Coca Cola Brand Extension

COCA COLA BRAND EXTENSION

TABLE OF CONTENT
 Introduction
 Main body
 Conclusion
 References

INTRODUCTION
 Brand extension can be defined as marketing tactic through
which a company can markets its products or services.
 The current presentation will be based on Coca Cola, which falls
under category of leading beverage companies in the world.
 This study will explain key info about chosen organization and
existing brand values.
 Furthermore, it will define brief explanation base on new
product with reference to growth tactic adopt by brand

BACK GROUND OF CHOSEN COMPANY
 Coca Cola is one of the most popular beverage brands in the whole world as
it known worldwide for its huge ranges of goods and services as well.
 It has interest in producing, retailing and advertising non alcoholic syrups
and beverage concentrates. Firm is still inconsequential after being around
for more than a year.
 In 130 billion juices market, brand has 31.4% market share with PepsiCo
17.4% and Parle Agro having 22.5% share.
 The market size of Coca Cola brand can define by considering its selling
activities in number of nation.