Coca Cola Brand Extension

COCA COLA BRAND EXTENSION
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Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Back ground of chosen company...........................................................................................2
Existing brand values in context of Coca Cola-.....................................................................2
Brief explanation of new item................................................................................................3
Target market for new brand extension-................................................................................3
Trend and PESTEL problems influence on brand extension idea..........................................3
Comparative analysis of brand extension concept.................................................................4
Brand extension distinct from competing goods....................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
Brand extension can be defined as marketing tactic through which a company can
markets its products or services. The current presentation will be based on Coca Cola, which
falls under category of leading beverage companies in the world. This study will explain key info
about chosen organization and existing brand values. Furthermore, it will define brief
explanation base on new product with reference to growth tactic adopt by brandThis study will
justify target market, important trends and PESTEL elements that will influence brand extension
concept. This presentation will clarify comparative analysis and also define ways through which
brand extension distinct from competing items.
MAIN BODY
Back ground of chosen company
Coca Cola is one of the most popular beverage brands in the whole world as it known
worldwide for its huge ranges of goods and services as well. It has interest in producing, retailing
and advertising non alcoholic syrups and beverage concentrates. Firm is still inconsequential
after being around for more than a year. In 130 billion juices market, brand has 31.4% market
share with PepsiCo 17.4% and Parle Agro having 22.5% share. The market size of Coca Cola
brand can define by considering its selling activities in number of nation. Firm operate its
business within more than 200 nations. Organization adopt different trends in sales for example,
it has invest in further growth and success opportunities. Furthermore, company conduct
collaborative practices more closely with marketing, which is one of the biggest trends in sales.
Existing brand values in context of Coca Cola-
Brand value is beliefs that a firm stand for, for example, Coca Cola to assure its
consumers about products quality conduct marketing activities in form of advertising campaigns,
which is quite beneficial for its business growth and success within market place. Organization
in order to satisfy customers through services and products conduct effective communication
activities which make it able to identify their needs and in return improve brand value at
international and national level.By keeping brand value in mind management creates their
organization website where all information about its venture and products has been mentioned.
Brief explanation of new item
Coca Cola in order to gain competitive advantages and generate more profits has chosen
brand extension concept. With this idea firm want to enter into new market with new product; its
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