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Case Study on Coca Cola Company

   

Added on  2021-04-24

13 Pages2445 Words230 Views
Running head: COCA COLA FINAL REPORTCOCA COLA FINAL REPORTName of the StudentName of the UniversityAuthor Note

1COCA COLA FINAL REPORTExecutive SummaryThe given report throws light on the strategic human resource management of an internationalorganization named Coca Cola. Company. The Coca Cola company is a leading carbonated drinkmanufacturer established since the past 140 years. However recently the company has beenlosing out on its market share due to its lack of healthy products. This report has outlined thegiven loss of market share problem and makes use of the SWOT Analysis to examine theexternal environment. The financial implications of the problem have also been given along withthe recommendations on the role of Human Resource Management to help the company inimproving the given problems.

2COCA COLA FINAL REPORTTable of ContentsPart 1................................................................................................................................................3Introduction......................................................................................................................................3About the organization................................................................................................................3About the Problem.......................................................................................................................3Role of HR in the given problem.................................................................................................4Part 2................................................................................................................................................4Environmental Analysis...................................................................................................................4Part 3:...............................................................................................................................................7Financial Implications.....................................................................................................................7Part 4:...............................................................................................................................................8Recommendations............................................................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................11

3COCA COLA FINAL REPORTPart 1Introduction As the competitive business environment has become more complicated, it has becomeessential for the business to ensure that it adapts to the needs of the business environment inorder to ensure that it is able to survive. However, safe playing cannot be continued for a longperiod of time and very often the organization is faced by certain problems. The given report willanalyze the problem faced by one such organization named Coca Cola (Adekola, & Sergi, 2016).The report will be highlighting various components of the problem and how Human ResourceStrategic Planning can help in overcoming the given problem.About the organizationThe Coca Cola company is a global producer of concentrates which is then sold to thebottlers. The company is the owner of various Coca Cola merchandise, vendors and is a majorsupplier to various cafes and restaurants all around the world. Apart from the drink it is also themanufacturer of other variants like Coca Cola Vanilla, Diet Coke and coffee. It has been labeledas the best brand in 2015 (Coca-colacompany.com., 2018). The products are sold to around 200countries in the globe with more than 1.8 billion servings daily globally. About the ProblemThe primary problem being faced by the Company comprises of its dropping sales in thedeveloping as well developed countries alike (Alfes et al., 2013). This problem has become amajor concern because, the cola is supposed to contain soda which has cancer causing

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