CO OP Strategy and Design in an International Market

Strategy and design in an
international

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
current strategy.............................................................................................................................3
McKinsey 5S framework.............................................................................................................6
Ansoff matrix...............................................................................................................................7
Recommendations :......................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

EXECUTIVE SUMMARY
Report identifies the change after the acquiring of the just eat by the take away with the help of
this it indicates towards the development of the organization this report also include the decision-
making by applying strategy implementation and by applying porter's diamond model, global
strategy model and McKinsey's 5s model.
INTRODUCTION
Strategy involves the combination of decision-making of the organization by which the
organization can take decision in order sustain the advantage and make their standard in the
environment. This also involve the purpose, goals and objective of the organization. Business
apply strategy in their business they want to secure their business in the competitive
environment. This report involves the information about JUST EAT TAKEWAY multinational
company. About the strategy they use. How their structure and strategy is by applying the
McKinsey’s 5s framework in this report. Mission statement of the organization by which they
see their success and help them to internationalize their business.
MAIN BODY
current strategy
Nowadays the trend of the food delivery take away is in trend. Nowadays many restaurants also
faces an issue by which they are not able make a suitable place for the people that' why they
started a takeaway for their organization (Salvarli, and Kayiskan, 2018).
Strategy:- company can apply many strategies to improve their organization stability. like,
technology by which they see the stability of the strategy. Like, online ordering, cloud telephony,
organization should clear their communication. For the betterment of the company they should
create the stellar menu.
Mission statement:- mission statement for the food business include the quality of the product
and in what time they will deliver the product, at what price they sell their product and the
experience of the customer after having the food of the organization. Guiding principle of the
restaurant should be clear and clear that describe the importance of the organization (Shaqrah, ,
2018).
Values:- main value for the business is their asset in the restaurant and the delivery
transportation by which they deliver their product. Value of the organization also include the

community, honesty and the clarity towards their work because food business is so trustworthy
business organization have to maintain their dignity (Gray, 2018).
annual report:- company have more than 244k restaurant undertake and the average consumer
they have actives approx 60 million their gross merchandise value is 12.9 bn euro. Expanded
business is in approx 23 countries. Annual report of the company is their revenue is 2,042 euro in
2020 and total equity they have is 8504 (Barman, Das, and De, 2021).
Porter's diamond: the porters diamond model describe the theory which is beneficial for the
competitive advantage of the company. This model is created by the mic heal porter in which he
describes the theory or the economy the environment in which organization is set up. This model
can be used in the description of the introduction of nation and competitive advantage. Porter's
diamond model help the organization to make them into shape and perfect structure. There are
four elements which consist by the porter's diamond model: (Vlados, 2019).
factor condition:- this includes the internal process of them organization in which the physical,
capital, human resource management and infrastructure of the organization are included and with
the help of this model organization also get help to improve their condition.
Demand condition;- this includes the demand of the product or services which company have. If
company wants to set their business somewhere they have to check the accessibility and
improvement by which they are able to set their business this help the organization in order to
compete. If the competition is high in that particular place therefore organization have to
increase their productivity and effectiveness.
Rivalry, strategy:- this includes the third party between the consumer and the organization in this
it includes the competition by which organization have to compete because when the consumer
have alternate option they choose those alternative which is best for them.
Support industry :- this includes the market globally who help the organization like restaurant
who give the opportunity to the company to take their order and deliver to the consumer. Not
their competitor.
Government: company should understand the government rules and regulation where they are
going to set their business or have their business their. Because in every business the government
play a important role. This indicates towards the role, tax, tariff, and trade of the organization.