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Coca-Cola's Corporate Social Responsibility Initiatives

Added on -2019-09-20

Coca-Cola has undertaken various CSR initiatives such as Micro Enterprise Development Program, Pushcart Project, Little Red School House Project, and more to reduce poverty, empower women, and contribute to society. The company aims to build an image of a socially driven enterprise and increase profits through marketing campaigns and investing in more brands. CSR helps organizations achieve their goals of achieving profits and expanding business while balancing the interests of all stakeholders.
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Coca-Cola11. The project undertaken by Coca-Cola Indonesia i.e. Micro Enterprise Development (MED)has been created to meet needs of poor families, where current micro business are struggling togrow because of the limited capacity. It provides loans to people at a charge of 2.5 percent permonth, and self-help groups have been made for the people. It basically serves to reduceunemployment in Indonesia. Coca-Cola Pushcart Project was launched in 2002, in partnershipwith Vietnamese Women Unions for supporting poverty alleviation program of the Vietnamesegovernment. The main aim of the project is to reduce unemployment in urban areas. In thePhilippines, Coca-Cola has launched Little Red School House Project for improving access toprimary education in the country’s impoverished and isolated areas. In which it build schools andalso manage the capacity of teachers. In the year 2004, Coca-Cola and its bottling partners havelaunched novel projects in Brazil, with the aim of reducing CO2 emissions form their fleet ofvehicles, by the use of alternate fuel. Coca-Cola Amatil in Australia will be making novelchanges in packaging technology. Old packaging will be switched to innovative micro-flutepackaging, which will be much easier to break in recycle process (Chang, H. C. 1997).2. By sponsoring Micro Enterprise Development Program in Indonesia, Coca-Cola wants tobuild an image of the socially driven enterprise. Coca-Cola wants to become an enterprise whichfocuses on community-driven service. In Vietnam, Coca-Cola wants to build sustainablelivelihoods along with custom built pushcarts, so that company can also sell its beverages andexpand its market. Along with providing necessary skills to maintain sustainable income for thepeople, Coca-Cola also wants to increase their business performance by imparting propertraining. Thus by empowering women and reducing poverty in more communities, the companywant to expand its business in those areas. Little Red School House in the project in thePhilippines, have been supported by the government in the form of improvement of roads and

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