration : The market penetration is the concept of how much a product and
services has been utilized by the consumers in the existing market area. This factor is also
divided into three sections to understand it in better objective.
1. First is decreasing price to attract new customer. As everybody knows that people always
like to purchase the products which are of low prices. Making the prices at low value
attracts the customer which increase the purchasing rush in the company.
2. Secondly, it can be done by increasing the promotional rates. When an organization or an
individual spreads their goods in innovative ways, they grab the focus of the people to
make it happen.

3. Lastly, acquiring the competitor in the same market place. It refers as an industry who is
providing the unique goods and services to approach a crowd for buying their offers
which will also affect directly on the growth of a firm.
 Product Development : This strategy launches the new item in an existing market. The
movement for this step obviously needs more research and development to expand the
unique and different product in the market(Khalik, and Sum, 2020). Adding some new
and innovative ideologies to launch the product with the partnership is also an effective
growth.
 Market Development : In the market development strategy, it contains the thought of
entering the new market with the existing product. In general, it can be understood as the
exiting product or service which an organization is launching in different geographical
area and in foreign country, then this process can be utilized for making the development.
Shuffling to another area will approach different people and potential customers. Along
with focusing on global and foreign it can also enter the cultural community environment.
 Diversification : The last strategy of Ansoff matrix describes that, an organization enters
in new market with their new product and services. This is the risky procedure as both
market and even in development diversification(Gräve, and Greff, 2018). On other hand,
it also can increase the economy growth in a firm with the greatest potential as it is
opened or launched newly and it is the vast platform for the beginner to represent
themselves well. Diversification is of two types — related and unrelated. Related
diversification can be referred as continuing similar route in a business and on other side
unrelated is no potential useful in new market and product.
Organizational fit is the judgement of employee satisfaction and comfortability. It is
important because the co-worker of a company will lead the management to the higher position.
Let's understand the needs and expectation of an employee in the context of the mentioned
company. Just eat takeaway is the online food ordering services in Netherlands. In a food retail
company, keeping a familiar and positive atmosphere is the best way to increase the services.
People working there enjoy their work and put efforts in getting the productivity. Keeping the
good communication at workplace will also improve the growth.
Performing the organization fit strategy a firm can utilize the KPI theory which meant
Key performance theory. It includes targets for team members, motivation to boost progress and

helping each other and make the best decision together. This theory involves revenue, average
attendance, client focus, margins and daily attendance.
 Clear focus : A goal of a business should be clear in any department. Making a cl;ear
vision will help to make an accurate mission. Such as set a goal that from the previous
year, this financial year the company should increase the 10% average growth.
 Criteria for success : Keeping the targets is the important part to achieve a success. Just
Eat takeaway firm can makes a daily targets to approach the fixed number of people to
order their services(Silenzi, Priarone, and Fossa, 2018). The concentration of getting the
target will increase the performance of the company.
 Research : Investigating the information a market will help a company to improve their
services and can move forward with the trends. Keeping the track of other competitor
ideas and researching with different ideas in a market will obvious makes a growth.
Recommendations :
Looking out to improve the services of a food delivering company named Just eat
takeaway, here are some recommendations which can be useful to make a better growth in the
market.
 Food presentation : The important part of a food retail company that how is the food
looks like. The layout and the representing talent must be shown in the picture. A good
image will describe the taste and quality of the food.
 Payment methods : Providing the online services always have a numerous mode of
payments which will not step back the consumer to not order the food.
 Social Media : Today, everyone is active on this platform. Allow people to visit the
companies profile through social media accounts(Chawla, 2019). Regular updates of the
services and offers via media will also help to increase the customer.
 Free delivery services : Make an offer of free delivering services on a certain amount of
order. This idea will help a lot as not a single person have interest in paying the money
for home services.
 Promotion codes : Creating a promotional codes and offers will improve the consumer
scale. Promoting the food and services in various platforms gives an effective growth and
fame in a society.

 Feedbacks : Be available for customers for their suggestions and demands. A good
response will make a good impression on the people.
CONCLUSION
Summarize report conclude the information of the just eat takeaway company which is a
food delivery company in many countries. The report summarizes the theory and management
tool by which they are able to apply to the company for the betterment of the company and this
report also include the current strategy of the company which conclude the mission statement,
value, Integration vs responsiveness and Porter's diamond for the betterment of the company
make effective workflow management in the company by applying and analysing these factor of
the organization.

REFERENCES
Books and Journals
Barman, A., Das, R. and De, P.K., 2021. Impact of COVID-19 in food supply chain: Disruptions
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Chawla, P., 2019. Impact of employer branding on employee engagement in business process
outsourcing (BPO) sector in India: mediating effect of person–organization fit. Industrial and
Commercial Training.
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competitiveness of the G20: A revised Porter's Diamond Model. Renewable and
Sustainable Energy Reviews, 93, pp.719-731.
Gräve, J.F. and Greff, A., 2018, July. Good KPI, good influencer? Evaluating success metrics for
social media influencers. In Proceedings of the 9th International Conference on Social
Media and Society. (pp. 291-295).
Gray, C.S., 2018. Theory of strategy. Oxford University Press.
Khalik, Z.A. and Sum, R.M., 2020. Enterprise Risk Management (ERM) Behaviour Matrix:
Mapping ERM Implementations of Non-Financial Public Listed Companies in
Malaysia. Journal of Advanced Research in Business and Management
Studies.19(1).pp.42-59.
Salvarli, M.S. and Kayiskan, D., 2018. An Analysis of McKinsey 7-S Model and Its Application
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Shaqrah, A.A., 2018. Analyzing business intelligence systems based on 7S model of
McKinsey. International Journal of Business Intelligence Research (IJBIR), 9(1), pp.53-
63.
Silenzi, F., Priarone, A. and Fossa, M., 2018. Hourly simulations of an hospital building for
assessing the thermal demand and the best retrofit strategies for consumption
reduction. Thermal Science and Engineering Progress.6.pp.388-397.
Tepler, B., 2019. A Four Phase Model to Facilitate Recruitment of MBA Students in Rural
Markets.(Doctoral dissertation, The College of St. Scholastica).
Vlados, C., 2019. Porter’s diamond approaches and the competitiveness web. International
Journal of Business Administration, 10(5), pp.33-52.

Yu, W., Chavez, R., Jacobs, M., Wong, C.Y. and Yuan, C., 2019. Environmental scanning,
supply chain integration, responsiveness, and operational performance: An integrative
framework from an organizational information processing theory
perspective. International Journal of Operations & Production Management.