Corporate Social Responsibilities of Coca Cola Amatil Company

This report analyzes the CSR program and ethical business practice of Coca Cola Amatil Company using Carroll’s Pyramid and Wartick and Cochrane’s Typology. It recommends establishing a nexus between domestic and international reporting frameworks and implementing the triple bottom line.

Coca Cola Amatil Company
Corporate Social Responsibilities
Coca Cola Amatil Company
Name of Author
University Name

EXECUTIVE SUMMARY
Corporate Social responsibilities are accompanied with the particular operations of the
organization that ensures organization’s responsibilities to stakeholders. The main outcome
of the effective CSR activities is related to the increased goodwill. The CSR activities
increase the benefits available to society and stakeholders of the organization. In this report,
CSR activities and functions of the Coca Cola Amatil Company has been taken into
consideration. This company has been investing 5% of its average five year net profit in its
CSR functional program to strengthen the benefits available to society at large. The CSR
program is the way or source to provide the benefits to society or pay back to society what
company has taken from them while running the business in society and economy at large. It
is analyzed that company takes several things from the society and runs the business in the
society. Therefore, by proper CSR activities and functional program would increase the
overall outcomes and benefits to society at large. In this report, we have considered that the
gaps between the expectation of the stakeholders and real work performance towards their
expectation. There are two models have been used to analyse the CSR activities and ethical
work program of the company which is accompanied with the Carroll’s Pyramid and Wartick
and Cochrane’s Typology.

Table of Contents
EXECUTIVE SUMMARY...................................................................................................................1
INTRODUTION...................................................................................................................................1
OBJECTIVE..........................................................................................................................................2
METHODOLOGIES.............................................................................................................................2
Carroll’s Pyramid..............................................................................................................................2
Wartick and Cochrane’s Typology....................................................................................................3
INFORMATION ANALYSIS...............................................................................................................3
FINDINGS............................................................................................................................................4
RECOMMENDATIONS.......................................................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

INTRODUTION
Corporate social responsibilities show the legal and ethical compliance program and
responsibilities of the organizational towards its society. Each and every organization need to
deliver the best possible benefits outcomes to society to give back it has taken to run the
business in the society. In this report, Carroll’s Pyramid and Wartick and Cochrane’s
Typology have been used as method of the CSR activity. This report is prepared to analysis
and evaluates the CSR program of the Coca Cola Amatil Company. It is one of the top 100
listed companies of the Australia.
Description of Coca Cola Amatil Company
Coca Cola Amatil Company is one of the largest bottles of non-alcoholic ready to drink
Beverage Company. It is one of the world’s five major Coca Cola Bottlers Company. The
stock price of Coca Cola Amatil Company is CCL (ASX) A$ 8.98 +0.11 (+1.24%) and
having the headquarter New South Wales, Australia. The total revenue of company is AUD $
512 billion. The present CEO of company is Alison Watskins who takes all the strategic
decisions for the business functioning of organization (Coca Cola Amatil Company, 2018).
Role of company
Key stakeholders
It is analyzed that being part of the society and environment, Coca Cola Amatil Company has
undertaken the voluntary Corporate social responsibilities program to deliver the best possible
benefits to society at large. There are other several social benefit program have been
implemented by the Coca Cola Amatil Company for its stakeholders named government,
community based communities, society partners and contractors (Richards, et al., 2015). The
operations of the Coca Cola Amatil Company are managed in such a manner which will add
value to society and other stakeholders of the organization. Company has adopted CSR
program and sustainable business practice to establish the linkage between the organizational
development and economic growth of the society at large (Amin-Chaudhry, 2016).
Environment
Company cannot run its business effectively for the long run if it has only objective to earn
profit and less inclined towards rendering benefits to society and environment at large. It is

analyzed that for the welfare and providing the proper securities to society from the negative
impact of the business activities of the organization, management install the proper Eco-
system and CSR activities programs in determined approach. It is analyzed that the rapid
economic growth of the organization has consistently impacted the society and environment
in negative manner. For instance, diluted drinks of the Coca Cola Amatil Company could
harm the society and people’s health in negative manner (Blowfield, Karam, and Jamali,
2017).
Human right
Coca Cola Amatil Company should also adopt the proper anti-corruption policies and human
rights compliance program and health and safety work regulation to increase the overall
quality of the offered product (Teece, 2010).
Governance
Coca Cola Amatil Company has complied with the all the international CSR regulations and
also strengthen its CSR reporting frameworks. In order to deliver the best possible benefits to
society, Coca Cola Amatil Company needs to indulge in implementing the proper ethical and
environmental supporting program which could add value of the stakeholders at large
(Boons, and Lüdeke-Freund, 2013).
OBJECTIVE
This report emphasises upon the responses of the Coca Cola Amatil Company
towards the expectation of the stakeholders. It is analyzed that company needs to follow
proper CSR activities program and ethical business practice to effectively implement the
proper corporate strategic program (Carroll, and Buchholtz, 2014). It will not only render the
best possible benefits to society but also implement the proper strategic program which will
add value for the betterment of the society at large. The main objective of this report is
analysis the CSR framework and ethical business practice that covers the Carroll’s Pyramid
and Wartick and Cochrane’s Typology to identify the possible issues and CSR program
which needs be implemented by the company. The main suggestion which need to be adopted
by Coca Cola Amatil Company is related to deliver the best possible outcomes to people and
implement the CSR frameworks to strengthen the public interest in the business. The CSR

framework of the Coca Cola Amatil Company is developed in such a way which will provide
the best possible outcomes for the wellness of the society at large (Crane, and Matten, 2016).
METHODOLOGIES
There are several methodologies which need to be undertaken by Coca Cola Amatil
Company such as Carroll’s Pyramid and Wartick and Cochrane’s Typology which are used to
assess the CSR frameworks of the organization (Charles Jr, Schmidheiny, and Watts, 2017).
Carroll’s Pyramid
Carrol’s pyramid evaluate explain the CSR program and implemented shape of a
pyramid. It also analyses the CSR activities and implemented strategic program which needs
to be undertaken to implement the strategic program in business (Garcia, and Greenwood,
2015).
As per this theory of Carrol’s pyramid, it is considered that the main objective of
organization is to achieve the set goals and objective which are the sub parts of the profit
ECONOMIC
LEGAL
ETHICAL
PHILANTHROPIC

oriented strategic program. All the parts of the Carrol’s pyramid are accompanied with the
philanthropic, ethical compliance, legal structure program and economic strategic program.
These all factors will assist in delivering hg the best outcomes for the better benefits
outcomes to society (Jones, Comfort, and Hillier, 2016).
This methodology of Carrol’s pyramid divulges that Coca Cola Amatil Company needs to
undertake its strategic program and CSR activities program as per philanthropic, ethical
compliance, legal structure program and economic strategic program (Kleinman, Kuei, C.H.
and Lee, 2017).
Wartick and Cochrane’s Typology
This theory was used to consider the economic element in the series and based on the
Carrol’s pyramid model. It is considered that corporate social responsibilities program of
Coca Cola Amatil Company must consider the corporate social responsibilities and Legal, ethical
and discretionary program . IT is analyzed that Coca Cola Amatil Company needs to work on the
assumption that in order to deliver the best possible outcomes to society, company needs to
undertake CSR regulation, standards work program and management social work program
(Lawrence, and Weber, 2014).
INFORMATION ANALYSIS
This implemented legitimacy theory in Coca Cola Amatil Company reflects that the theory of
the CSR program shows the required outcomes which needs to be undertaken by the
company to provide the best possible social benefits to society. It is used to lower down the
negative impact of the business operiatons of the business for the betterment of the society at
large. Every organization needs to perform the action and social program in such a way
which will add value to society and economic at large.
 Coca Cola Amatil Company has confirmed safe and environment friendly program and work
place for its employees.
 The increased transparency and strengthen legal complacence program have also increased
the disclosure of the business practice to its stakeholders.
 It has set up the strong compliance program which will add value to society at large.
 It has also set up emergency work force safety program which will provide the strong safety
program for its employees.

 Establish the strong diversity in the work functions and framing the policies for retention of
talented and skilled employees.
 Setting code of conduct and ethical business practice program which will add value to society
and environment at large.
 Keeping the safe and quality work functions which will add value to society and clients at
large.
 Setting up the disaster management plan which will add value to physical work functions and
render the best possible outcomes to customers in the offered products (Saeidi et al. 2015).
FINDINGS
The finding shown in the sustainable business practice report of the Coca Cola Amatil
Company has reflected that company has maintain effective transparent business practice
which will add value to society and establish the sustainable business practice. It has also
shown the futuristic working process and planning which each and every company needs to
take for the better social development program (Saenz, 2018).
There are several outcomes shown in the annual report of Coca Cola Amatil Company
(Salcito, Wielga, and Singer, 2015).
 To strengthen the work related practice, Coca Cola Amatil Company has adopted the safety
wok regulation such as workman compensation policies and labour act.
 Company has strengthened the quality work program in its value chain activities to increase
the quality of work functions (Seele, and Lock, 2015).
 The total amount of invested of AUD $ 85 million have been invested by Coca Cola Amatil
Company for the development community programmes that benefitted the local and native
communities.
 Human rights and regulatory compliance have also undertaken for the increased employees
benefits.
 These finding have shown that Coca Cola Amatil Company has invested good amount of
capital in the CSR activities program such as live safe program, health, fitness and wellbeing
programs to strengthen the corporate work program for the increased society benefits (Tai, and
Chuang, 2014).

RECOMMENDATIONS
It is analyzed that company has achieved its CSR objectives by undertaking the possible work
program. The code of the business ethics set ethical program and implemented strategic work
functions shows that company has implemented strategic program which will add value to
society and environment at large.
This company has implemented the proper policies program to encounter the employee
relation issues and quality test work program. The CSR program of the Coca Cola Amatil
Company shows that company has been contributing the 5% of its average net profit of last
five years in its CSR program to add value to its business. CSR programs of the Coca Cola
Amatil Company have been prepared on the basis of its main four pillars named employee,
environment, consumers and community who are the important stakeholders of the company.
If company could deliver the best outcomes to them then it will eventually increase the CSR
program of the Coca Cola Amatil Company at large. Company should also undertake the
triple bottom line which states the benefits delivered to people, planet and profit to add value
to society at large (Tian, and Slocum, 2016). After analysing the corporate social
responsibilities of the Coca Cola Amatil Company, it is inferred that company should
establish the nexus between the domestic and international reporting frameworks. Coca Cola
Amatil Company has made efforts to provide the best possible benefits to society and its
stakeholders. There are various CSR activities program and alignment of voluntary principles
on security and human rights to mitigate the negative issues of the business.

Conclusion
The ethical business practice that covers the Carroll’s Pyramid and Wartick and
Cochrane’s Typology ask for the linkage of the profit earing objective of company and its
linkage with the environment and social development. It is analyzed that Coca Cola Amatil
Company has set up strong CSR program and as per the Carroll’s Pyramid and Wartick and
Cochrane’s Typology, the position of company has strong pyramid of CSR, and related
models and concepts which will result into the optimistic future for the organization and
society at large.

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