Understanding Consumer Behavior for Coca Cola Classic Non-Alcoholic Drink

Speaker Notes
Introduction
It is an assumption of the marketers that by understanding the reasons that motivates the
consumers in making purchase of a specific product and services, they will be able in the
determination of the product will be needed in the marketplace. The below executed analysis is
focused on Coca Cola Amatil, is the third largest FMCG in Australia. As per the given scenario
the selected product is Coca Cola Classic Non-Alcoholic drink, the product is the most selling
product of the business corporation.
Need and want that led to the purchase of FMCG product
There are a lot of factors that influence and develop a need and want for a product or services
and these factors defines the consumer behavior:
There are varied range of drinks available in the market such as aerated drinks juice and fruit
drinks. Now days these drinks have become a significant part of life of all individuals. For
instance, every-one must be aware of the mentioned words:
 Taste the thunder
 Do the dew
Today soft drinks not only reduce the thirst but are also considered as one of the significant
element of fashion and style statement. Some more examples can be presented for demonstrating
the needs and wants that will lead to the purchase of Coca Cola Classic.. After watching the TV
ads that are endorsed by celebrities, individuals generate a sense or need of achievement. This