A Detailed Analysis of Coca-Cola's History, Stakeholders, and Values

This report provides an in-depth analysis of the Coca-Cola Company, starting with its inception in 1886 and its evolution to a global brand operating in over 200 countries with more than 500 brands. The report explores Coca-Cola's core values, including a focus on quality, striving for excellence, embracing diversity, and maintaining accountability. It also examines the company's ethical culture, highlighting its commitment to respecting human dignity, non-discrimination, and adherence to established codes and policies. Furthermore, the report identifies the key stakeholders of the company, including employees, customers, shareholders, and suppliers, and discusses their significance in the company's operations. The report also includes a stakeholder map and references supporting the analysis.

ANALYSIS OF
COCA COLA

HISTORY
• ESTABLISHED ON 8TH MAY, 1886 BY DR. JOHN
PEMBERTON.
• PEMBERTON SOLD THE SHARES IN 1888 TO
ASA G. CANDLER.
• 1892 THE COMPANY WAS INCORPORATED.
• MANUFACTURES AND RETAILS NON-
ALCOHOLIC BEVERAGES.
• OPERATES IN MORE THAN 200 COUNTRIES
• HAS OVER 500 BRANDS UNDER ITS WING.
(COCA-COLA HISTORY 2020)

CORE VALUES
• PROVIDING QUALITY SERVICES TO THE COSNUMERS IS ONE OF THE MAJOR CORE VALUES OF THE
COMPANY
• STRIVING FOR EXCELLENCE TO BE THE UNDISPUTED LEADER. THE COMPANY WANTS TO BE THE
BEST IN THE MARKET AND HAVE MORE PEOPLE CHOOSING THEIR BRAND
• HAVING DIVERSE BACKGROUND OF WORKING, THE COMPANY BELIEVES IN HAVING A DIVERSE
BACKGROUND AND HAS PEOPLE FROM MANY CULTURES AND ETHINICITY WORKING FOR THEM.
• ACCOUNTABILITY IN WHAT THE COMPANY DOES, THE COMPANY HOLD IT SELF TO BE
ACCOUNTABLE FOR ALL THE ACTIONS THAT THEY DO AND TAKE FULL RESPONSIBILITY FOR IT
• PASSION AND DRIVEN TOWARDS ACHIEVING GOALS.
(HANSON, MELNYK AND CALANTONE 2017)

ETHICAL CULTURE
• THE COMPANY RECOGNIZES HUMAN DIGNITY AND RESPECTS FREEDOM AND PRIVACY
AND HAS POLICIES THAT ARE FOR ACCEPTING ALL THE CULTURES AND ETHNICITIES
• NON DISCRIMINATORY POLICIES FOR THE PEOPLE THAT ARE WORKING FOR THE
COMPANY, THEY BELIEVE IN HAVING A SECULAR WORKING SPACE
• COMPLY WITH THE CODES, POLICIES AND RULES THAT ARE ESTABLISHED FEMSA’S
MANAGEMENT FOR THE COMPANY TO BE ABLE TO HAVE A BETTER UNDERSTANDING OF
THE DIFFERENT CULTURES
• HAVE ANTI-MONEY LAUNDERING PROVISIONS THAT ARE THERE FOR THE COMPANY TO
HAVE ANTI-CORRUPTION POLICIES

STAKEHOLDER’S OF
COMPANY
THESE ARE THE MAJOR STAKEHOLDERS OF THE COMPANY AND ARE
ESSENTIAL FOR THE SMOOTH WORKING OF THE COMPANY
•EMPLOYEES
•CUSTOMERS
•SHAREHOLDERS
•BOTTLERS
•SUPPLIERS
(BRONDONI 2020)

STAKEHOLDER MAP

REFERENCES
BRONDONI, S.M., 2020. SHAREOWNERS, STAKEHOLDERS & THE GLOBAL
OVERSIZE ECONOMY. THE COCA-COLA COMPANY CASE. SYMPHONYA. EMERGING
ISSUES IN MANAGEMENT, (1), PP.16-27.
COCA-COLA HISTORY | THE COCA-COLA COMPANY. RETRIEVED 22 MARCH 2020,
FROM HTTPS://WWW.COCA-COLACOMPANY.COM/COMPANY/HISTORY
HANSON, J.D., MELNYK, S.A. AND CALANTONE, R.J., 2017. CORE VALUES AND
ENVIRONMENTAL MANAGEMENT: A STRONG INFERENCE APPROACH.
IN STRATEGIC SUSTAINABILITY (PP. 91-103). ROUTLEDGE.