Coca-Cola Brand Extension

COCA-COLA BRAND
EXTENSION

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing is too important function to an organisation, because it gives an
opportunity to each business and company for attracting many customers and
people towards own brand.
 Currently most business has plan to highly extend own venture operations in
different market places or countries, because if a business has highly extended
own brand, then it will be able to gain huge profit margins in the market place
in comparison to businesses which runs only in a selected market place.
 This presentation discusses brand extension process of Coca Cola. Basically,
Coca Cola is highly reputed brand beverage brand which currently serves many
countries, headquartered in Georgia, United States.
 This presention discusses some other factors as well which has based on the
brand extension and marketing.

MAIN BODY
 Methodology
 Basically, there are two types of research methodologies available in the market place,
named; qualitative method and quantitative method, in which the first one gives
opportunity to gain data through interviews, observation, books and journals etc. and the
second one gives opportunity to gain data through mathematical and numerical sources.
 However, qualitative data collection method has been used below for achieving various
information about Coca Cola and its brand extension strategy.
 On the other side, some frameworks, like; PESTLE, Ansoff matrix also has been used
below for knowing key factors of the business environment.