International Strategies for Coca-Cola: A Review of Implementation and Success

Strategic Operational Manager
of CocaCola

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Long term international strategic objectives..........................................................................3
Internal and external operating environment..........................................................................4
Reviewing the implementation and success of company's internationally............................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Coca-cola is a carbonated soft drink which is manufactured by The Coca-cola Company.
They first invented in late 19th century and bought by the businessman Asa Griggs Candler. His
marketing tactic lead to dominance world soft-drink market in 20th century. This company also
introduces different cola drinks under their name. This was the diet coke and included diet coke
caffeine-free, caffeine-free coca-cola, coca-cola cherry and others. They entered in the
international market where they used the international strategies to enhance the sales of the
product within globe. They have offered their product within more than 20 countries with high
brand value. There are many of the company who gave competition but due to having high brand
value and using appropriate international strategy, Coca-cola rule and sell most of their brand
product within countries with better effect. This company used various international strategy
which was effective and applied effectively to get in the market (Antony, 2018).
MAIN BODY
Long term international strategic objectives
To business worldwide it is essential for business organisation to use the internation
strategies within their business strategies. This can be effective and allow to conduct various
activity with better effect. This can be first approach that can help business organisation to
expand themselves through exporting their product or by importing goods along with services by
maintaining their head office within home country. When any organisation like to expand
themselves in internation market then there is need to use various strategies rather than one size
fits all approach. There is need to understand the target market and make the strategy accordingly
(Farokhi and et. al., 2018). There is need to identify the need in the target market where
organisation need to ensure about the impact of globalisation and due to this, there re huge
number of competitor in the market. To get better business, it is essential to find out the strategy
which can be more effective for the chosen market and to give better competition. In this there is
need to perform set of activities where business organisation should plan, promote, pricing and
distributing their good with effective manner to the target audience at various location.
International marketing strategy refers to an essential part of the strategic planning. This strategy
play an important factor in the competitive advantages. There are various strategies which can be