Coca Cola Company: Activities, Trade Volume, Market Capitalization, Management, Competitors, Products, and Recent Developments

This article provides information about the main activities of Coca Cola Company, its trade volume, market capitalization, management, competitors, products, and recent developments. The company markets, makes, and sells beverage concentrates and syrups, and finished beverages. It has a wide range of products to generate revenue. The company's market share is 20.8%, the largest in the global soft drink market. The company has multiple competitors, including Pepsi, Red Bull, Gatorade, and Sprite. Recent developments include the promotion of John Murphy as president, the phasing out of Honest tea product line, and the launch of a limited edition drink that contains the flavor of pixels.

Advanced Financial
Data Analysis

Task 1
 What is the main activity(ies) of the company?
The Coca-Cola Company markets, makes and sells: beverage concentrates and syrups;
and, finished beverages. The company provides these syrups in the bottles. These bottles
are made of plastics and glasses. These bottles are having various prices according to the
size and quantity. The company also engage in the operations of bottling in the year
2006. It is because they figured out that the organizations in the future as much as their
operation get increase the require of bottles are also increase. That’s why they start
working with Bottling investment group (Main activities of coca Cola, 2022).
 What is the volume of trade of the company? (not trade of shares in the capital
markets, but the company’s trade in its activity)
Coca-Cola sells more than 1.9 billion servings of drinks in more than 200 countries each
days. The sales of the company are increasing regularly because they also show their
support in the society also. They sale their syrup in the pink bottle for showing their
support to the women’s who are suffering from a Breast Cancer. They show this kind of
gesture regularly due to which their sales and popularity get increasing regularly (Volume
of trade of coca Cola, 2022).
 What is the market capitalization of the company?
According to the August 2022 the market capitalization of the Coca-Cola Company has a
total value of $272.92 Billion. This shows the true value of the company (Market
capitalization of company, 2022).
 Who are the company’s Chairman, CEO and Finance Director?
James Quincey is Chairman and CEO of the Coca-Cola Company. He became CEO in
2017 and Chairman of the Board in 2019 (Chairman, CEO, Financial Director of
company, 2022).
John Murphy is the Finance Director/CFO of the Coca-Cola Company.
 What is the company’s market share? (*)
In 2020, Coca-Cola Company held 20.8%, the largest market shares in the global soft
drink market by a considerable margin second being PepsiCo with 10.0%.It is the top
most brand in the country and has maintained stability in the long time from the past few
years. (Company market share, 2022).
 How has that market share evolved over the last five years?
The market share of the Coca Cola has some ups and downs. I may be because of arriving
of new competitors in the market. In the year 2019- 2021 the whole world faces the
pandemic situation due to which the operations the Coca Cola are also get affected (How
market share evolved, 2022).

 Who are the company’s main competitors?
Coca-Cola has multiple competitors, however few main beings. Pepsi, Red Bull,
Gatorade, Sprite, Seven Up and many more. It has been observed these brands are giving
major competition to coco cola because these products have some uniqueness which is
differentiating it from several other brands. (Companies Competitors, 2022).
 What are the main products/brands of your company?
Coca-Cola has a diverse product portfolio, the main brands includes- Coca-Cola, Sprite,
Fanta, and other such sparkling soft drinks. All the fruit juices come under the Minute
Maid brand. Other beverages include, coffee and tea brands such as Costa Coffee, and
Georgia. (Companies main product, 2022).
 Is the company significantly dependent on a single product or not?
Coca-Cola is a large conglomerate having a diversified product portfolio. Therefore, the
company has a wide range of products to generate revenue for them. Due to this kind
strategy and operations they are able to survive in the market from the longer period of
time (Is Company depending on single product, 2022).
 Who are the company’s auditors?
Mr. Barry Ballow is the vice president of the internal audit for the Coca-Cola Company.
For the company's independent audit, as per document provided to the government, Ernst
& Young were appointment as the company's independent auditors in 2018 (Company
Auditor, 2022).
Task 2
 Coca Cola promotes John Murphy as president after retirement of former president Brian
Smith.
John Murphy who is the current CFO of the Coca Cola group will also be taking over the
position of the Brian Smith who is leaving the firm. This change in Coca Cola will lead to
more consolidation in the top management and will enforce they management and
leadership style that John Murphy has set. With his 25 years of proven track record, this
will bolster the company and take it to greater heights (Promotion of John Murphy as
president, 2022).
 Coca cola will phase out Honest tea product line, while it will continue producing Honest
Kids juice products.

Coca Cola has altered its product portfolio, and is taking out products that don’t seem to
be working in the market and have tried to utilize their brand value with respect to those
products which may see a sales growth (About Coca-Cola product, 2022).
 Company reported an increase in revenue after price hikes.
Coco Cola reported a 12% rise in net revenue as a result of their recent price hikes.
However, there was a decline in its operating income for this quarter by 22%. The
company believes some items and currency valuation were the major reasons for this fall.
Unit case volume, a key indicator of demand grew by 8%. The demand for company’s
product has continued to rise despite the recent price hikes which is a very good design.
The company now expects a growth in revenue by 12% to 13% in this year (Increasing in
price, 2022).
 Coca Cola to invest USD 1 billion to expand capacity in India
India is seeing a rapid rise in its population and will soon be the most populated country
in the world. The country also has the highest number of working age population and
young consumers in the world. Therefore, it seems fitting that the company is focusing on
increasing its market share in India. In the past few years, companies like Google and
Facebook have benefited greatly from the large population and cheap internet in India.
Thus, Coco Cola should continue its expansion in India to generate greater revenue
(Investment in India, 2022).
 Coca Cola partners with Jack Daniels to produce a ready-mix cocktail can.
This partnership with Jack Daniels is a move of synergy for both the companies to utilize
their respective marketing power and attract more people to their brands and products.
This will also prove financially beneficial to Coca Cola as such novelty products can also
sell for premium prices improving revenue (Partnership with Jack Daniels, 2022).
 Coca Cola had best ever volume growth in a quarter.
Coca Cola had its best ever quarter in terms of volume in Q1 of FY-2022. Majority of
this volume growth can be attributed to the Indian, Brazilian, and Mexican markets. This
is a sign of an increase in Coca Cola product consumption in emerging economies. It is
also worth noting that the aforementioned countries are all experiencing a growth in their
population, and in their younger demographic specifically.
With increasing household incomes, and growing populations if this trend continues these
will become a key demographic and hence a key market for the Coca Cola company in
the coming future (Volume growth in a quarter, 2022).
 Coca Cola has introduced a smart drinks dispenser in Europe.
The company has expanded its Freestyle portfolio with the introduction of a new smart
dispenser in Europe. It will allow users to personalize their drinks and use their own
bottles, which would therefore reduce carbon emissions and packaging. The consumers
would be able to personalize carbonization levels and temperature, with around 40

beverage choices. This move would be beneficial for the customers as well as the
environment. Thus, increasing the popularity and revenue of the company (Smart drink
Dispenser in Europe, 2022).
 Coca Cola has launched a limited edition drink, which it claims contains the flavor of
pixels.
The company claims this new limited edition beverage contains flavor of pixels. It has a
bright upfront taste and a refreshing finish which would make it a perfect gaming
companion. This drink is inspired by the gaming world, in particular, online video game
Fortnite and targets the younger generation of tech savvy consumers. The new beverage
is the second product of the ongoing 'Real Magic' campaign, following the launch of
Coco Cola Starlight earlier this year. The drink would be available in extremely limited
quantities and will also be available in China. This is a good move by Coco Cola
considering the emerging trends in the tech industry. With the launch of meta verse and
the ever-growing social media presence, the company has a great opportunity to gain
potential customers (Launched limited edition drink,2022).
 Coca Cola has launched a new product in collaboration with electronic music producer
and DJ Marshmello.
Coco Cola has expanded its creation line and partnered with Marshmello. This is the first
time ever the company has collaborated with an artist. The new flavor is a fusion with
strawberry, watermelon and coke mixed. It would also be available in a zero sugar
version just like the normal coke. The drink would be packed in black and white cans
featuring Marshmello's logo. The idea behind this is to target young consumers through
digital marketing. This has already created a buzz and curiosity among the people for its
unexpectedness and novelty (Launched new product, 2022).
 Coco Cola has agreed to take full control of BodyArmor in a deal valued at $5.6 billion.
Coco Cola will take full control of US based sports energy drink brand, Body Armor after
agreeing a deal worth $5.6 billion. This purchase values the company at approximately $8
billion. Coco Cola already had a minority stake in the company when it purchased 30%
shares, back in 2018. BodyArmor produces a variety of sports drinks in the US market,
which are made with coconut water and doesn’t contain any preservatives. This strategic
move will allow Coco Cola to expand its product range and diversify their risk.
Consumers looking for a healthier alternative to Coca Cola would prefer BodyArmor
drinks (Agreed to take full control of Body Armor, 2022).

REFERENCES
Question 1
Main activities of coca Cola, 2022. [Online]. Available through; <https://www.coca-
colacompany.com/company/coca-cola-system>
Question 2
Volume of trade of coca Cola, 2022. [Online]. Available through; <https://www.coca-
cola.co.uk/our-business/faqs/how-many-cans-of-coca-cola-are-sold-worldwide-in-a-day>
Question 3.
Market capitalization of company, 2022. [Online]. Available through;
<https://companiesmarketcap.com/coca-cola/marketcap/#:~:text=Market%20cap%3A
%20%24272.92%20Billion,cap%20according%20to%20our%20data.>
Question 4
Chairman, CEO, Financial Director of company, 2022. [Online]. Available through;
<https://www.coca-colacompany.com/company/leadership/james-quincey#:~:text=Chief
%20Executive%20Officer-,Chairman%20and%20Chief%20Executive%20Officer,of
%20the%20Board%20in%202019.>
<https://www.coca-colacompany.com/company/leadership/john-murphy>
Question 5
Company market share, 2022. [Online]. Available through;
<https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-021-00781-
6>
Question 6
How market share evolved, 2022. [Online]. Available through;
<https://www.macrotrends.net/stocks/charts/KO/cocacola/revenue>
<https://investors.coca-colacompany.com/stock-information/historical-data>
<https://companiesmarketcap.com/coca-cola/marketcap/>
Question 7
Companies Competitors, 2022. [Online]. Available through;
<https://www.marketing91.com/coca-cola-competitors/>
Question 8

Companies main product, 2022. [Online]. Available through; <https://www.coca-
colacompany.com/brands>
Question 9
Is Company depending on single product, 2022. [Online]. Available through;
<https://www.investopedia.com/articles/markets/112515/how-does-cocacola-actually-
make-money.asp>
Question 10
Company Auditor, 2022. [Online]. Available
through;<https://www.coca-colacompany.com/company/leadership/barryballow#:~:text=
Barry%20Ballow%20is%20vice%20president,Global%20Juice%20and%20Stills
%20Beverages.>
<https://www.coca-colacompany.com/company/leadership/barry-ballow#:~:text=Barry
%20Ballow%20is%20vice%20president,Global%20Juice%20and%20Stills
%20Beverages>
Paragraph 1
Promotion of John Murphy as president, 2022. [Online]. Available through;
<https://www.foodbev.com/news/the-coca-cola-company-appoints-new-president/> (22
July 2022)
Paragraph 2
About Coca-Cola product, 2022. [Online]. Available through;
<https://www.foodbev.com/news/coca-cola-to-discontinue-honest-tea-line/> (26 May
2022)
Paragraph 3
Increasing in price, 2022. [Online]. Available through; <https://www.foodbev.com/news/price-
hikes-help-drive-double-digit-sales-growth-for-coca-cola-in-q2/> (28 July 2022)
Paragraph 4
Investment in India, 2022. [Online]. Available through;
<https://economictimes.indiatimes.com/news/india/coca-cola-india-bottling-partners-
investing-usd-1-bn-to-expand-capacity/articleshow/93170099.cms> (27 July 2022)
Paragraph 5
Partnership with Jack Daniels, 2022. [Online]. Available through;
<https://www.business-standard.com/article/international/jack-daniels-and-coca-cola-mix-
it-up-with-ready-to-drink-cocktail-can-122061301237_1.html > (13 June 2022)
Paragraph 6

Volume growth in a quarter, 2022. [Online]. Available through;
<https://www.business-standard.com/article/companies/best-ever-quarter-volumetrically-
coca-cola-on-growth-in-india-in-q2-122072601363_1.html> (27 July 2022)
Paragraph 7
Smart drink Dispenser in Europe, 2022. [Online]. Available through;
<https://www.foodbev.com/news/coca-cola-to-trial-new-smart-drinks-dispenser-in-
europe/> (12 May 2022)
Paragraph 8
Launched limited edition drink,2022. [Online]. Available through;
<https://www.foodbev.com/news/coca-cola-launches-new-beverage-containing-the-
flavour-of-pixels/> (5 April 2022)
Paragraph 9
Launched new product, 2022. [Online]. Available through;
<https://www.foodbev.com/news/coca-cola-partners-with-marshmello-to-launch-limited-
edition-flavour/> (5 July 2022)
Paragraph 10
Agreed to take full control of Body Armor, 2022. [Online]. Available through;
<https://www.foodbev.com/news/coca-cola-agrees-to-purchase-bodyarmor-for-5-6bn/> (1
November 2021)