Managing and Leading People: Coca Cola Company

MANAGING AND LEADING PEOPLE
INTRODUCTION
Coca cola is a leading organization, which is based on the Carbonated, sweetened soft drink and
consider as world’s best-selling drink. A popular nick name or coca cola is Coke. This company is
always claim that beverage is sold in more than 200 different countries. The Coca Cola Company feel
proud to have long term history of sponsoring major events, enterprise and other kind of project around
the global world. Among their most well-known sponsorship are consider as American idol, NBA,
Apple iTunes. These are consider the greatest sponsorship that will provide the better facilities and
services.
The Coca Cola Company sell their products in the form of different kind of soft
drinks which include concentrates beverage, syrups with major products.
Business has more than 300 beverage brand all over the world. Majorly, it
operates Coke, Lift, Sprite, Lift and other type of fruit juice. This company has
been packages the beverage items within plastic bottles of 2-liture, 300mul.
Coca cola has been considered the well-known trademark which is mainly
recognized by 90% of entire world population (Bondarenko and Nemesh,
2019) The business of Coca Cola is considered as become very successful and
has an excellent reputation in marketplace. The price or cost of Coca Cola may
varies according to place, size and its packaging. Different kind of Coca Cola
drinks available in different places within reasonable price or cost. Sometimes,
it is also selling into market where potential consumer also compare their price
or cost. In additional, Coca Cola Company is always focused on the best
quality of product and service so that company will maintain a proper standard.
PRODUCT AND SERVICE
BACKGROUND OF COCA COLA
Coca Cola was made by John Pemberton in 1800s and its primary sales were at Jacob’s
pharmacy in Atlanta, Georgie. This company has been sold their 5% of glasses and become
very strong tasting because there is no added water. Coca Cola was considered the first made in
Columbus. Sometimes, it is also known as Pemberton’s French Wine Coca at first time.
Afterwards, it was sold as large number of medicine which help to cure cold and provide the
better energy of individual person (Brondoni, 2019). Usually, this kind of drink is mainly used
to sell at Soda Fountains in US. Furthermore, it is also created to stop the addiction of
Morphine. Coca Cola also produce the various kind of drinks and sell other beverages. There
are more than 2,800 products available in different nations. This company has already
established the largest beverage manufacturer and distributors in world. Coca Cola is being in
market more than 130 years so that they can export their beverage items in global world. It has been
developed within excessive distribution network. In this way, it has been highlighting the place strategy
in Coca Cola through marketing mix. This enterprise has produced the beverage using its unique
formula and transports it to their bottlers which are located into different areas. In most of cases, it
should consider the goods from distributors which are transported to other wholesalers those are
distributing into retailers. Coca Cola Company has extensive distribution channels and their appropriate
products are available in almost of all retail outlets. In 2016, Company has been launched “Taste the
feeling” campaign which mainly seeks to remind its potential consumers demand.
The Coca Cola logo was mainly designed by John Pemberton’s, Frank Mason
in 1885. It came up with brand name and chose the logo’s distinctive cursive
script.
LOGO of Coca Cola