This article discusses the consumer behaviour of Coca-Cola Company, including their target market, motivation and learning in purchase decision making process, and their success in achieving emotional attachment with their customers.

Coca-Cola's consumer behavior, target market, motivation, learning, and emotional attachment with customers are discussed in this article.

Consumer Behaviour: Case of Coca-Cola Company

Coca-Cola is launching Pressurized Fresh Fruit Juice in India under the name FRESCOKE. The article discusses the extension idea, rationale, target market, marketing & launch strategy, pricing strategy, channel strategy, and ethical considerations. The target market is young, health-conscious, and social media users. The pricing strategy is premium, and the product will be available in supermarkets, e-commerce platforms, and big retail outlets. Ethical considerations include complying with CCI and being honest and transparent with consumers.

Brand Extension: Marketing & Launch Strategy for FRESCOKE by Coca-Cola in India

Nutrition and Wellness

World’s Leading Beverage Company

This document provides an analysis of strategic management in the context of Coca-Cola. It includes a company profile, industry analysis, business environment, resources and capabilities, and more. The document is suitable for students studying strategic management or related courses.

Business Development

Higher Education

Strategic Management Assessment 2

Consumer Behaviour and Insight Assignment : McDonalds

MARKETING COMMUNICATION COMMUNICATION 1 1 MARKETING COMMUNICATION MARKETING COMMUNICATION Name of the Student Name of the University Author Note Introduction 2 Discussion 2 Background of the company: 2 Overview of current market activities: 3 Current market segmentation: 4 Communication objectives: 5 Core creative concept: 5 12-month media plan: 7 Measuring IMC plan effectiveness: 2 Conclusion 3 Introduction The medium adopted by companies in conveying the message of product and service offerings through indirect or direct channels for the customers is known as marketing communication (Adnews.com

Hartpury University and Hartpury College

Market segmentation: a new type of communication media

Report

Marketing & management Marketing & management Introduction 3 Description about organization and industry 3 Growth 3 Profitability 4 Environmental analysis (Pestle analysis) 5 Market segmentation 6 Primary target market 6 Secondary market 7 Level of involvement of primary target market in organizational decision making 7 Nature of competition 8 Strengths 8 Weaknesses 9 Positioning map of Coca-Cola 9 Conclusion 10 References 11 Introduction Marketing research and survey play a significant role to examine and evaluate the environment and challenges of the market. Description about organization and industry Coca-Cola

Consumer Behaviour: Case of Coca-Cola Company

Brand Extension: Marketing & Launch Strategy for FRESCOKE by Coca-Cola in Indialg...

World’s Leading Beverage Companylg...

Strategic Management Assessment 2lg...

Consumer Behaviour and Insight Assignment : McDonaldslg...

Market segmentation: a new type of communication medialg...

Coca-Cola Competitionlg...

Brand Extension: Marketing & Launch Strategy for FRESCOKE by Coca-Cola in India

World’s Leading Beverage Company

Strategic Management Assessment 2

Consumer Behaviour and Insight Assignment : McDonalds

Market segmentation: a new type of communication media

Coca-Cola Competition