Coca-Cola 2016 Christmas Marketing Campaign

FIGURE 1 Strengths Company valuation – One of the most valuable companies in the world is Coca-Cola, valued at around 79.2 billion dollars (Hitesh Bhasin, 2017). Vast global presence – Coca cola is present in 200 countries across the world (Coca-Cola Company, 2016). Customer Loyalty – Due to their name being widely recognised and having such a strong product range, it is expected that Coca-Cola has a lot of customer loyalty.