SBM4202 Unit Project: Analyzing Coca-Cola's IS and IT Management

This report provides a comprehensive analysis of Coca-Cola's Information System (IS) strategy and Information Technology (IT) management structures. It begins by outlining the nature of Coca-Cola's business as a global leader in the non-alcoholic beverage industry, emphasizing its reliance on IS and IT for managing suppliers, marketing, and distribution across numerous countries. The report then examines the company's governance structures, processes, and policies, highlighting its cross-functional organizational structure, which emphasizes innovation and collaboration. The roles of corporate officers in implementing IS strategy and IT management are detailed, along with an assessment of how these structures and policies align with regulatory requirements. The report also touches on the company's approach to risk mitigation and suggests potential improvements and impacts of internal changes and external factors on a 2-3 year horizon. The report is based on the SBM4202 unit project, and it fulfills the requirements of the assignment brief, including an analysis of the company's strategies, governance, and officer roles.

Running Head: INFORMATION SYSTEM (IS) STRATEGY AND INFORMATION
TECHNOLOGY (IT) MANAGEMENT STRUCTURES OF COCA-COLA FIRM 1
Information System (IS) Strategy and Information Technology (IT) Management Structures of
Coca-Cola Firm
Name:
Institution Affiliation:

INFORMATION SYSTEM (IS) STRATEGY AND INFORMATION TECHNOLOGY (IT)
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Nature of the business
Coca-Cola Company in most cases referred to as the Coke Bottling Firm. The firm is
known to be involved on business of processing and manufacturing of the soft drinks or non-
alcoholic beverages in the global community. Therefore, it is a firm that produces, distributes,
along with marketing non-alcoholic beverages syrups and concentrates (Wilder, 2015). The
successful of this firm in its business operations relies greatly on its use of Information System
(IS) strategy along with the Information Technology (IT) management structure during its
operations. These strategies and management of its information systems helps the firm in
managing its supplier’s selection around the global marketplaces. Besides, Coca Cola Company
remains to be the international’s largest beverage firm. It owns or license to market over five
hundred non-alcoholic drinking brands internationally. Appropriate use of IS strategy and IT
management structure has enabled the firm to own and market four of the globe’s non-alcoholic
sparkling beverage brands. These brands include Diet Coke, Sprite, and Coca-Cola, together with
Fanta (Sidorick, 2016). The technology usage has make it possible for the company to be able to
have trademarks on its finished beverages products that are being sold in the United States since
early days of 1886. The company has been able to utilize every strategy well in reaching its
targeted clients as well as esteemed clients in more than two hundred nations around
international society.
The use of Information System strategy and information Technology management
structure has enabled the firm to offer nearly four hundred brands in at least two hundred nations,
along its namesake Coca-Cola beverages. The company focuses on driving its revenue while
growing its profit by the use of technological advancements that are in place (Ghobakhloo &

INFORMATION SYSTEM (IS) STRATEGY AND INFORMATION TECHNOLOGY (IT)
MANAGEMENT STRUCTURES OF COCA-COLA FIRM 3
Tang, 2015). For instance, this company creates value for its targeted consumers to look
differently in different nations. Such business processes are attained through conducting a good
job segmentation of the company’s market so as to drive revenue growth every business year.
Moreover, Coca Cola Company uses Information System strategy along with Information
Technology management structure to invest in its brands and business (Desai & Waller, 2011).
The system help the company in making efficient choice of investing in more together with
better marketing of its brands while increasing both the quantity and quality of its advertising
activities. Besides, management of the company ensures that the company operates by becoming
more efficient by taking necessary steps in rebuilding the company’s growth and momentum.
The use of IS and IT strategy and management respectively allows the company to succeed in its
operations (Sales, 2013). The success in business operations of this company relies much on the
capacity of the firm to link with clients by offering them with extensive variety of options to
attain their desires, needs, as well as options of lifestyles. The company has stay to be the creator
of refreshing beverage brands by ensuring that its operations refocuses on the company’s
business model. Moreover, this company seizes the available business opportunities through the
process of taking necessary steps in reshaping its business operations. The company also uses IS
strategy as a plan in providing information services for its operations (Yeung & Coe, 2015).
Besides, the use of IS strategy and IT management structure by Coca-Cola company allows it to
implement its business strategy and determine its capabilities.
The governance structures, processes, and policies
Coca Cola has effective structures of governance, process, and policies in place for
Information System (IS) strategy and Information Technology (IT) management structures in

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place for effective operations in the competitive global marketplaces. Coca Cola Company’s
achievement is linked to the success of its executive structure along with culture of organization
that includes process and policies in sustaining brilliance innovation (Schllaer, 2011). The
structure of organization of this Coke firm is not convectional. Coca Cola Company’s
organizational structure and civilization is not distinctive because it gives emphasis to change
along with straight communal connection inside the operations of firm. Moreover, business
model suggests that the firm alignment amid the business structure of the firm together with its
managerial policies and processes can head to superior likelihood of achievement in competitive
business environment that deals with non-alcoholic drinks (Bravo, Santana, & Rodon, 2016).
Such benefits are manifested in the case of Coca Cola’s businesses in dealing with soft drinks
that continues to develop prosper. Therefore, firm’s present prevailing spot is always attributed
to the synergistic remuneration of its managerial structure together with policies along with
processes of operations.
Coca-Cola Company has the cross-functional organizational structure that deals with IS
strategy along with IT management system. The cross functional organizational structure of
Coca-Cola Company is officially the template of managerial structure with the significant level
of uniformity (Baumberg, 2013). Furthermore, this firm’s managerial structure has uniqueness.
These characteristics consist of function-based definition, flatness, and product-based definition
of non-alcoholic drinks. The company also applies purpose as foundation for aligning workers.
For instance, this firm possesses the team that deals with sale operations, the engineering and
design team, along with the team that deals with management of products among other teams
(Hawley, 2014). Besides, this firm also utilizes yields as foundation for aligning different

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workers. The firm’s policies and processes are not distinctive due to the influence of the firm’s
structure of organization. In real sense, organizational processes, structure, along with policies
interrelate to control the competencies of the operations of this firm (Williams, 2013). Therefore,
processes and policies of the Coca Cola Company include different ideas such as:
 Open
 Innovative
 Hands-on
 Elegant with prominence on excellence
 Supports small-company-family rapport
The policies of honesty are attainable in the course of the medium of executive structure.
Within Coca-Cola’s managerial processes and policies framework, workers experience free to air
out their thoughts as well as beliefs. Modernism remains to be at the center of operations of this
firm. Every worker is always accustomed to add innovative thoughts. In such processes and
policies, Coke Company has been able to offer the necessary support towards involvement of
workers in different operational plans together with trials (Heinrich et al., 2017). The complete
setting at the offices of this firm remain to be temperate since company’s managerial
arrangement, processes and policies maintains the small-relative experience, where individuals
can simply converse and allocate different thoughts with one another, as well as the company’s
top managers. Therefore, this company’s structure, processes, and policies for IT strategy and IT
management structure help brilliance in modernization through giving out of essential thoughts
together with ability to rapidity to quickly react to competitive non-alcoholic markets.

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The corporate officers and their roles as described in public documentation
In Coca-Cola Company, the boards of directors are responsible for appointment of
corporate officers that ensures that company implements and uses different IS strategy and IT
management structure. The corporate officers in this firm have essential roes in ensuring that the
company uses Information System (IS) strategy and Information Technology (IT) management
structures to maintain and improve its operations. The corporate officers always aim at leading
by example and to learn from experience of using the IS strategy and IT management structures
on how to improve manufacturing, distribution, and marketing of soft drinks that the firm deals
with in the global marketplace (Ahmed, 2011). The officers always set elevated principles for the
workers at every stage and struggle to reliably attain them in time. Besides, corporate officers
has the duty of ensuring that the company operations remains to have a sound business principles
as well as practices in fostering its strong, innovative, collaborative culture, that remain
committed to ethical behavior, transparency, and accountability. In Coca-Cola Company,
corporate officers that deal with the implementation and use of IS strategy and IT management
structure comprise of different groups. These groups include directors and shareholders. The
officers have responsibility of handling daily operations of the firm’s business (Yevstratov,
Vozhakov, & Stolbov, 2014). It also uses IS strategy to oversee different affairs of the
organization while aiming at protecting the interests of the shareholders that deals with the
distribution and marketing of Coke’s products. Besides, corporate officers have the purpose of
looking for the return on their firm’s investment.
The top corporate officers in this form include the chairman or president of the board,
corporate treasurer, together with corporate secretary. The purpose of corporate officers is to

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guide the firm through startup and operations. Besides, these officers in IS strategy and IT
management structure have the general reliability for the operations of this firm (Spencer &
Kern, 2018). Besides, functions of corporate officers in this firm contain fiduciary task for the
fiscal welfare of the business. The officers also have the responsibility of setting the mission
along with the vision of the firm while over sighting in setting policy with reviewing actions of
workers. The corporate officers has the duty of using IS strategy and IT Management structure in
assigning major contracts to different suppliers for different materials essential for operations of
the firm (Salehi & Ahmadian, 2017). They also have the responsibilities of approving different
business arrangements, stock offerings, along with other legal documents essential in increasing
the manufacturing process of brands of the firm.
Whether the governance structures and policies reflect regulatory requirements
Both the governance structure as well as policies for Coca-Cola for Information System
(IS) strategy and Information Technology (IT) management structures reflects regulatory
requirements. The governance structure and policies is essential in attaining regulatory needs as
the board remains to be responsible in electing different shareholders for the purpose of
overseeing their attention in the long-tenure welfare along with the complete achievement of
business operations as well as firm’s economical strength (Cook et al., 2015). The inclusion of
panel in the election of corporate officers also help in serving as the decisive choice making
association of the organization, apart from different affairs kept or shared with shareholders.
Besides, governance structure allows the board to select as well as manage associates of every
superior management indicted with carrying out company’s business. Besides, available
authority structure along with policies of the company enable corporate officers to implement

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their business decision act in what they sensibly consider to be ideal wellbeing of the firm
together with its shareholders. In other words, governance structures along with policies reflect
regulatory requirements as it allow directors to consider interest of very shareholder, as well as
workers and constitutes of society where Coke firm run globally. Governance structure and
policies allows for corporate officers to be capable of overseeing the daily operations of business
(de Chaves et al., 2017). Such ideas enable influencers to take action in place of firm in almost
every legal business associated operations that make these policies and structures to reflect on
regulatory requirements. There, in such instances, corporate officers that deal with IS strategy
and IT management structures are always appointed by the board of directors of corporations,
but specific positions tend to vary from one corporation within the firm to another.
The ethics within organization structure and policies of this firm are essential in
determining its success or failure. Proper ethics that come with such polices have been essential
in regulatory requirements as they help in defining the business model that can or will thrive in
adversity during operations. Furthermore, organizational structure and policies are essential as
they help in ensuring that the competitive advantage of the company is gained through cost
leadership, focus, or differentiation (Meijer, 2013). These structures and policies of the firm
allow the information system strategy and information technology management structure to
illustrate that business strategy always drives organizational and information strategies. The
structure and policies of Coke’s firm allows different workers to understand the influence of IS
strategy and IT management structure in organizational strategy is paramount. The structures and
policies of the firm reflects the regulatory requirements as the innovative business models that
they present can be embraced by service providers in the industry to add to competitive pressure

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on companies that deals with soft drinks in the global marketplaces. The use of such
organizational structures and policies help the company not only to survive the threats of
elimination, but the firm to become the dominant beverage organization in the world and the
leader in customer service, marketing technology, and integrated information management
(Soroudi et al., 2018). Organizational structure and policy on targeting, segmentation, together
with positioning of the company’s operations remain to be essential actions for regulatory
requirements. For instance, these structures and policies of the organization aids the brand
produced for marketing, distribution, and marketing to define the quality product for particular
targeted group of clients internationally (Waring & Skoumpopoulou, 2013). Therefore,
governance structures and policies of Coca Cola Company in Information System (IS) strategy
and Information Technology (IT) management structures reflect regulatory requirements.]
How Coca Cola Company addresses and mitigates risk
There exist several risks that the company addresses and mitigates for Information
System (IS) strategy and Information Technology (IT) management structures during its
operations. The company addresses and mitigates risk involved in its operations by use of
various programs. These programs include idea of planning, organizing, and evaluation. The
company is often accused for various reasons (Nazari-Shirkouhi, Miri-Nargesi, & Ansarinejad,
2017). They are an object of envy because they produce as well as sell famous products that are
consumed and purchased daily due to the fact that the firm have built the strong brand since no
one understand the exact recipe for the Coke contents. The company addresses every risk that
affects its IS strategy and IT management structures through protecting its network. The
company has achieved its network protection through incorporation of solutions for Barracuda

INFORMATION SYSTEM (IS) STRATEGY AND INFORMATION TECHNOLOGY (IT)
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systems. These protections guarantee safety to the arrangements of IT along with facilities for
storage in systems. The company uses website submission firewall in ensuring absolute guard
from all computer hackers, users, and viruses (Miles, 2014). Such operations have always result
to decline of software and charges of hardware leading to appropriate storage, security, along
with retrieve of information. Moreover, this firm has been successful that result as the
implementation of Information Systems management structure that are reliable and assist the
management in making quick decisions in their daily duties while ensuring satisfaction of
targeted or esteemed clients (Heinrich et al., 2017). Therefore, process of addressing and
mitigating risk for Information System (IS) strategy and Information Technology (IT)
management structures by this firm is essential as it focus on prevention of adverse effects that
affect its operations.
The company uses the robust risk framework in ensuring that it identify, review, as well
as escalates where specifically any risk arises from its business operations. The company
mitigates the risks involved in IS strategy along with IT management structure by having regular
assessments of risks (Ferreira & Pernici, 2016). These assessments are conducted within the
markets and corporate office support different roles of assessing progress with strategies of
managing risks. Regular process of reviewing risks ensures that the business units of the firm
focus on all risk categories that comprise of areas of human privileges, modern slavery, climate
change, and sustainability. The firm also ensures that risks are aggregated to the group that offers
the snapshot of its risk environment. They are well analyzed and significant operational risk
together with actions are then escalated to the Regional Directors and the Business Resilience
function (Baumberg, 2013). In most cases, the group forum that deal with risk remain to the

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firm’s HBC’s risk think tank as it independently involve in risk review mechanism. The forum of
members are always engaged from senior leader of business crosswise all purposes, contributing
to their understanding of impending process of evaluating dangers along with chances of firm.
Possible improvements of internal changes or external factors on the 2-3 year horizon for
Coca-Cola for Information System (IS) strategy and Information Technology (IT)
management structures
The non alcoholic beverage industry is competitive leading to the need to improve
different factors that affects Coke’s firm. The company need to consider possible improvements
on the use of IS strategy and IT management structure. The possible improvement or impacts of
internal changes or external factors are diverse for Coca-Cola Company to improve its operations
on the use of IS strategy along with IT management structure (Hawley, 2014). The management
needs to focus on the factors that have adverse effect on financial, operations, distribution, and
marketing of Coke’s products. Some of these factors that need to be improved consist of the need
to increase the awareness of its products that can help in increasing demand of the products. The
other factor of improvement is the need to compete with international firms as well as local
organizations where the company functions. Coke Company has to compete with other firms that
include Pepsi in the market. The idea of increasing competition in the marketplace can help this
firm to maintain its sales of shares or attain more profit in the international market or various
local marketplaces that might be limited because of stiff competitors. Change in operations
remains to be a continuous process to adjustment that is necessary for the firm to ensure that it
improves its operations. The idea of change in plans strategies along with operations remains to
be essential for operations of Coke (Schaller, 2011). Moreover, idea of sharing of operational

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change by different managers, supervisors, and every employee help operators to adjust well to
face the ever changing business environment. Therefore, appropriate idea of navigating changes
in present chaotic business environment remains to be essential in ensuring that this firm
competes well in the market.
The idea of improving internal environment for Coke’s firm include the need to change
its events, systems of operations, factors of operations, structures of organization, and conditions
within the firm that are usually under the control of firm’s corporate officers. The company can
adjust its mission statement, organizational culture, along with leadership style to help it in
improving its internal factors in relation to IS strategy and management structure (Wilder, 2015).
For instance, changing its leadership can have a considerable influence on how the company
conducts its distribution, marketing, and manufacturing services of its non-alcoholic beverages.
Furthermore, strategy of IS and IT management structure of this firm need to be built around
different principles. Some of these principles should include the need to raise financing through
its wholly owned Dutch financial subsidiary of the firm’s HBC Finance. There is also the need
for the firm to maintain its presence as well as profile in the international capital marketplace and
where necessary to broaden its base for investors. Additionally, there is the need to maintain well
balance profile of redemption during its operations (Sidorick, 2016). There is a need to utilize its
Note program within the term medium for European along with international program for
commercial paper as major foundation for financing to help the firm in improving internal
changes or external factors on the 2-3 year horizon for Information System (IS) strategy and
Information Technology (IT) management structures.